1 Appendix 4: Sample Business Plan CYBER CAFÉ BUSINESS PLAN JEDI CAFÉ 2 TABLE OF CONTENT 1. Executive Summary 3 2. Company Summary 5 3. Services 7 4. Market Analysis 8 5. Marketing Strategy 11 6. Management Summary 13 7. Financial Plan 14 3 1. Executive Summary Jedi Café‚ a cyber café located in Happy Valley‚ Hong Kong Island‚ offers a perfect spot for the public in social gathering and leisure. It provides customers free access to the Internet as well as an area for to meet
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BCP1 – Question 1 Business Dilemma Define a way that you can revamp or reinvent your cafe using supply chain technologies. The leading companies in their respective fields all have one thing in common‚ they deliver their product to the consumer as fast as possible using innovative supply chain management techniques and technologies. Take for example Toyota who revolutionized the Just In Time manufacturing system. Most companies have a similar philosophy even outside of manufacturing‚ understanding
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Marketing Mix � PAGE * MERGEFORMAT �2� Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world’s largest coffeehouse chain. MARKETING MIX DEFINED A marketing mix helps an
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Expanding the product mix The product mix is the total range of products offered by the business. By expanding their product mix‚ the profits will increase in the long term. It is used to adapt to the ever changing tastes and preferences of the customers. Air Asia’s marketing objectives to expand the product mix include: - New routes and destinations all over the world. - Flights to Americas and other Western countries - Further destinations with Air Asia X. - Improving the Do-It-Yourself
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Table of Contents I. INTRODUCTION 3 II. MARKET STRATEGY 4 A. Product 5 B. Price 5 C. Place 5 D. Process 5 E. People 6 F. Physical evidence 6 G. Promotion 6 III. ENVIRONMENT 7 A. Macroenviroment 7 B. Microenvironment 8 IV. CONSUMER BEHAVIOUR 9 V. MARKET TARGETING & POSITIONING 10 A. Segmentation 10 B. Target market 12 C. Market positioning 12 VI. CONCLUSION 13 VII. References 14 INTRODUCTION This report aims to
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Title:Ernie’s Cafe Murder Detectives:Hezakya‚ Kaleb‚ Halle We were outside of Ernie’s cafe at about 1:27 PM when we heard a gunshot coming from inside. When we entered there was a dead man named Fannin. Ernie‚ the owner and only employe could only tell us one thing: the murderer had leaned against the wall while firing at pointblank range. The imprint of his hand is in clear view. The cash register has just been rung up at $8.75. The murderer shot with his left hand‚ there is a right hand print on the wall
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Hard Rock Café Global Strategy P83 1. Identify the strategy changes that have taken place at Hard Rock Café since its founding in 1971. At that time‚ in London‚ Hard Rock Café served food and rock music with equal enthusiasm. Then‚ expand the business main regions’ of nations and they established to create customers’ special experiences in café. Each country has different risks such as political risks‚ currency risks and social norms. This is the main reason that they use franchise business
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Coffee Economics: The Role of Coffee in Economic Development Contents INTRODUCTION Purpose of Report Scope of report Definitions Background International Coffee Trade Price Stabilization in the Coffee Economy The International Coffee Organization International Coffee Agreements Labor & Technology in Coffee Production Summary & Conclusions References Figures & Tables Figure 1. Map of production r:
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marketing plan of Café de Coral. This report will have four major components namely marketing strategy‚ coordination of the marketing mix‚ action plan‚ and control. Under the marketing strategy are the four essential elements of the marketing mix such as product‚ pricing‚ place‚ and promotion‚ each of which will include a detailed discussion on the relevant strategies. Café de Coral is the leading fast food brand in Hong Kong. With its average of 300‚000 consumers being served daily‚ Café de Coral is
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Corporation is a leading international coffee and coffeehouse‚ which was founded in 1971 with 16‚120 stores in 49 countries. In the United States alone‚ it has about 11‚000 stores (Starbucks Corporation: Starbucks Company Description). Starbucks started as a local coffee shop in Seattle‚ Washington by English teacher Jerry Baldwin‚ history teacher Zev Siegel‚ and writer Gordon Bowker. They initially purchased their coffee from Alfred Peet‚ the founder of Peet’s Coffee and Tea‚ and later set up their
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