Preview

Change Model

Powerful Essays
Open Document
Open Document
2968 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Change Model
The aim of this essay is to critically analyse the background of the Qantas and its decision to launch Jetstar on May 2004 that operated around 800 flights a week across network of 14 destinations within Melbourne, Sydney and Brisbane. Secondly, this essay will evaluate how Data Collection Feedback Cycle change model is used to gather major information and to critically analyse it. Thirdly, this essay will critically evaluate the background of Qantas and Virgin Blue and will also highlight various reasons that eventually led the Qantas group for the launch of the Jetstar. Fourthly, this essay will also critically analyse the revenue and profit performance of Qantas prior the introduction of Jetstar i.e. 2002. Fifthly, it will continue to critically evaluate the trend in Qantas and Virgin Blue in 2003. Then the sixth paragraph will also critically evaluate the trend in Qantas after the launch of Jetstar. Lastly, the essay will also look into the annual reports of the year 2005-2009 and critically analyse the significant value added by the Jetstar to the Qantas group; and will critically analyse whether the executive decision of Qantas to launch Jetstar in order to retain the 60% domestic aviation market from its competitors has been a strategic success or not.

This paragraph will critically analyse the change management information gathered to launch Jetstar low cost airline in May 2004 by using the Data Collection Feedback Cycle change model. Nadler (1977) as cited in Cumming and Worley (2009:122) highlights that the Data Collection Feedback model consists of five phases that are (1) planning to collect data, (2) collecting data, (3) analysing data, (4) feeding back data and (5) following up on the data collected. In planning to Gather information to justify change Nadler (1977) argues that primary methods such as, direct interviews with CEO and key change agents, observing and identifying the need for change and the use of un obstructive measure as sampling
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Qantas International
    • 2259 Words
    • 10 Pages

    Qantas International

    All over the nation, news of Qantas’ restructuring of Qantas International (QI) has reached ears of many Australians and many have voiced out their concerns on the matter. Qantas International has been the weak link in the operations of Qantas group compared to its domestic, freight, low-cost carrier Jetstar and frequent flyer businesses. Qantas’ new strategy involves expanding its base of operations into the Asian region to capture the market share of a boom in airline activity. With this new strategy, it plans to introduce job- cuts of 1000 employees mainly pilots and engineers. According to the two articles given, the Australian and International Pilots Association (APIA) and the Australian Licensed Aircraft Engineers Association (ALAEA) are pressuring Qantas’ Chief Executive Officer (CEO) Alan Joyce to abolish his downsizing policy. The unions and also the general public wants to keep jobs in Australia instead of having it outsourced to other countries which according to the CEO, will significantly reduce QI’s labour costs and increase their profitability.…

    • 2259 Words
    • 10 Pages
    Best Essays
    Read More
  • Powerful Essays

    Business report for Qantas
    • 1570 Words
    • 7 Pages

    Business report for Qantas

    The main focus of this report is to identify the legal classification, the characteristics, the life cycle stage of Qantas and one internal and external stakeholder that is affected by the activates of Qantas. The legal classification describes that Qantas is a public company and has changed its legal classification in the growth and maturity stages of the business life cycle. The characteristics of Qantas talks about the company's industrial classification and sector classification. The business life cycle is explained and gives reason why Qantas is in the renewal stage of post maturity. There is also description of one internal and external stakeholder and what duties Qantas has to them.…

    • 1570 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Hing Yeung Wong 3249438 ACCT5910 Project
    • 5312 Words
    • 20 Pages

    Hing Yeung Wong 3249438 ACCT5910 Project

    Qantas Groups’ performance over the 2007 to 2011 period has been relatively poor mainly as a result of the global financial crisis adversely affecting the firm’s international operations. Strategically, Qantas is likely to continue to dominate the domestic airline industry with the success of Jetstar prompting expansion into the Asia Pacific region. The most significant threats facing Qantas include high fuel prices, the value of the Australian dollar and industrial action. A comprehensive financial analysis reveals that compared to other airlines, Qantas is showing strong signs of recovery despite there being inherent weaknesses in its liquidity. A review of the firm’s annual report revealed the presence of various accounting issues such distortion in its depreciation calculation, however it was determined that they were not significant enough to greatly affect Qantas overall financial position. Overall the firm was found to be in a financially sound position and through the implementation of its “QFuture” program; profitability is expected to continue to improve in following years. An evaluation of the Group’s equity found that the stock price for which Qantas is currently trading is overvalued by $0.50. This is further supported by the fact that over the last year the price of Qantas stocks has been subject to a downward trend suggesting that investors may have already identified the overvaluation. As a result of the findings of our analysis we therefore make a “sell” recommendation for Qantas stock.…

    • 5312 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Good Essays

    Change Transtheoretical Model
    • 149 Words
    • 1 Page

    Change Transtheoretical Model

    Timing when using assessment tools is important as is the helper’s self-awareness as they must be able to know how their client affects them and vice versa. More so, the stages-of-change transtheoretical model provides a way to conceptualize different levels of readiness for change. By identifying and understanding a client's position in the stages of change process, the therapist can tailor the intervention and assessment; usually with skills they already possess to meet the client at that stage (Miller, 2015). Thus, the focus on the counseling process is not to convince the patient to change behavior but to help the patient move along the stages of change. As such, assessment should be ongoing in the…

    • 149 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    Change Model
    • 555 Words
    • 3 Pages

    Change Model

    Imagine that you are an executive for XYZ, Inc., a high-end retail chain that sells luxury watches, jewelry, and hand bags. You’ve just been put in charge of the company’s first international expansion, opening a store in Shanghai, China. This will be a short-term, small-scale change for the organization. After one year, you will be expected to begin opening additional stores in Brazil, Russia, India, and China (also known as the B.R.I.C. countries). This will be a long-term, large-scale change.…

    • 555 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Qantas
    • 959 Words
    • 4 Pages

    Qantas

    Qantas has had to respond to these changes within the market and the responses from Qantas include…

    • 959 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Change Model Paper
    • 1529 Words
    • 5 Pages

    Change Model Paper

    Mind Tools. (n.d.). Bridges ' transition model - Change management tools from MindTools.com. Retrieved from http://www.mindtools.com/pages/article/bridges-transition-model.htm…

    • 1529 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Best Essays

    JetStar Digital Marketing Report
    • 4038 Words
    • 15 Pages

    JetStar Digital Marketing Report

    Jetstar Airways Proprietary Limited are a completely owned subsidiary of the Qantas Group, they operate across 19 different Australian destinations, and 17 overseas destinations. They were established in May 2004. Jetstar’s fleet across Australia and New Zealand is made up of 80 aircraft. Their focus is on providing a low-cost or “value based” airline, and commit to doing so by ensuring a “price beat guarantee” where, if challenged, they pledge to beat rival airlines by 10% (JetStar, 2015). Their current brand slogan is “Low Fares Forever”.…

    • 4038 Words
    • 15 Pages
    Best Essays
    Read More
  • Good Essays

    Marketing Strategy: Jetstar
    • 494 Words
    • 2 Pages

    Marketing Strategy: Jetstar

    Firstly we sought to understand the marketplace and the customer needs and wants. We decided that Jetstar’s market was the low cost airline offering very low cost flights in Australia and abroad.…

    • 494 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Presentation on consolidated financial statements journals
    • 806 Words
    • 5 Pages

    Presentation on consolidated financial statements journals

    internally. Under AASB 8, that data should be spelt out in detail to shareholders, John Shanahan suggests.…

    • 806 Words
    • 5 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    BAA Strategic Management Issues
    • 5635 Words
    • 23 Pages

    BAA Strategic Management Issues

    The first section of this report gives a general introduction to the BAA company with an evaluation of their mission statement and the various stakeholders involved. The second section concentrates on an internal evaluation of the environment and identifies the strengths and weaknesses of the organisation. The corporate culture is outlined and the resources are analysed by evaluating the company against models such as Porter’s Value Chain and the Cultural Web. Once an internal analysis has been carried out it is necessary to undertake an external analysis which constitutes the next section of this report. An external analysis is concerned with the environment in which BAA is operating, and therefore it is inevitable that the airline industry as a whole is evaluated. Porter’s five forces are used to analyse the competitive environment and the industry life cycle is evaluated in order to help suggest possible strategies to keep the organisation from going stagnant. The final section of the report looks at developing strategies and the problems associated with implementing…

    • 5635 Words
    • 23 Pages
    Powerful Essays
    Read More
  • Best Essays

    Emissions Trading and Corporate Social Responsibility
    • 4469 Words
    • 18 Pages

    Emissions Trading and Corporate Social Responsibility

    Journal of Economic Literature, (2005), British airways: The path to profitability. Vol. 25 Issue 1, p224-225, 2p; (AN 19137592)…

    • 4469 Words
    • 18 Pages
    Best Essays
    Read More
  • Good Essays

    Astro Airlines
    • 1097 Words
    • 4 Pages

    Astro Airlines

    Deregulation of the airlines in 1978 forced the industry to rethink their business strategy in order to be successful during a period of widespread operating losses due to an economic recession, striking air traffic controllers and brutal price wars. The poster child for innovation during this period was Astro Airlines founded in 1980 by its charismatic leader, Arthur Burton. Enthusiasm, excitement and optimism were watch words used to describe the atmosphere at Astro Airlines in the initial years. This case analysis will discuss;…

    • 1097 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Marketing and Sample Assignment
    • 1871 Words
    • 16 Pages

    Marketing and Sample Assignment

    The main focus of this report is to identify some of Qantas challenges such as fuel efficiency, lack of…

    • 1871 Words
    • 16 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Sia Case Study
    • 9104 Words
    • 37 Pages

    Sia Case Study

    Quantas, 2009. Annual Report. [Online] Available at: http://annualreport.qantas.com.au/assets/pdfs/QantasFinancialReport200907Notes2-10.pdf [Accessed 25 July 2010]. Qantas, 2010. Qantas to Receive First Boeing 787 In 2012. [Online] Qantas. Available at: http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2010/jul10/4096 [Accessed 25 July 2010]. Qantas, 2010. Qantas Launches New Inflight Entertainment Program . Available at: http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2010/jul10/4097 [Accessed 25 July 2010]. Singapore Airlines 2010, viewed 25 July, 2010, < http://www.singaporeair.com/saa/en_UK/index.jsp>. Steinmetz, T., 2009. Air France, Singapore Air adjust fleets to recession. eTurboNews, 16 February. Available at: http://www.eturbonews.com/7778/air-france-singapore-air-adjust-fleets-recession [Accessed 6 May 2010]. Suhartono, H., 2009. Singapore Airlines warns of full-year loss if recession lingers. USA Today, 30 July. Available at: http://www.usatoday.com/travel/flights/2009-07-30-singapore-full-year-look_N.htm [Accessed 6 May 2010]. The Straits Times, 2010. SIA cancels 7 flights. The Straits Times, 16 April. Available at: http://www.straitstimes.com/BreakingNews/Singapore/Story/STIStory_515268.html [Accessed 6 May 2010]. Today, 2010. SIA returns to full European flight schedule. 22 April. Available at: http://www.todayonline.com/Singapore/EDC100422-0000071/SIA-returns-to-full-European-flightschedule [Accessed 6 May 2010]. Wang E.E., 2010. Some 120 flights between S’pore and Europe cancelled since Thursday. Channel Newsasia, 18 April. Available at: http://www.channelnewsasia.com/stories/singaporelocalnews/view/1050959/1/.html [Accessed 6 May 2010].…

    • 9104 Words
    • 37 Pages
    Powerful Essays
    Read More