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CHIFLEY BUSINESS SCHOOL

ATMS 401 MARKETING
ASSIGNMENT

Date: Please refer to your lecturer for details Marks: 30% of total assessment Recommended length: Maximum of 2500 words (excluding appendices, references and bibliography) While some may see this as a restriction in the level of detail you may include, its purpose is to encourage you to focus on the issues and key concepts of each question. The word limit also encourages you to write concisely, a skill highly valued in business. As a general rule appended material should not exceed 10% of the volume of the actual assignment, i.e. 250 words. Topics covered: 1 - 5

GENERAL INSTRUCTIONS
  All assignments are to be submitted online by the due date. Instructions for how to submit your assignment are included with these study materials. Hardcopy submissions will not be accepted.

PRESENTATION OF ASSIGNMENT
   You should include a title page that lists your name, Student ID and the unit number and title. Number all pages sequentially. Any published material you refer to should be properly referenced and included in a bibliography at the end of your assignment (see Plagiarism notice overleaf).

© Chifley Business School, 2012.

PLAGIARISM
Plagiarism is a form of cheating, by representing someone else's work as your own or using someone else's work (another student's or author's) without acknowledging it with a reference. This is a serious breach of the Academic Regulations and will be dealt with accordingly. Students found to have plagiarised can be excluded from the program. Plagiarism occurs whenever you do any of the following things without acknowledging the original source:    copy information from any source (including the study guide, books, newspapers, the internet) use another person's concepts or ideas summarise or paraphrase another person's work.

How do I avoid plagiarism? To ensure you are not plagiarising, you must acknowledge with a reference whenever you:    use another person's ideas, opinions or theory include any statistics, graphs or images that have been compiled or created by another person or organisation paraphrase another's written or spoken word.

By understanding and using one of the referencing systems detailed in Managing Your Study (available on e-Communities), you will be able to avoid plagiarism. There are three main referencing systems:    the 'Harvard' or 'author/date' system; e.g. 'Smith (1985) listed five key factors' the 'Oxford' or 'footnote' system, e.g. 'Smith listed five key factors1' the use of end notes in place of footnotes.

For further information on referencing please refer to Managing Your Study. What are the penalties? The penalties for plagiarism are:    deduction of marks a mark of zero for the assignment or the unit or exclusion from the program.

Plagiarism is dealt with on a case-by-case basis and penalties will reflect the seriousness of the breach. Please note: claiming that you were not aware of need to reference is no excuse.

ASSIGNMENT
Qantas is the world's second oldest airline, having been founded in the Australian outback in 1920. It is Australia's largest domestic and international airline. The name comes from the initial letters of the words in the original registered title—Queensland and Northern Territory Aerial Services Limited. The Qantas Group employs approximately 32,500 people and operates a fleet of over 250 aircraft, comprising Boeing, Airbus and Bombardier aircraft from full-size long-haul aircraft to smaller shorthaul aircraft. The Group offers services across a network spanning 182 destinations in 44 countries (including those covered by code share partners). International Air Transport Association (IATA) data for 2009 shows Qantas was the world's 11th largest airline in terms of Revenue Passenger Kilometres (RPKs).1 Its brands include Qantas, Jetstar and Qantas Link (as well as several Jetstar brands in East Asia). Qantas is the Group's standard fares...
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