strong consumer preference towards its ‘value-for-money’ products. It was way back in ‘60s and ‘70s‚ where the domestic detergent market had only premium segment‚ with very few players and was dominated by MNCs. It was 1969‚ when Karsanbhai Patel started door-to-door selling of his detergent powder‚ priced at an astonishing Rs. 3 per kg‚ when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative‚ quality product – with indigenous process‚ packaging and low-profiled
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“What’s red‚ Italian and goes from 0 km/h to 100 km/h in three and a half seconds?” Ask this from any person on the street and you for sure will hear only one answer “Ferrari”. It was founded by Enzo Ferrari in 1943‚ the first Ferrari was built in 1947 and that is when the legend begins. Now it is hard to think of any other car that can make anyone feel more exclusive. It`s not just a sport car you own - it`s quality‚ passion‚ luxury and status that comes with it. We chose it for our group presentation
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Product Features and Benefits Lululemon offers a comprehensive line of performance apparel and accessories for women‚ men and female youth. Their apparel assortment includes items such as fitness pants‚ shorts‚ tops and jackets that are designed for healthy lifestyle activities such as yoga‚ running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga‚ they believe the percentage of their products sold for other activities will continue
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Strengths: The Brand – The image Ferrari have managed to create‚ the identity and the loyalty that brings Ferrari owners back to buying another one. Last but not least‚ the promise that their brand holds due to the long and successful history they have. The Status symbol – Owning a Ferrari is more than just owning a car. It is a statement of your wealth and status –this is still linked with the brand image. The Racing Pedigree – Ferrari has its roots in racing; Ferraris are all about Performance and
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#10 “The Grey Ferrari” 1) Gary Roberts‚ a Costa Mesa‚ California‚ importer stated: “Ferrari’s control freaks ought to cooperate with importers and let the free market take care of itself.” Comment. Answer: Gary Roberts makes a bold statement when accusing Ferrari as being‚ “control freaks.” He believes that Ferrari is attempting to control demand by halting gray imports into the United States. With gray imports‚ American buyers are able to gain 30 - 40% in savings on Ferraris‚ as a result
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SWOT analysis of Ferrari World Strengths First of all‚ Ferrari World is the biggest and largest indoor theme park in the world. It is around 25 square kilometers Ferrari World Abu Dhabi has already garnered a tremendous amount of global attention. Guests from more than 50 countries have visited the Park‚ as well as in excess of 1‚000 travel agents and around 2‚000 media representatives who have flocked to Ferrari World Abu Dhabi as the first ever Ferrari theme park gains international notoriety
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Ferrari GT Cars Production Method There is no one production method for the Ferrari cars. That is because some essential parts of the Ferrari are standardized and the same for that particular model‚ but‚ the others like the wheels chassis type of leather for seats etc. Is different for each Ferrari and is produced on consumer ’s choice. So‚ I would say that the production method for the Ferrari cars is half ’Batch Production ’ and half ’Job Production ’. Process The production begins with first
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looked upon. Someone having a Ferrari would be looked at as being more wealthy or successful than someone driving a Buick‚ although that may not be true. The problem with brand name items is that they are very costly. This is exceptionally noticeable with the brand Ferrari due to the fact that most of their cars sell for over $200‚000. Companies need brand recognition but need to get out there in a way that is affordable to their customers‚ which is exactly what Ferrari did. Ferarri took the
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LP Analysis - Product Mix Problem: 2 products‚ 2 constraints I Observations about initial solution: 1. Max OF = $15‚263.16 2. Optimal Soln: X1 = 2894.74 X2 = 263.16 3. X1 is more than 10 times X2 4. Profit: X1 = $5.00 & X2 = $3.00‚ profit margin of IPODs is 166% larger than DVD’s not 10 times. 5. Conventional approach: product mix is dependent on profit margins. II Observations about constraints 1. LHS = RHS for both constraints‚ no leftover resources. 2. Limitation on resources
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Ferrari Case Study Ferrari transformed itself during the period from 1950 to 2004 as a racing car to a company owning the most expensive cars and as F1 champions.it has been a great journey since the beginning when Enzo Ferrari himself drove a racing car and on his victory he acquired a prancing horse logo so that he could use that for his racing cars. During the early 1950’s Ferrari dominated the F1 Grand Prix but later competition grew from Mercedes and Auto-Unions from Germany. By late sixties
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