Suggested Answers with Examiner’s Feedback Edited by Foxit PDF Editor Copyright (c) by Foxit Software Company‚ 2004 For Evaluation Only. Page 1 of 24 Question Paper Integrated Case Studies – I (MB371) : October 2007 Case Study (100 Marks) • • • This section consists of questions with serial number 1 - 7. Answer all questions. Marks are indicated against each question. Case Study Read the case carefully and answer the following questions: 1. “During the 1980s‚ BAL was the undisputed
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A HONKING ABOMINATION TO BE OUR SALVATION? The auto rickshaw is set to enter the mass market as its production soars The economic growth in the Third World since the beginning of the 21st century has been inexorable. It has fuelled a stronger demand for a large range of goods; such as electronics‚ meat and fuel‚ as well as many services; such as healthcare‚ financial planning and legal advice. Among these items is the auto rickshaw‚ also known as the three-wheeler or the motorised rickshaw. It has
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Industry. Indian Scenario- Indian Commercial Vehicle industry can be mainly segmented into * LCV and * M&HCV industry. LCV consist of three wheelers and four wheelers up to 1 ton capacity. Tata‚ Bajaj‚ Mahindra‚ Force motors and Piaggio are the major players of LCV industry. M&HCV consist of four wheelers such as medium sized pickups‚ single axle and multi axle buses and trucks. Tata‚ Mahindra & Mahindra‚ Eicher‚ Volvo and Swaraj Mazda are major the players of M&HCV
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It has been more than 50 years now that bikes have been ruling the Indian automobile sector. In 1955‚ the Indian government needed sturdy and reliable motorcycles for its Army and police to patrol the rugged border highways. The first batch of 350cc Bullet - the super bike in India of all times‚ from the Royal Enfield Company of UK were received and assembled at Chennai. Since then‚ bikes in India have been flourishing as a two wheelers segment‚ and Indian bikes gaining on popularity all across the
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IES168 DG-1507-E 0-306-074 Ducati: In Pursuit of Magic (A) On the first business day of January 2006‚ Federico Minoli pulled up and parked his Ducati Multistrada motorcycle in front of the Ducati headquarters in Bologna‚ Italy. As he looked up at the complex‚ which housed offices‚ the assembly factory and the Ducati museum‚ he reflected back on the company’s history. 2006 would mark several anniversaries: 80 years since Ducati was established to produce electronic radio equipment; 60
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Bajaj Auto Ltd. was incorporated as a trading company. Till 1959‚ they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960. Bajaj Auto Ltd. is one among India’s top ten companies in terms of market capitalization and among the top five in terms of annual turnover. The company started producing scooters in the year 1961 and followed three-wheelers
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TATA ACE : CASE STUDY Q1 Sketch the Indian and Global scenario of Light Commercial Vehicle Industry? Ans.: In the light commercial vehicle industry‚ India was dominated by three wheelers and four wheeled vehicles with carrying capacity of 0.5 to 1.5 tons. Vehicles like passenger cars and SUVs are also being used a mode of transport to carry goods from one place to another. Rural areas are still dominated by conventional mode of transport like bullock carts‚ bicycle rikshaws‚ horse driven carriages
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Table of Contents 1. Introduction to Strategic Analysis & Understanding Competitive Markets 5 Course Introduction and Introduction to Strategy 5 Introduction to Strategy 5 Strategist’s Toolkit: Introduction Reading 5 Strategist’s Toolkit: Competitor Analysis Reading 5 Strategist’s Toolkit: Environmental Analysis Reading 5 Strategist’s Toolkit: Appendices Reading 5 Strategic Analysis 5 Strategic Analysis 5 The Strategist’s Challenge 5 Strategist’s Toolkit: Basic Tools 5
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Synopsis of End Term Project On Analysis of consumer’s perception on Rebranding with reference to automobile industry (Two-wheeler segment) LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT NEW DELHI 1. PROJECT TITLE: Analysis of consumer’s perception on Rebranding with reference to automobile industry (Two-wheeler segment) 2. RATIONALE OF PROPOSED INVESTIGATION: Branding or rebranding a product is often a high cost investment for owners‚ but does not always result in a significant improvement
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IOWA STATE UNIVERSITY College of Business FALL 2004 MKT 541: ADVANCED INTERNATIONAL MARKETING Dr. Sanjeev Agarwal Professor Office: 3137 Girdin Business Building Phone: 294-9822; E-Mail: sagarwal@iastate.edu COURSE OBJECTIVES The objective of the course is to enable students to make managerial decisions in a global marketplace. This course will cover the three critical phases of entering and succeeding in international markets. * Designing marketing strategies
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