Ob Air Asia

Only available on StudyMode
  • Download(s) : 105
  • Published : May 22, 2013
Open Document
Text Preview
AirAsia is Malaysia’s second national airline was incorporated in 1993 as a full-service regional airline under DRB-Hicom. They started their operations on 1996. After starting their operations for several years, AirAsia failed to attract enough passengers to establish its own niche market due to the demise of Tan Sri Yahaya Ahmad and financial crisis. Hence, AirAsia was heavily indebted. In 2001, Tony Fernandes’s company,Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding, to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly", AirAsia became the first successful low cost and ticket-less airline in the Southeast Asian region. People can experience the flight with affordable price and it does not consider as an expensive choice of transportation, rather one of the economically justified ways of traveling to domestic and international destinations.  It has been a great pride in the history of AirAsia that has overcome the difficulties to pave the way for low-cost aviation. Since December 8, 2001, when the company was taken over by the new AirAsia management, Dato’ Seri Tony Fernandes, AirAsia has grown to become the largest low-cost carrier in Asia.  It is a pioneer of low-cost flights in Asia and was also the first airline in the region to implement fully ticketless travel. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. Today the airlines are operating in Malaysia, Thailand and Indonesia.  AirAsia X, Indonesia AirAsia, Thai AirAsia, Philippines' AirAsia Inc and AirAsia Japan are their associate companies. With more than 6,000 talented, diligent and committed employees and a market capitalization in excess of RM2 billion, AirAsia has earned a reputation as a consistent performer...
tracking img