Chapter 4: Questionnaire Design [pic] Chapter Objectives Structure Of The Chapter The qualities of a good questionnaire Preliminary decisions in questionnaire design Choose the method(s) of reaching target respondents Decide on question content Develop the question wording Disadvantages are also present when using such questions Closing questions Physical appearance of the questionnaire Piloting the questionnaires Chapter Summary Key Terms Review Questions Chapter References [pic]
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SNACKS TO GO (CASE 11) 1. Sathers’ company objective was to be one of the first companies to produce a healthy zip lock package filled with nuts and natural snacks. The objective was to tap into the market of people who led busy lives and wanted to eat a snack in a package that was resealable to enjoy at a later time. Since the Sathers’ nuts and snacks weren’t as well-known as their candy‚ they were able to build stronger brand awareness that was introduced through their Snacks to Go line. 2. In
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Questionnaire (For academic purpose only) To study the effect of marketing mix variables on the impulse buying behavior of consumers for FMCG products. Please provide the following details which would help us in supporting our research. (tick wherever necessary) NAME (optional): AGE: ANNUAL: =5lacs INCOME GENDER: MALE FEMALE PROFESSION: Student housewife employed self-employed other OCCUPATION: Engineer entrepreneur Doctor lawyer
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CONSUMER BEHAVIOUR TO CHANGE IN PACKAGING DESIGN OF FMCG PRODUCTS. Introduction Design is increasingly used by firms as a strategy to create a substantial competitive advantage. Good design uniquely differentiates a product. Companies mastering the art of design have emerged as leaders in their respective markets. In this proposal‚ i examine how consumers respond to the visual aspects of packaging design and benefits of studying consumer behavior. The importance of packaging design as
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Marketing profoundly affects our day to day lives. It is embedded in everything we do. From the clothes we wear to the websites we click on‚ to the ads we see. SOME DEFINITIONS: “Marketing is the process of discovering and translating consumer needs and wants into products and services specifications‚ creating demand for these products and services and then in turn expanding this demand.”
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very much! 1. Please indicate which allowance bracket you most likely belong to: o Greater than Php 400 / day o Php 300-399 / day o Php 200-299 / day o Php 100-299 / day o Less than Php 100 / day 2. How much are you willing to spend for snack items? o Php 10 or less o Php 11-20 o Php 21-30 o Php 31-40 o Php 40 or more 3. Are you fond of eating potato chips? o Yes o No 4. How often do you eat potato chips? o everyday o 1-2 times a week o once every 2 weeks o once a month
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the student of M.COM (PREVIOUS) ‚ dept. of Commerce‚ Karachi University are conducting a practical research on “Pharmaceutical Sector”. In this you are requested to fill out the following questionnaire. We assure you that all the information provided would strictly be used for academic purpose only. “QUESTIONnAIRE” 1. You are related with the field of: a. Pharmacy b. Doctor c. Nurse d. other 2. Your gender: a. Male b. Female 3. Your working experience in
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What is questionnaire? Discuss the main points that you will take into account while drafting a questionnaire A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents A questionnaire is simply a ‘tool’ for collecting and recording information about a particular issue of interest. It is mainly made up of a list of questions‚ but should also include clear instructions and space for answers or administrative
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Questionnaire On Study of Scope & Consumer Perception for e-Retailing of Grocery Items * Symbol indicates this is a required question. Top of Form Name * [pic] Age * o [pic] 18-21 o [pic] 21-25 o [pic] 25-30 o [pic] >30 Gender * o [pic] Male o [pic] Female Profession * o [pic] Student o [pic] Working o [pic] Housewife Do you have any work-ex? * o [pic] Yes o [pic] No Were
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aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for its cultural
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