P&G International Business Management

Topics: China, Economy of the People's Republic of China, Han Chinese Pages: 12 (3135 words) Published: June 3, 2011

International Business Management

Table of Contents:

1. P&G Introduction
1. Birth of P&G
2. Timeline
3. Operation
4. Brands & Operation Bases
5. Logo & conflicts
2. P&G in China
1. Culture & Background
2. Reasons
3. Porter’s Diamond
4. Internal Advantages
5. Entry mode & time
6. Advantages Vs. Disadvantages
3. Management & Strategies
1. China Vs. France
2. Cultures
3. Hofstede
4. Successful?
5. Company Structure
4. Conclusion and Implication
5. Job Distribution
6. References

P&G is a Fortune 500 American MNE that is the top world’s MNE that specializes in household and personal goods and is headquartered in Downtown Cincinnati, Ohio and manufactures a variety of consumer goods. In Fortune 600, P&G is ranked and listed as the top 6 of the Most Admired Companies in 2010. It is also credited with many business innovations like brand management and soap opera. P&G manufactures a wide range of consumers’ goods.

The founding fathers of P&G are William Proctor and James Gamble. William Proctor is an England immigrant who works as a candle maker, settled in Cincinnati and later married Elizabeth Norris. James Gamble is an Ireland immigrant who works as a soap maker, settled in Cincinnati and married Elizabeth’s sister, Olivia Norris. Proctor’s and Gamble’s father-in-law, Alexander Norris, gathered both of his son-in-laws and suggested to them to partner up to open a company, and so P&G was born in the Halloween day of 1937.

|Timeline |Events | |October 31, 1837 |P&G was born as a result of the suggestion from Alexander Norris, the father-in-law | |1858-1859 |P&G sales reached $1 million while employing approximately 80 employees | |1861-1865 |P&G won a contract with the Union Army to supply the armies with soap and candles. Taking | |(American Civil War) |the advantage of war, P&G tries to increase its profits, so the Union Army introduces to all| | |of the military soldiers from all over the country to use Procter & Gamble's products. | |1879 |P&G introduced and sold the first soap Ivory, the floating soap. The Ivory soap is whipped | | |with air causing it to float on water. | |1881 |Slogan for Ivory Soap~ “It floats!” are introduced | |1887 |William Arnett Procter, William Procter's grandson, began a profit-sharing program for the | | |company's workforce | |1911 |Crisco, a shortening made of vegetable oils rather than animal fats. | |1920s-1930s |During these years, radio are becoming more and more popular among the society, so P&G | | |decided t sponsor some of the radio channels which later known as the Soap Operas. | |1930 |P&G becomes an international corporation with in 1930 acquisition of the Thomas Hedley Co., | | |based in Newcastle upon Tyne, England. | |1946 |Introduced "Tide" laundry detergent | |1947 |Introduced “Prell” shampoo | |1955 |Sell the 1st...
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