PETCO is a chain of retail stores that offers pet supplies and services such as grooming and dog training and petco.com is petco’s online store. Healthyfoodforpets.com is an online store where you will be able to get information, read interesting articles and purchase a wide variety of healthy food products for your pet
2.a Market segment
:For pet owners who look for cheap price products and variety of products. 2.b competitive pressure
:they provide a wide range of selections at a reduced price. also petco.com provide high-quality customer service such as Shipping and Delivery, Easy Returns, Contact company, Help. 2.c Competitive strategy
:Industry wide, cost strategy
2.d 'feel' of the content
At the website you'll find discounted items at up to 40% off regular prices. and they provide many items for diverse pets such as dog, cat, fish, bird, ferret etc. 2.e "feel if interface"
It's so easy to look for different types of products and compare them. Categorization is good organized and they have almost everything so you can buy anything you want. 2.f what to change for better accomplishment of competitive strategy they run the products assessment(meaning 상품후기). but they do not vitalized so customers can't shop with confidence. thus if firm vitalize the products assessment giving some kind of incentive, customers can shop with confidence. 2.g Neccessary change in value chain
bargaining power of customers is medium. because petco is a chain of retail stores, if customers say “i want to pay less for pet suppliers”, petco should consider customer’s opinion when making price adjustment
theat of substitutions is medium. there are lots of other online store such as dog1, mongmongmall. but
bargaining power of suppliers is weak. there are lots of suppliers such as American Rawhide, Blue Buffalo, Busy Bone,Chewnola.