priority list of company. Nordstrom working as departmental store in the retail industry would be effected by all the forces in the marketing environment. Nordstrom’s competitors are Wal-Mart‚ & K-Mart‚ and Carrefour. SWOT Analysis for Nordstrom: Strength: It was rationalized by the promoter that if customers are satisfied by the services and the best service could only be offered by highly motivated employee (sales force)‚ the share holders‚ promoters are bound to get their
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Macro-Environmental Factors Vietnam is a peninsula‚ which located in the Southeast Asia monsoon zone. Its long narrow territory stretches 1700km from north to south and in the center a mere 50km from east to west‚ the territory looks like a dragon stand at east of the Indo-Chinese peninsula. The coastline‚ which extends for 3260km‚ has fine beaches and archipelagos. It not only has beautiful landscape attracts countless tourists and also can get rich seafood‚ provided favorable conditions for raw
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INTRODUCTION TO MARKETING MARKET RESEARCH CONTENTS INTRODUCTION ----------------------------------------- MACRO ENVIRONMENT POLITICAL ---------------------------------------------- ECONOMICAL ------------------------------------------- SOCIAL ------------------------------------------------- TECHONOLGICAL---------------------------------------- ENVIRONMENTAL---------------------------------------- MICRO ENVIRONMENT SUPPLIERS----------------------------------------------
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GE Analysis a) Political As a multinational company‚ General Electric has to deal with political systems of different nations. In spite of some of the countries presenting favorable environment for business survival and growth‚ others present difficult conditions. Tax systems and regulations also differ across countries and so does the level of government intervention in business activity. For example‚ in United States‚ the Internal Revenue Authority requires companies to submit tax returns annually
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REPORT KINH DO’S MARKETING STRATEGY The marketing strategy of Kinh Do’s company focus on 3 main aspects. 1. Buiding iconic brands that endure: * Kinh Do continued to build on its iconic status during Mid-Autumn and Tet to become a symbol for gift of love and affection. * The Tet campaign with 360 degree communication plan delivering the brand message to consumers via mass media including TV‚ prints‚ newspapers‚ magazines‚ etc. and culminated in the activation
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Macro and micro environments both fall into the categories of environmental scanning. The general scope of environmental scanning is that it is a component of global environmental analysis. While analyses are typically carried out on the macro environment‚ the micro environment still has an important role to play. In summary‚ the macro environment is involved with the industries‚ companies‚ markets‚ clients and competitors‚ while the micro environment can be represented by the suppliers‚ competitors
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COMPANY RESEARCH PAPER PETSMART PetSmart‚ Inc. is the largest specialty retailer of services and solutions for the lifetime needs of pets. The company operates more than 1‚107 pet stores in the United States and Canada and 132 in-store “Pet Hotels”‚ which are combination cat and dog boarding facilities. PetSmart is also a leading online provider of pet supplies and pet care information. PetSmart provides a broad range of competitively priced pet food and pet supplies. The company also offers
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different areas‚ and observe what is its costumers’ profile and other relevant consumer behaviors. Before visiting the stores‚ we had to make a pre-analysis on what we were expecting to find‚ and then compare it to our empirical findings. The stores that I chose are PETSMART stores‚ the first one located in Manhattan and the second one in East Harlem. PETSMART started as a retail chain specialized in pet supplies. However‚ during the years they started to offer a whole range of services related directly
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Petsmart Inc. was founded in 1986 and is headquartered in Phoenix‚ Arizona. PetSmart is a provider of products‚ services and solutions for the needs of pets. It offers multiple lines of products for all the life phases of pets‚ and offers various pet services including: training‚ boarding day camp‚ and professional grooming. It also offers pet products through an e-commerce site‚ PetSmart.com‚ and operates a pet community site‚ pets.com. PetSmart also offers reptiles‚ fresh-water tropical fish‚ small
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Introduction Business essentially need finance for the short-term and the long-term. There are a number of ways of raising finance for a business. The type of finance chosen depends on the nature of the business. Large organisations are able to use a wider variety of finance sources than are smaller ones. Savings are an obvious way of putting money into a business. A small business can also borrow from families and friends. In contrast‚ companies raise finance by issuing shares. Large companies
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