CCD-Cafe coffe day in india
Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart. CCD today has definitely become the largest youth aggregator.”Although demographically, a typical consumer would be male or female between 15-29 years of age, belonging to middle or upper middle class, we call our consumers young or young at heart. We are about juke boxes, good and affordable coffee and food.” Sudipta Sen Gupta, ex-marketing head, CCD. CCD focuses on projecting a feeling of togetherness, friendship, romance or informal office meetings over a cup of coffee and celebration which are critical core values. Accordingly the cafe ambience, the look and feel inside is maintained. Other than the regular stores (SQUARE) CCD has is having the premium formats (LOUNGE) where one can be what s/he is best at being…oneself. Moreover they have coffee day express, coffee day beverages (coffee day wakeup), coffee day fresh n ground and coffee day exports thus catering to every aspect of coffee.
With its vision to be the friendly and stylish social hub for the young and the free spirited to get together and converse over a cup of coffee, and complementing this is the fact that half of India having being born after 1983,the company rightly calls itself “India’s largest youth aggregator.” And with their simple yet sensitive objective “A great cup of coffee. From bean, to cup. Every time”, they have hit the right notes.
Having zeroed in on the youth and the young at heart as the target market, CCD is just the place away from home or office where you can relax all by yourself or with others. An atmosphere where you can discuss the best ideas and solutions in your mind or with those around you. And of course, at the heart of it all, you must have your cup of fresh brew of the mysterious coffee bean that indulges all the five senses and leaves a long lasting magical effect on everyone. “Some of my best ideas have come out of the hours I have
With its vision to be the friendly and stylish social hub for the young and the free spirited to get together and converse over a cup of coffee, and complementing this is the fact that half of India having being born after 1983,the company rightly calls itself “India’s largest youth aggregator.” And with their simple yet sensitive objective “A great cup of coffee. From bean, to cup. Every time”, they have hit the right notes.
Having zeroed in on the youth and the young at heart as the target market, CCD is just the place away from home or office where you can relax all by yourself or with others. An atmosphere where you can discuss the best ideas and solutions in your mind or with those around you. And of course, at the heart of it all, you must have your cup of fresh brew of the mysterious coffee bean that indulges all the five senses and leaves a long lasting magical effect on everyone. “Some of my best ideas have come out of the hours I have