Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market‚ increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd‚ Godrej‚ Reliance in India are some of the examples. One of the realities
Premium Marketing Mumbai Firm
Product Development And Marketing Mix. * Mountain Dew Product in Nigeria. . . . . . . . . . . . . . . BY: Peter Isimhanze‚ Tuesday‚ June 26‚ 2011. Table of Content Introduction…………………………………………………………………………. 1 Brief on Seven-up Bottling Company Plc………………………………………... 3 * Company’s Product Mix……………………………………………….. 5 * Company’s Marketing Strategies……………………………………... 6 The Product – “Mountain Dew”…………………………………………………… 7 Product Mix…………………………………………………………………………
Premium Marketing Soft drink
their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
Premium Coca-Cola Cola Marketing
Cafe Coffee Day is India’s favorite coffee shop‚ for the young and the young at heart. CCD today has definitely become the largest youth aggregator.”Although demographically‚ a typical consumer would be male or female between 15-29 years of age‚ belonging to middle or upper middle class‚ we call our consumers young or young at heart. We are about juke boxes‚ good and affordable coffee and food.” Sudipta Sen Gupta‚ ex-marketing head‚ CCD. CCD focuses on projecting a feeling of togetherness‚ friendship
Premium Coffee
strong consumer preference towards its ‘value-for-money’ products. It was way back in ‘60s and ‘70s‚ where the domestic detergent market had only premium segment‚ with very few players and was dominated by MNCs. It was 1969‚ when Karsanbhai Patel started door-to-door selling of his detergent powder‚ priced at an astonishing Rs. 3 per kg‚ when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative‚ quality product – with indigenous process‚ packaging and low-profiled
Premium Marketing
CHAPTER I The Problem and the Review of Related Literature A coffeehouse‚ coffee shop or café (French/Spanish/ Portuguese: café; Italian: café) shares some of the characteristics of a bar and some of the characteristics of a restaurant‚ but it is different from a cafeteria. As the name suggests‚ coffeehouses focus on providing coffee and tea as well as light snacks. Food choices range from pastries and muffins to soups and sandwiches. From a cultural standpoint‚ coffeehouses largely serve
Premium Management United States Strategic management
Product Features and Benefits Lululemon offers a comprehensive line of performance apparel and accessories for women‚ men and female youth. Their apparel assortment includes items such as fitness pants‚ shorts‚ tops and jackets that are designed for healthy lifestyle activities such as yoga‚ running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga‚ they believe the percentage of their products sold for other activities will continue
Premium Lululemon Athletica Plastic shopping bag Wear
Mr. Coffee Cafe Barista Espresso and Cappuccino Maker Review If you’re one of many coffee enthusiasts who believe that the taste of a cappuccino produced by a Nespresso pod or similar capsule just can’t compare to the taste of a cappuccino produced by a trained barista‚ you’re going to love the Cafe Barista Espresso and Cappuccino Maker from Mr. Coffee. With this coffee maker‚ you can enjoy coffeehouse-quality cappuccinos and espressos from the comfort of your own kitchen‚ no pods required‚ so you
Premium Coffee Coffee Espresso
Cafe Coffee Day – Brand Strategy in India Case Study Contents 1. Introduction 2. CCD – an established brand image in India 3. CCD’s wide network – the anytime‚ anywhere cafe 4. Exhibit 1: Total number of stores/cafes of Café Coffee Day and its competitors 5. 1996 – 2008‚ CCD’s first store launch to building a strong competitive advantage 6. Innovative formats to woo new customers 7. Reinforcing brand image with the cluster approach strategy 8. Company-owned
Premium Brand Coffee Brand management
Topic: Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation
Premium Marketing SWOT analysis Coca-Cola