REPORT KINH DO’S MARKETING STRATEGY The marketing strategy of Kinh Do’s company focus on 3 main aspects. 1. Buiding iconic brands that endure: * Kinh Do continued to build on its iconic status during Mid-Autumn and Tet to become a symbol for gift of love and affection. * The Tet campaign with 360 degree communication plan delivering the brand message to consumers via mass media including TV‚ prints‚ newspapers‚ magazines‚ etc. and culminated in the activation
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Loyalty Promotions Both retailers offer a loyalty program; Petco offers Pals Rewards and PetSmart offers PetPerks. Petco’s Pals Rewards program is very simple‚ yet compelling. Pals Rewards gives shoppers 5% back on every purchase. In addition‚ Pals Rewards delivers savings through preferred pricing and exclusive discount coupons. PetSmart’s PetPerks program offers benefits‚ but they aren’t as clearly articulated as the 5% back that Petco offers. PetPerks members enjoy in-store discounts‚ email
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petco vs healthyfoodforpets PETCO is a chain of retail stores that offers pet supplies and services such as grooming and dog training and petco.com is petco’s online store. Healthyfoodforpets.com is an online store where you will be able to get information‚ read interesting articles and purchase a wide variety of healthy food products for your pet *petco 2.a Market segment :For pet owners who look for cheap price products and variety of products. 2.b competitive pressure :they provide a
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COMPANY RESEARCH PAPER PETSMART PetSmart‚ Inc. is the largest specialty retailer of services and solutions for the lifetime needs of pets. The company operates more than 1‚107 pet stores in the United States and Canada and 132 in-store “Pet Hotels”‚ which are combination cat and dog boarding facilities. PetSmart is also a leading online provider of pet supplies and pet care information. PetSmart provides a broad range of competitively priced pet food and pet supplies. The company also offers
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A Financial Ratio Quarterly Trend Analysis of Petsmart‚ Inc. Stock symbol: PETM Listed on the Nasdaq Prepared for: In partial fulfillment of the requirements of the course: By: 1.0 Introduction This report provides a financial quarterly trend analysis for Petsmart‚ Inc. The U.S.-based company‚ together with its subsidiaries‚ operates as a specialty retailer of products‚ services‚ and solutions for pets in North America. The company offers consumables‚ which include pet food
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Maurice Hobson Professor: Grant Wylie PHI 3360‚ Business Ethics 12 April 2011 Ethical Case Study Wal-Mart vs. PETCO Good business ethics is just one of many ingredients necessary for a successful business. You cannot have a successful business if you take advantage of stakeholders that support and have a vested interest in your business. History has shown time and again that‚ when the opportunity to grab quick profits presents itself‚ ethics can all too readily take a back seat to
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Petsmart Inc. was founded in 1986 and is headquartered in Phoenix‚ Arizona. PetSmart is a provider of products‚ services and solutions for the needs of pets. It offers multiple lines of products for all the life phases of pets‚ and offers various pet services including: training‚ boarding day camp‚ and professional grooming. It also offers pet products through an e-commerce site‚ PetSmart.com‚ and operates a pet community site‚ pets.com. PetSmart also offers reptiles‚ fresh-water tropical fish‚ small
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other relevant consumer behaviors. Before visiting the stores‚ we had to make a pre-analysis on what we were expecting to find‚ and then compare it to our empirical findings. The stores that I chose are PETSMART stores‚ the first one located in Manhattan and the second one in East Harlem. PETSMART started as a retail chain specialized in pet supplies. However‚ during the years they started to offer a whole range of services related directly with the pet’s care such as grooming‚ pets’ hotel‚ day camp
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Company Analysis of Petsmart Corporation Part 1- Overview‚ History and Current Structure Petsmart‚ established in 1986‚ operates 1145 stores devoted to pet supplies throughout the USA and Canada‚ making it “the largest specialty retailer of services and solutions for the lifetime needs of pets.” (Petsmart‚ 2009) It is publicly traded under the abbreviation PETM. Petsmart offers pet training and adoption in all stores‚ and dog and cat boarding in select stores. Petsmart Charities is an independent
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Petco Marketing Plan Phase III Team B MKT/421 July 24‚ 2013 Do. Smith Introduction Petco is in the process of developing a product that is about to be introduced into the market world for the aid of pet allergies. This product is called Sneeze-Free. Petco’s intention for this product is for the potential to improve the lives of individuals who have allergies to pets. Sneeze-Free can also make it possible for individuals who cannot own or be around pets because of allergies‚ have more of
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