AirAsia Berhad: The Rise and Rise of Asian Aviation ______________________________________________________________________________ Contents AirAsia Berhad: Sustaining a Competitive Advantage .................................................................. 2 AirAsia: A brief historical perspective ......................................................................................... 2 Company Growth Forecasts ......................................................................
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E-Commerce in AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia
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passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding‚ to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone
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Meanwhile‚ the demand of logistic totally will increase at the same time. Beside that‚ demographics. Population has always been a key factor influencing logistics markets‚ particularly the location of distribution centres servicing retail stores. Long-term‚ differential rates of demographic growth and ageing‚ and associated changes in incomes and spending‚ will have a dramatic impact on global supply chains. For many companies‚ this will drive significant change in their current logistics networks.
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President‚ ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc.‚ he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later‚ he started a company under the name of Tune Air Sdn Bhd to take over Air Asia‚ Malaysia’s second national carrier with the tagline
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OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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CRM Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia
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Malaysia Airline (MAS) and Air Asia is the main air transport in Malaysia. The passengers of this two flight company are increasing every year. Their have also creates a lot of destinations to let the customers choose. I have chosen three articles for my reference. The first article is about interview of new Malaysia Airlines chief executive Azmil Zahruddin. “We are constantly monitoring our network and focusing on the religion that we feel will have high demand‚ and allow us to increase
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09 CONCLUSION 10 ANALYSIS OF THE IT DEPARTMENT 11 CURRENT IT IMPLEMENTATIONS 11 Yield Management System (YMS) 11 Computer Reservation System (CRS) 12 Enterprise Resource Planning System (ERP) 13 Advanced Planning & Scheduling System (APS) 13 IMPLEMENTATIONS AND STRATEGIC ALIGNMENT 13 CONCLUSION 15 BIBLIOGRAPHY 16 INTRODUCTION AirAsia Sdn Berhad is a low-cost airline based in Kuala Lumpur‚ Malaysia. It is Asia ’s largest
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Thesis statement: Air Asia flew 33.8 people in 2012. Body: I. More than 1 million of passengers have used the service by Air Asia. A. The passengers increased to 13 per cent for Air Asia Airplanes in year 2011. B. The percentages for load factor remain the same since last year. II. 22 new aircraft was added with Air Asia affiliates. A. Air Asia’s affiliates include Malaysia AirAsia‚ Thai AirAsia and Indonesia AirAsia. B. The increasing of passenger is to add
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