New Product Paper 9/28/2012 Marketing 310-J What is the product name? Describe the product. The product’s name is “Any-Access Card”. The card is built with a special tiny chip in it. Each chip has a special code‚ thus each card is different. The basic function of the card is people’s identity and a photo is required on the card. You could enter all your personal information into the system and it could be your driver’s license and passport. Also‚ it could be used as credit card‚ debit card
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Informatics A Short Guide to Writing Your Final Year Project Report Or MSc Dissertation February 2011 Abstract This guide is intended to help you produce a good final year project report or MSc dissertation. It gives advice on how to gather relevant material‚ how to organise it into a suitable form and how to then turn it into a written project report or dissertation. It also describes the conventions that should govern the structure of the report or dissertation‚ and suggests some descriptive devices
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INTRODUCTION ABOUT THE COMPANY: “Vision Future” is an enterprise operating in the areas of Outsourcing‚ Market Research‚ Brand & financial management. They are currently working across 6 locations across India viz. Ahmadabad‚ Bangalore‚ Chennai‚ Kolkata‚ and Patna with head office at Pune. Vision future contribute towards the growth of an organization and an individual by creating better ways of supporting business through an understanding of functional as well as industry specific expertise
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A Project Study Report On Training Undertaken at Titled “Study of Excise Tax” Submitted in partial fulfillment for the Award of degree of Master of Business Administration Chandigarh Group of Colleges Submitted By: - Submitted to:- CHAMPA JOSHI MR. JITENDER KHULVE MBA III Semester PREFACE Summer training in any organization is an attempt to provide student a practical input & Exposure to the real world situation in which he has to work in future. My training in Tata Motors
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Table of Contents GENERAL INFORMATION 2 VTI Sara-e-Alamgir: 3 Scope of Trade 4 Demand of the Area 4 Training Potential of Domestic Tailoring 5 Required Qualification: 5 Seating Capacity: 5 OJT / Employability Potentials: 5 Saturation Point: 5 Availability of Curriculum: 5 Course Duration: 5 Estimate of Income: 5 Details of Expenses: 5 Capital Cost 5 Recurring Cost 5 Summary Of Expenses Versus Income 6 Source of Finance: 6 Instructional Staff
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Stages Process Steps of New Product Development The stages or process or steps involved in a new-product development are depicted in the image given below. Click on it to get a zoomed preview. The eight stages or process or steps involved in the development of a new product are listed and also hyper-linked as follows: 1. Idea generation. 2. Idea screening. 3. Concept testing. 4. Business analysis. 5. Product development. 6. Test marketing. 7. Commercialization. 8. Review of market performance. Now
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Project Report on Advertising Effectiveness [Advertising/Sales Promotion/Sales Management] ADVERTISING EFFECTIVENESS CONCEPTUAL STUDY OF PROMOTION MIX People no longer buy shoes to keep there feet warm and dry. They buy them because of the way the shoes make them feel masculine‚ feminine‚ rugged‚ different‚ sophisticated‚ young‚ glamorous‚ "in" buying shoes has become an emotional experience . Our business now is selling excitement rather than shoes. - Francis C. Rooney Modern Marketing Trends
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New Product Launch Marketing Plan‚ Part 1 MKT/571 January 20‚ 2014 New Product Launch Marketing Plan‚ Part 1 Executive Summary Apple‚ the iconic technology company‚ has continuously captured the cell phone market with its new and innovative features‚ products‚ and services. This iconic brand status has allowed them to maintain higher prices for the higher-quality products. However‚ the competition is quickly able to copy and then enhance new technological innovations‚ and is doing it at
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How to Introduce a New Product to the Market By Bill Herrfeldt‚ eHow Contributor Someone once said that there are no new products left to introduce to the market. Tell that to a marketer who continually introduces new products that are successful. It’s not so much a matter of the quality of the offering as much as it is how well a company plans and executes a new product introduction. Difficulty: Challenging Instructions 1. 1 Clearly define the potential customer to whom you will target
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Rural Retailing in India-The Road Ahead Shikhar Das Srivastava* ABSTRACT The decision to liberalize the Indian Economy in 1991 had far reaching consequences‚ which is still continued into the new millennium also. On the marketing front‚ there was the arrival of many well-known Multi National Companies especially FMCG product dealers. In the initial years the focus was on the easily accessible well developed urban markets but soon it got saturated because of proliferation of brands and intense
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