"Pepsi qualitative research methods" Essays and Research Papers

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    97 4 Data Collection Methods ❖ ❖ ❖ Q ualitative researchers typically rely on four methods for gathering information: (a) participating in the setting‚ (b) observing directly‚ (c) interviewing in depth‚ and (d) analyzing documents and material culture. These form the core of their inquiry—the staples of the diet. Several secondary and specialized methods of data collection supplement them. This chapter provides a brief discussion of the primary and the secondary methods to be considered in designing

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    What is so stressful about caring for a dying patient? Nursing 314 – Research February 3‚ 2013 What is so stressful about caring for a dying patient? Death is something that we all have to deal with‚ be it in our profession or in our daily lives. This article discusses the reasons why caring for dying patients is stressful for nurses and is a high risk for burn out. The article also gives findings related to the study and gives recommendations based on the results. The study shows that

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    Qualitative Research According to Melnyk & Fineout-Overholt (2011)‚ qualitative research is used when a “certain concept or phenomenon is not well understood or is inadequately covered in the literature (Melnyk & Fine-Overholt‚ 2011‚ p.435). Qualitative research is also used when the researcher wants to work towards a relationship with the participant (Conceptualizing‚ 2012). It is important to employ research tactics such as qualitative research so that the nurse can better understand certain

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    Qualitative research is a generic term for investigative methodologies described as ethnographic‚ naturalistic‚ anthropological‚ field‚ or participant observer research. It emphasizes the importance of looking at variables in the natural setting in which they are found. Interaction between variables is important. Detailed data is gathered through open ended questions. The interviewer is an integral part of the investigation (Jacob 1988). This differs from quantitative research which attempts

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    Morwitz‚ & Werner J. Reinartz Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research Studies of the relationship between purchase intentions and purchase behavior have ignored the possibility that the very act of measurement may inflate the association between intentions and behavior‚ a phenomenon called “self-generated validity.” In this research‚ the authors develop a latent model of the reactive effects of measurement that is applicable to intentions‚ attitude

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    Introduction – Market Research Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however‚ expert practitioners may wish to draw a distinction‚ in that marketing research is concerned specifically about marketing processes‚ while market research is concerned specifically with markets. Market research is a key factor to get advantage over competitors

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    Introduction: According to modelski et al‚ (2007) Globalisation in business is a historical process‚ the term “Globalisation” begun to use more commonly in 1980s‚ which happened due to of innovations and the research which has been done from a long time on improving the communication and technology. Just because of the fastest communication today more or less every business is dealing their customers using technology and having the communication with them using

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    EXAMPLE : USING MIXED METHOD: BOTH QUALITATIVE & QUANTITATIVE RESEARCH QuickStop Convenience Stores Background Once upon a time there was a successful line of convenience stores. We’ll call this group of stores "QuickStop". At some point a staff-member realised that QuickStop seemed to be patronised by many more men than women. This was passed along to the management team and they asked the store tellers to informally keep track of the proportions of men to women who came into their stores.

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    Based on Freud’s theory (psychoanalytic) human functioning 1. The structure of the mind and the distinct functions of Personality The Freud’s structural theory (Freud‚ 1923‚ 1926) dispenses with the concepts of a fixed id‚ ego and superego‚ and point out unconscious and conscious conflict among wishes:dependent‚Controlling‚Sexual‚Aggressive‚guilt‚shame‚emotions (especially anxiety and depressive affect)‚ And defensive operations that shut off from consciousness some aspect of the others. Id‚

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    When doing research nurses have come up with theories to expand nursing practice and these theories help ideas to be composed. Theory backs and puts forward research problems‚ research discoveries confirm or disprove theory explanations‚ as stated by Borbasi and Jackson‚ (2012).The research article that I have chosen for this assignment is from International Journal of Nursing Practice. It is a qualitative study that was written by King and Walsh‚ (2007) and the topic is ‘I think PCA is great‚ but

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