http://www.setupimpresa.it/MTF//Content/Catalog/articoli/internazionalizzazione_dimpresa/strategie_strutture_e_processi_decisionali_delle_imprese_internazionalizzate/PRODUCTS/DevelopinggelatomarketinIndia_Tavoletti.pdf The ice cream industry in India is worth Rs. 2‚000 crores. The industry can be divided into the branded market and the unbranded market. The branded market at present is 100 million liters per annum valued at Rs. 800 crores. The per capita consumption of ice creams in India is just
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Procter & Gamble (PG) is a global investor‚ a company that is always on top of marketing and reinforcing its brand names as being at the top of the pack. One example of how the company has used social media to reinforce its brand and then offer a short term income play. The creativity in marketing today can be amazing when one uses social networking in combination with brand awareness. And this type of quick thinking and awareness can set a company apart‚ contributing to sales. Procter and Gamble
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Gamble also makes pet food‚ water filters‚ snacks and beverages. More than 20 of Procter & Gamble’s brands are billion-dollar sellers. These include Actonel‚ Always/Whisper‚ Braun‚ Bounty‚ Charmin‚ Crest‚ Downy/Lenor‚ Folgers‚ Gillette‚ Iams‚ Olay‚ Pampers‚ Pantene‚ Pringles‚ Tide‚ and Wella‚ among others. In 2001 Procter & Gamble bought Clairol and in 2003 also bought the majority of Wella. Its purchase of Gillette in late 2005 was its biggest buy in company history. Procter and Gamble’s structure
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Part A: (1) Introduction of Singapore Singapore is a multi-racial city-state located in the Southeast Asia with a population size approaching 5 million residents (Singapore Department of Statistics‚ 2010a). Established as a trading post back in the 18th century and with a favourable geographical advantage‚ it became one of the busiest ports in the world. After gaining independence in 1965‚ it took merely four decades to transform into a modern industrial economy and also one of the top financial
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Gamble‚ it is a multinational company that founded in 1837 in Cincinnati‚ Ohio‚ and now manufactures a wide range of consumer goods. Its products cover every aspect of consumers’ life and the brands that created by P&G include Crest‚ Gain‚ Luvs‚ Olay‚ Pampers‚ SK-II‚ Tide‚ Venus and so on. 23 of P&G’s brands have a billion dollar in net annual sales and another 18 have sales between $500 million and $1 billion. P&G is making sustainable progress since it is founded. It is listed at the tenth place of
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(pg.com). This description however becomes increasingly simplistic the more one looks into the size of P&G as well as the scope of their operations. Is made up of over 300 brand names including Bounty‚ Gillette‚ Old Spice‚ Ivory‚ Pringles‚ Tide and Pampers and currently owns 22 brands that have more than $1 Billion in annual net sales (2008 Annual report‚ A. G. Laffley). P&G is a model for related product diversity; almost all of P&G’s products benefit from the same distribution to the same or same
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For as long as I can remember I have seen Wal-mart stores up in almost in every town that I have traveled through. The store started by Sam Walton was first established in Bentonville‚ Arkansas in 1962. Now Wal-mart has over 3‚300 stores nationwide and they are the leading retail store in the country. With Wal-mart competing with Target and K-mart hold over 85 percent of the discount store market share. Although Sam Walton has passed on Wal-Mart has continued to stay successful and maintain at
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[pic] International Business Management Table of Contents: 1. P&G Introduction 1. Birth of P&G 2. Timeline 3. Operation 4. Brands & Operation Bases 5. Logo & conflicts 2. P&G in China 1. Culture & Background 2. Reasons 3. Porter’s Diamond 4. Internal Advantages 5. Entry mode & time 6. Advantages Vs. Disadvantages 3. Management & Strategies 1. China Vs. France 2
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Aloe vera‚ pronounced /ˈæloʊ ˈvɪrə/[1]‚ also known as the true or medicinal aloe‚ is a species of succulent plant in the genus Aloe that is believed to have originated in the Sudan.[citation needed] Aloe vera grows in arid climates and is widely distributed in Africa‚ India‚ and other arid areas. The species is frequently cited as being used in herbal medicine. Many scientific studies of the use of extracts of Aloe vera have been undertaken‚ some of them conflicting.[2][3][4][5] Despite these limitations
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