Feasibility Study report Starbucks Group1
Feasibility Study
Establishment of Starbuck Coffeehouses in Afghanistan
Team One
Hasibullah Dehzad
Sahar Sulaimankhail
Fariha Baheer
Hamidullah Rafiyi
MGT 540, Section 2
Major Assignment
Professor Christopher Henderson
December 19, 2014
Contents
Executive Summery 3
Introduction 4
1 Research Methodology 5
1.1 Statement of the Problem and Significance of the Study 5
1.2 Scope of the study 5
1.3 Objectives of the study 5
1.4 Data collection 5
1.5 Sample 5
1.6 Data Analysis 6
2 Risk Factors 7
2.1 Primary Risk Factors 7
3 Market Analysis of Starbuck Coffee Shops 8
3.1 Coffee Shops Demand Analysis 8
3.2 SWOT Analysis 8
3.2.1 Strength 8
3.2.2 Weaknesses 8
3.2.3 Opportunities 9
3.2.4 Threats 9
3.3 Market Analysis Summary 9
3.4 Market Segmentation 19
3.5 Target Market Segment Strategy 19
3.6 Competition 20
4 Financial Analysis of Starbuck Coffee Shops in Afghanistan 21
4.1 Income Statement 21
4.2 Balance Sheet 22
4.3 Net Present Value and Internal Rate of Return Analysis 24
4.4 IRR Analysis 25
4.5 Accounting Rate of Return 25
4.6 Profitability 25
5 Conclusion 26
6 Recommendations 26
References 27
Appendix 28
Executive Summery
To assess whether establishing of Starbucks coffeehouses would be successful in a country like Afghanistan, where most of people drink tea instead of coffee, and only in big cities a small number of people within specific groups have started drinking coffee and going to coffee shops. This report is to assess the feasibility of establishment Starbucks coffeehouses in Afghanistan. The team has tried to assess the factors, opportunities, risks, and threats for establishing Starbucks coffeehouses in Afghanistan. We have collected the data from both primary and secondary sources, the data is analyzed in the specific statistical tools, and proper recommendation is give at the end.
A risk factors, market analysis, SWOT analysis, and financial feasibility have been conducted by the team. We have noticed and recognized many advantages
Establishment of Starbuck Coffeehouses in Afghanistan
Team One
Hasibullah Dehzad
Sahar Sulaimankhail
Fariha Baheer
Hamidullah Rafiyi
MGT 540, Section 2
Major Assignment
Professor Christopher Henderson
December 19, 2014
Contents
Executive Summery 3
Introduction 4
1 Research Methodology 5
1.1 Statement of the Problem and Significance of the Study 5
1.2 Scope of the study 5
1.3 Objectives of the study 5
1.4 Data collection 5
1.5 Sample 5
1.6 Data Analysis 6
2 Risk Factors 7
2.1 Primary Risk Factors 7
3 Market Analysis of Starbuck Coffee Shops 8
3.1 Coffee Shops Demand Analysis 8
3.2 SWOT Analysis 8
3.2.1 Strength 8
3.2.2 Weaknesses 8
3.2.3 Opportunities 9
3.2.4 Threats 9
3.3 Market Analysis Summary 9
3.4 Market Segmentation 19
3.5 Target Market Segment Strategy 19
3.6 Competition 20
4 Financial Analysis of Starbuck Coffee Shops in Afghanistan 21
4.1 Income Statement 21
4.2 Balance Sheet 22
4.3 Net Present Value and Internal Rate of Return Analysis 24
4.4 IRR Analysis 25
4.5 Accounting Rate of Return 25
4.6 Profitability 25
5 Conclusion 26
6 Recommendations 26
References 27
Appendix 28
Executive Summery
To assess whether establishing of Starbucks coffeehouses would be successful in a country like Afghanistan, where most of people drink tea instead of coffee, and only in big cities a small number of people within specific groups have started drinking coffee and going to coffee shops. This report is to assess the feasibility of establishment Starbucks coffeehouses in Afghanistan. The team has tried to assess the factors, opportunities, risks, and threats for establishing Starbucks coffeehouses in Afghanistan. We have collected the data from both primary and secondary sources, the data is analyzed in the specific statistical tools, and proper recommendation is give at the end.
A risk factors, market analysis, SWOT analysis, and financial feasibility have been conducted by the team. We have noticed and recognized many advantages
References: 1. Geereddy (2013) Strategic Analysis of Starbucks Corporation 2