Assessment of Products and Services of Starbucks Coffee

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The Problem and the Review of Related Literature

A coffeehouse, coffee shop or café (French/Spanish/ Portuguese: café; Italian: café) shares some of the characteristics of a bar and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on providing coffee and tea as well as light snacks. Food choices range from pastries and muffins to soups and sandwiches. From a cultural standpoint, coffeehouses largely serve as centers of social interaction: that provides social members with a place to congregate, talk, write, read, entertain one another, or pass time, whether individually or in small groups.

The coffee shop industry was starting to be appreciated by people with white collar jobs, who have the luxury of drinking their everyday dose of coffee at a price. Coffee shops are often indoors but there started a trend of setting up their coffee stands on the sidewalks.

Major cities of Asia started to replicate a type of Western urban form-the shopping mall- in the late 1970’s and early 80’s. Malls were built one after another. Also part of the shopping mall is the fast food centers catering to the thousands of people visiting the mall everyday. Coffee drinkers who used to frequent coffee shops have embraced these big shopping malls and their instant-coffee-serving fast food centers. The number of coffee shops started to dwindle.

People in the Philippines are very outgoing and they enjoy socializing. The café scene is a social place where people will go to enjoy each other’s company over a nice cup of coffee. The coffee shop really is an ideal place for Filipinos. This is probably the reason why the coffee shop industry is in a current boom. Metro Manila is being swept by coffee-drinking epidemic, yuppies; young people are filling coffee places that have introduced previously unknown coffee blends from all over the world. This resurgence of coffee shops can perhaps be...
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