| Potbelly Sandwich Works Grows through “Quirky” Marketing | Marketing Principles – Upper Iowa University | | Wendy Fowler | 2/10/2012 | | 1. Identify and describe Potbelly’s strategy in terms of product (present or new) and market (present or new). In regards to product‚ according to CEO Bryant Keil‚ he says‚ “Anyone can sell a sandwich. You need to sell experience.” Their strategy is more of a core principle. They hire nice people. And the basic premise is serving good
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and market (present or new). Potbelly’s strategy in terms of product is to offer all sandwiches at one price regardless of what comes on the sandwich. All of the meat is sliced fresh in the store‚ milkshakes are handmade‚ and cookies are freshly baked on site. The company hires nice people because they sell an experience‚ not just a sandwich. Potbelly is focused on selling good food‚ having a nice environment‚ and a friendly experience. The store does not necessarily have a marketing budget
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Sandwich Questionnaire 1) What type of bread do prefer> White Whole meal Wrap Bagel 2) What type of filling would you like? Chicken Beef Fish Lamb 3) What sauce do you prefer? Red Brown Salsa 4) Would you like mayo on your sandwich? Yes No 5) How much salad would like? Little Average Lots 6) Would you want your sandwich to be low in calories Yes No Don’t Mind 7) What is your age? 10-20 21-30 31-40 41-50 51-60 8) How often do you buy sandwiches in a week Once Twice Three time More 9) How much are
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Perfect Club Sandwich When I think of the best club sandwich‚ I remember a place my father took me as a child. The sandwich was as big as the plate it was served on. It was lightly toasted‚ filled with garden fresh vegetables and deli fresh meat. Leaving the establishment with an extremely full stomach was an exciting feeling I looked forward to every time we drove in the parking lot. Below I will guide you on a fun filled adventure I call making the perfect club sandwich. You
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My goal in this research paper is to analyze and explain how the family and children are affected in the context of the sandwich generation. The “sandwich” generation is the generation that falls in between parents that are aging and young children. They’re young people who are still juggling many of the responsibilities of children at home and a possible career‚ who are also responsible for the needs of aging parents. Sandwiched in the middle of the young and elderly‚ many people may feel as though
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How to Prepare For National Sandwich Day While working at Subway‚ I have learned that there are not many promotional days. The biggest promotion is the National Sandwich Day promotion‚ which takes place November 3. This promotion is a buy any sandwich and get a second one free with a purchase of a drink. On that day‚ my store sold almost 2‚000 sandwiches for the entire day. Working that day gave me a an idea on how to prepare for the next time the promotion comes again. My store was lucky enough
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an inexpensive gourmet sandwich shop. One way Potbelly’s does this is through their one price point sandwich. Every sandwich on the menu at Potbelly’s is priced the same to allow the customer to just order what they feel like instead of focusing on the price. Potbelly’s searches for just the right location for each store. Planners look for areas that are not oversaturated with sandwich shops. Potbelly’s looks to appeal to the young urban crowd with its décor and sandwich combinations. Giving
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“Potbelly Sandwich Works” Summary: Potbelly Sandwich Works is a privately held restaurant chain that sells submarine sandwiches in the United States. Potbelly Sandwich Works began in 1977 founded by Peter Hastings. The original store is located in Chicago‚ in a retail space that was previously an antique store‚ Hindsight‚ also owned by Hastings. Many of the items that decorate the store were taken from the former business. Despite the fast-paced‚ never-a-dull-moment world of antique dealing
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Introduction A & B Restaurant originally started in Louisville‚ KY and actually was a restaurant that only served soup. Now in its third generation of family ownership‚ A & B Restaurant has twenty-eight locations across the country and now serves sandwiches as well for its customers. The restaurant is geared towards families‚ but we would like to create a menu that is more diverse to create a broader target market. The restaurant is currently open for lunch from 10am to 8pm. The
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peanut butter and jelly sandwich. Introduction I. Open with impact: Are you tired of spending five dollars for a greasy hamburger and fries? II. Thesis: Today‚ you will learn how to make the perfect peanut butter and jelly sandwich. III. Connect with your audience: You can save money and eat better. BODY Preview: Making a peanut butter and jelly sandwich involves three basic steps: having the ingredients‚ assembling the sandwich‚ and packaging the sandwich. I. Main point: You
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