Appendix 1 – Interviews 15 – 17 Appendix 2 – Questionnaire 18 Introduction In this report I am going to research and report on a named company that offers a product. I will do this by gaining access to an operation and collecting information and data that will address a number of questions. The questions I will be looking to address are: Which of the 5
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1. Why is the soft drink industry (i.e.‚ the cola concentrate industry) so profitable? The soft drink industry survives on the rivalry that has existed for over a century between Coca-Cola and Pepsi-Cola. The two brands are competing for the market share nationally and globally by trying to clinch the thirst of every person in the world. In Michael Porter’s five forces‚ the threat of rivalry pushes both companies to “out compete” with each other and drive up the fixed cost to enter the market
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BUSINESS STUDIES GROUP WORK GROUP 5 GROUP MEMBERS 1. AMBANI EVELYNE NOSSE 077092 2. CHEGE JANET WAMBUI 077191 3. MAINA MARTIN GITHAITI 078781 4. MAUREEN NDUTA MOTURI 077302 5. MICHEKA SAMSON ARITA 077964 6. MWANGI BRIAN NJUGI 078960 7. OKUBO CEDRICK AKALULUA 079023 8. SIRO M JUMA 078117 9. WANJOHI SARAFINA NANEU 077763 10. KINYUA ANDREW NGURE 060260 Table of Contents Group members 1 Table of content 2 Assignment questions 3 Who
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Compete in India History Background Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns‚ Urban Youth‚ Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit
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D1 In business report format‚ evaluate the distribution systems used in delivering goods and services for a selected organisation. Starbucks; Starbucks is a global coffee company which was founded in Washington in 1971. They sell a variety of products ranging from coffee‚ tea‚ pastry and Frappuccino beverages. They operate in 62 countries with over 20‚000 branches. To be able to allow the customers have a more enjoyable experience‚ their coffee beans are grown in Brazil‚ Colombia and Vietnam‚ there;
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Issue/Problem Identification This case study shows the difficulties multinational corporations face when doing business in developing countries. Although Coke and Pepsi were prompt at addressing the accusations brought against them‚ they overlooked multiple issues when starting business in India. When starting a business in a foreign country‚ the first priority a company should have is to learn the native culture. This was Coke and Pepsi’s biggest mistake and was most likely the reason why the
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Spring 09 Pepsi & Coke 08 Fall In May‚ 1886‚ Coca Cola was introduced by John Pemberton a pharmacist from Atlanta‚ Georgia. John Pemberton started brewing his coca cola formula in a three legged brass kettle in his backyard. Pharmacists Caleb Bradham in New Bern‚ North Carolina first made competitor Pepsi in the 1890’s. The brand was trademarked on June 16‚ 1903. These companies have brand identification and customer loyalties that have made them a historical landmark. Today Pepsi and Coke
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Technology 4 2. Business Justification for Technological Implication 5 A. E-Commerce for Order Tracking and Payment Processing: 5 Advantages: 6 Challenges: 8 B. ERP for Business Automation: 8 Advantages: 10 Challenges: 11 C. VoIP for Cost Effective Communication: 11 Advantages: 12 3. Future Prospects for the Technology 13 4. Conclusion 14 5. References 15 Table of Figures Figure 1 : Logical Architecture of new System 6 Figure 2 : Typical Network Architecture 12 Figure 3 : Business Automation 14 Figure
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and Demographic 1) Lifestyle has great influence on the use of Pepsi products‚ and their advertisements are designed accordingly. 2) Most of the US populations are now practicing healthier lifestyle preferences. This has affected the non-alcoholic beverage industry in that many are switching to bottled water and diet colas instead of beer and other alcoholic beverages. 3) In this ever growing “green” global society‚ Pepsi must make it a point to adhere to solid waste management regulations
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