product category offered in Jetstar is affiliated with the target segments. JS markets itself as a value carrier providing all day every day low fares with a wide network of air travel based in Australia and New Zealand. Jetstar is wholly owned by Qantas Group as its low fares airline and the world’s largest low-cost long haul carrier This report provides a description to the background of JS‚ elaborating on the analysis of the customers’ profile‚ their purchasing habits and features of the decision-making
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Individual Assignment Advance Diploma in Business Management Submission date: 07 Jan 2015 Lecturer: John Neo HR Planning at Qantas Student Name: Wee Pei Yee ID: G1352462P Batch: ABMD21475A Word Count: 2023 words Table of Contents 1. Introduction…………………………………………………………………….pg 3 2. Main Body -Strategic choice………………………………………………………………….pg 4-5 -Human Resources Planning……………………………………………………...pg 5-6 3. Recommendation………………………………………………………………pg 7 4. Conclusion……………………………………………………………………..pg 8 5. References……………………………………………………………………
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background of the Qantas and its decision to launch Jetstar on May 2004 that operated around 800 flights a week across network of 14 destinations within Melbourne‚ Sydney and Brisbane. Secondly‚ this essay will evaluate how Data Collection Feedback Cycle change model is used to gather major information and to critically analyse it. Thirdly‚ this essay will critically evaluate the background of Qantas and Virgin Blue and will also highlight various reasons that eventually led the Qantas group for the
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1.0 Introduction 1.1 Purpose The purpose of this report is to identify‚ discuss and evaluate how managers can apply planning and organizing these two management functions in Qantas‚ in order to help Qantas to deal with the changing environment. 1.2 Scope This report is based on the case study of Qantas. Planning and organizing are the management functions that are the focus in this report. 1.3 Assumptions All the recommendations are made by under the assumption that the company’s financial
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The Australian airline industry 2. The External Environment 2.1.1 Demographic Changes Momentarily‚ there is a growing‚ but also aging population in Australia. The Generation Y represents about 4.5 million of the 20 million people living in Australia. This group is reported to be setting and influencing spending pattern trends (Ben Wyld‚ 2005). . 2.1.2 Socio-Cultural Forces Socio-culturally speaking‚ we can see an ongoing trend for greater environmental concerns. Especially people
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CHIFLEY BUSINESS SCHOOL ATMS 401 MARKETING ASSIGNMENT Date: Please refer to your lecturer for details Marks: 30% of total assessment Recommended length: Maximum of 2500 words (excluding appendices‚ references and bibliography) While some may see this as a restriction in the level of detail you may include‚ its purpose is to encourage you to focus on the issues and key concepts of each question. The word limit also encourages you to write concisely‚ a skill highly valued in business. As a general
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HR Planning at Qantas The following two recent articles about Qantas highlight some of the challenges the organization is currently facing. Please read these two articles and address the question as follows. Joyce’s reform waring irks engineers - Qantas CEO Alan Joyce says out of touch union leaders are blocking reforms (Source:The Australian July 21‚ 2011) QANTAS chief executive Alan Joyce has incensed the airline’s engineering union with a speech warning that a restructuring to be unveiled next
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airlines‚ however accounting for frequent flyer points (FFPs) is not a straight forward process (Bowman 1995). The aim of this assignment is to examine the concept of how FFPs should be accounted for according to the Framework‚ compare how Qantas Airways Limited (Qantas) and Virgin Blue Holdings Limited (Virgin) account for FFP’s‚ and determine the potential consequences of different accounting treatments. Accounting procedure for frequent flyer points according to the principles of the Framework
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MCD2110: Marketing 2 Buyer Behaviour Assignment 1: Business Report Product Category: International Airline — Jetstar Airways & Singapore Airlines Executive Summary This report discusses the difference between Singapore Airlines and Jetstar. Firstly‚ a consumer profile is developed to show that Singapore Airlines target the upper social class with self-esteem needs while Jetstar targets economical consumers with social needs. Next‚ the study of motivation shows that SIA and Jetstar consumers
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non-stop routes that could be served by smaller planes.[12] Rolls-Royce jet engine which exploded on Qantas A380 superjumbo flight failed due to a ’poorly built oil pipe’ Rolls-Royce engine explosion forced an emergency landing in 2010 Superjumbo was forced to turn back with smoke trailing from its engine Rolls-Royce admits it ’fell short’ on safety standards A mid-flight engine explosion on a Qantas superjumbo jet in 2010 was triggered by a poorly-built oil pipe‚ an investigation has revealed. A
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