Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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abovementioned brand will be analysed in the different parts of the world and the conclusion will be made according to the results of the future study. Hence‚ I will make the conclusion how the cultural differences influence the marketing strategy of Pantene shampoo in different countries. 2. KEY THEORETICAL CONCEPTS 2.1. DEFINING CULTURE It will be beneficial for this research to look on the notion “culture” first. For example‚ Kroeber and Kluckhohn’s definition of culture says „Culture consists
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PANTENE A one-billion dollar brand became a three-billion dollar world-class category leader. CHALLENGE Mathilde Delhoume: Hi‚ I am Mathilde Delhoume‚ I’m the Global Advertising Development Manager for Pantene at P & G. Debby Reiner: I’m Debby Reiner‚ I’m the Global Account Director on Pantene. Thomas Puckett: I’m Thomas Puckett‚ and I’m the Global Creative Director on Pantene. MD: Pantene and Grey has been a long story‚ so as in any long relationship there has been different phases. DR:
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Appropriate Place & Promotion Strategy Developing a strategic marketing plan should include the appropriate place and promotional strategy to ensure that what goes on behind the scenes positively impacts the view the consumer has on the product for long-term sustainability. A keen awareness of the marketplace and customer need is essential to ensuring the appropriate amount of advertising is conducted to distribute product. Having a sound marketing strategy in place ensures that marketing objectives
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and external situation of Pantene. The internal analysis includes branding analysis‚ objectives‚ target market‚ company and brand analysis‚ industry‚ product‚ price‚ consumption value‚ financial trend and distribution channels. The external one contains political‚ economic‚ social‚ technological and environmental forces. In competitive analysis‚ Pantene has a competitive advantages promotion and strong distribution network. Due to the high technology support‚ Pantene products are famous for good
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THE HISTORY OF PANTENE Pantene is arguably the most famous name in hair care‚ but just how long has Pantene been around‚ and what has gone into making it such a recognized authority on beautiful hair? We’ve gone back to the beginning to illuminate some of the milestones in Pantene’s rich heritage. 1947 Pantene is Born Inspired by the ingredient panthenol‚ Pantene‚ owned by Swiss drug company Hoffman-LaRoche‚ makes its debut as a premium hair care line across Europe‚ replete with glass bottles
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India penetration of shampoosin urban areas is almost 100%. As far as penetration of shampoo in the rural areas isconcerned it has risen by almost 18% in the current scenario.The top shampoo brands in India include Sunsilk‚ Clinic Plus‚ Dove and Pantene. Thecompany that leads the shampoo market in India is Hindustan Unilever Limited. The top 2 * 4. three most sought after brands Sunsilk‚ Dove and Clinic are produced by HUL. Thecompany holds a 44% market share in the Indian shampoo industry. It
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The Four P’s of Marketing The four P’s of marketing are product‚ price‚ place and promotion. Product is a good or a service that is intended for the consumers based upon their wants or needs. Price is the set price on the product. The price will depend on the targeted consumer‚ the economy‚ and the location. Place is merely the location in which the company decides to distribute the product. Promotion is the way the company decides to advertise their product to the public. (Griffin‚ & Ebert
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ANALYSIS OF PANTENE PRO-V PRODUCT: Clearly‚ Shampoo is more than just shampoo when P&G sells it. P&G’s great successin the rough-and-tumble shampoo world comes from developing an innovativeproduct concept. An effective product concept is the first step in marketing-mixplanning.Philip Kotler defines product as Anything that can beoffered to a market for attention‚ acquisition‚ use or consumption that might satisfy a -want or need. It includes physical objects‚ services‚ persons‚places‚ organizationsand
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Thai Pantene Ad: You Can Shine Yesterday‚ I saw an impressive video posted by my friend on Facebook. It’s a Thai Pantene commercial about a deaf and mute girl who plays the violin. At first‚ I didn’t know that it was actually a shampoo commercial because it’s quite long (4:30) and looks more like a movie trailer. A lot of people was inspired by the advertisement while a few contradicted it. I‚ for one was captivated by the video but I have to admit that the advertisement failed in so many levels
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