Co-branding defines itself a s two or more companies forming an partnership‚ working together‚ creating marketing synergy. An example of this includes using a popular brand name ingredient in a brand name product. This is called "Ingredient Co-branding." Another form of Co-branding called "Composite Co-branding involves combining two distinct products together to form one marketable product. This benefits both retailers of said products. The difference between these two terms is the first
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Data Display Q no.1 Do you have a personal bank account? Bar chart Pie chart Q no.2 Your personal banking account… Bar chart Pie chart Q no.3 If you have a conventional banking account‚ the reason for this is that… Bar chart Pie chart Q no.4 Do you think Islamic banks are really Islamic (what is your perception)? Bar chart Pie chart Q no.5 Nowadays
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Information Systems Management Research Project ON Data Warehousing and Data Mining Submitted in Partial fulfilment of requirement of award of MBA degree of GGSIPU‚ New Delhi Submitted By: Swati Singhal (12015603911) Saba Afghan (11415603911) 2011-2013
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An Introduction Of PepsiCo’s Brand New Energy Drink Name: Nguyen Chau Phi Yen ID: 1116462 Date: August‚ 2011 EXECUTIVE SUMMARY The main purpose of this marketing plan is analyzing and examining the New Zealand energy beverages market to prepare for PepsiCo brand new energy drink category: Strawberry Sting – no fat‚ low sugars‚ high sodium and calories with sweet strawberry flavor to meet one of PepsiCo objectives: “sustainably and profitably develop company’s beverage business worldwide”
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Measure of Happiness Authentic happiness‚ has a different definition for every single individual. It falls in a different place of state for all of us‚ yet happiness is the predominant reason us as humans do any one thing. We do different activities that are all motivated by the same quest of finding happiness. You may think that ‘happiness’ is just falls into one thing‚ but in the self help novel Stumbling on Happiness by Daniel Gilbert states that happiness has three different categories. There
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THE IMPACT OF MOBILE AND INTERNET BANKING ON PERFORMANCE OF FINANCIAL INSTITUTIONS IN KENYA. PRESENTED BY ADM NO NAME OF INSTITUTIONS: SUPERVISOR: A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE IN BUSINESS MANAGEMENT. 2014 DECLARATION Student’s declaration I hereby declare that this research proposal is my own original work and has not been presented to any institution of higher
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Introduction The PepsiCo challenge is to keep up with archrival The Coca-Cola Company never ends for the world’s soft-drink maker. PepsiCo’s soft drinks (including Pepsi‚ Mountain Dew‚ and Slice) make up about one-quarter of its sales. (Bottling operations are run independently). Pepsi Co also owns Frito-Lay‚ the world’s number 1 maker of snacks such as corn chips (Doritos‚ Fritos) and potato chips (Lay’s‚ Ruffles‚ WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange juice brands
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through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company‚ including Gatorade‚ in 2001. PepsiCo offers product choices to meet a broad variety of needs and preference -- from fun-for-you items to product choices that contribute to healthier lifestyles. PepsiCo’s mission is “To be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce healthy financial rewards to investors as
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In terms of the consumer theory set forth in this chapter‚ can you explain the meaning of the following statements? a. "I think you get more for your money from Nike than from Reebok." b. "I wanted to buy a Boxster rather than a Malibu‚ but it just wasn’t worth it." c. "I’d like to go to Mexico over spring break‚ but I just can’t afford it‚" said Don. Jill asked‚ "Don’t you have enough money in your account?" Don replied‚ "Yeah‚ but I can’t afford to go." d. "I’ll have to flip a coin to decide whether
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Measures of Personality Research All Industries are faced with a pool of applicants must implement a good selection process to be able to hire the best person for the position. One way to select from a pool of applicants is by using psychological measurements such as personality test. Personality tests are deemed essential for industries to check suitability to the job. There are numbers of personality test now being used by industries such as Gordon Personal Preference Inventory and 16 Personality
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