Air Asia Services

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UCSI University
Faculty of Management & IT

Master in Business Administration
Information Technology for Managers
GM518

Group Assignment
2009

|Student Names |Student ID |Contribution (%) |Signature |Marks |
|Hoong Wei Yik |1000820362 |25% | | |
|Okky Dhelima |1000818970 |25% | | |
|Shamin | |25% | | |
|Abdullateef | |25% | | |
|Total |100% | | |

Total Word Count: 6227
Due date for submission:
Date received by Lecturer:

Table of Contents

1 Organization – AirAsia 3
1.1 Overview 3
1.2 Products and Services offered 4
1.3 Channels of distribution 4
1.4 Sales and Marketing 5
1.5 Organization Structure 7
1.6 Market Share 8
1.7 SWOT Analysis 9
2 IT for Managers 10
3 E-Business and E-Commerce 11
3.1 Uses of E-Commerce in AIR ASIA 11
3.2 Benefits of E-commerce to Air Asia 12
4 Data Management 13
5 Organizational ISs 15
6 Enterprise Systems 17
7 Management Decision Support 19
8 IT/IS for Competitive Advantage 20
8.1 Porter’s 5 Forces 20
8.2 Value Chain Analysis 20
8.3 Competitive Advantages using IT/IS 21
9 Recommendation and Conclusion 22
REFERENCES 23
APPENDIX A: AirAsia’s Marketing Strategy 24
APPENDIX B: Potential Suggestion for AirAsia 27

Organization – AirAsia

1 Overview

Air Asia is currently one of the leading low cost airlines in South East Asia which has expanded