Project Part-2 “A Case Study of Broadway Café” Course: CIS 500‚ Management Information Systems Submitted by: Amer Deep Khangharani Submitted to: Dr. Godson Chukwuma Broadway Café: Use of Technology and E-Business strategy to attract customers: E-Business Model: Broadway Café’s core strength is that it has been in the market for long and exclusively provides specialized sandwiches‚ coffee and other baked goods. Further‚ it’s unique recipes for its product‚ since the recipes are homemade and cannot
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The extended marketing mix (7Ps) The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps. For example‚ a motor vehicle manufacturer like Audi: * Produces products that are of the highest quality and fit for the needs of different groups of consumers‚ * Offers a range of cars at value for money prices‚ depending on the market segmented they
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An internet café or cybercafé is a place where one can use a computer with Internet access‚ most for a fee‚ usually per hour or minute; sometimes one can have unmetered access with a pass for a day or month‚ etc. It may serve as a regular café as well‚ with food and drinks being served. | | [pic] Cyberia: one of the world’s first Internet cafés‚ London‚ 1994 The internet cafe phenomenon was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network. Gregori designed
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Imaginative Conversation Why does ZZ Packer write her essay with mostly conversing through language? In the short story Drinking Coffee Elsewhere‚ ZZ Packer consistently uses the art of conversation. She uses this type of language throughout her short story while either a group of people are talking or just man to man conversations. First off this short story is about an African American woman named Dina and she just arrived at orientation at the University Yale. In class she quickly meets
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Café de Coral provides lots of compensations & benefits to the employees‚ these are include: Shared Options‚ Incentive payments‚ Housing Allowance & Retirement Scheme. First‚ shared options are offer to the managerial levels. By providing the shared options to them‚ they may think or feel that they are not just the staff of the company‚ but also one of the owners of café de coral. Employees are willing to put more effort towards the company. Second‚ if the company has an increase or high profit
Free Retirement Pension Termination of employment
Coffee Chain in UK Costa coffee founded in 1971 in London‚ UK. Now‚ it has become the biggest top coffee shop chain in UK. However‚ Costa should be prepared for danger in times of peace. In this report‚ some suggestions will be proposed to improve Costa coffee’s marketing mix over the next three years. We begin with a brief description of the data we collected‚ then go on to analyses coffee shop market environment in UK; the next section looks at Costa coffee’s current statement of marketing mix
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after the popularity of Cappuccino coffee in over the world‚ TrungNguyen took European technology to produce new products like G7 Cappuccino - Hazelnut‚ Irish Cream and Mocha (TrungNguyen 2009). Otherwise‚ they also support their business by signing a memorandum of technology copyrights to Microsoft Corporation. Societal values and lifestyles‚ In Vietnam society‚ the majority of Vietnam cult value of nationalism‚ it means ‘Vietnamese people use Vietnamese product ’ (Chip 2009)‚ this factor has become
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Marketing Mix � PAGE * MERGEFORMAT �1� Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world ’s largest coffeehouse chain. MARKETING MIX DEFINED A marketing mix helps an
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worldwide have upheld and lived this commitment in their every day responsibilities ever since‚ and Nestlé’s reputation remains one of the Company’s most important assets today. Employees should always be guided by the Since its founding‚ Nestlé’s business practices have been governed by integrity‚ honesty‚ fair dealing and full compliance with all applicable laws. Nestlé employees worldwide have upheld and lived this commitment in their every day responsibilities ever since‚ and Nestlé’s reputation remains
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being a gourmet coffee bean retailer and coffee equipment seller. The Starbucks name and logo came from two influences; a character named Starbuck in the classic book‚ Moby Dick‚ and a mining camp on the base of Mt. Rainier called Starbo. These two influences were combined to create Starbucks (Wikipedia‚ 2006). n 1982‚ entrepreneur and current chairman‚ Howard Schultz‚ joined the company. When Schultz joined the company‚ he wanted to change the company’s focus away from in home coffee production and
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