CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) ‚ Andy Kim(Manager CRP)‚Seth Bergman(Senior Financial Analyst)‚Eva Chan(Southwest regional Manager Sales)‚ Marvin Fleming(OM)‚ Sriny Vajarain‚Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This
Premium Marketing Car rental Pricing
MKT 571 Week 1 Quiz 1 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix‚ he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities‚ strengths‚ and weaknesses. 2 Secondary data Primary data Licensed information Tertiary information Marketing is considered both an art and a science. How do the 4Ps‚ or marketing
Premium Marketing
Web 2.0 Enhancement Project Mary Shanler‚ Alan Vessell‚ Tonya Reznor‚ and Travis Brandt WEB/431 January 17‚ 2011 Mario Martinez Jr. Implementation Plan Objectives and Justification: (Mary) The objectives are crystal clear and specifically spelled out by using building blocks. The objectives should be reachable by: • The addition of Web 2.0 functionality. • Including CSS‚ XML‚ XSL‚ XSD and so forth where appropriate. • Justifying the interfaces to each social
Premium XML
Southwest Airlines is a major airline company operating in the United States. The company was founded in 1967 in Houston‚ Texas by Herb Kelleher and Rollin King. The company’s vision was a low-cost‚ no-frills airline that was safe‚ affordable‚ and fun. Out of that vision‚ and following and arduous inception‚ the company has become one of the largest U.S‚ airlines‚ getting more travelers to their destinations than any other U.S. airline‚ and making a profit while doing it. Southwest Airlines
Premium Airline Southwest Airlines Low-cost carrier
ANNOTATED BIBLIOGRAPHY: WORLDWIDE TELECOMMUNICATIONS Annotated Bibliography for Cultural Changes Inside Worldwide Telecommunications Pawny Abbasy‚ Jason Blanchard‚ Angela Zelandi University of Phoenix Essentials of College Writing Instructor: David Soyka Carte‚ Penny and Fox‚ Chris‚ (2004)‚ Bridging the Culture Gap: A Practical Guide to International Business Communication‚ Library of Congress Cataloging-in-Publication Data‚ Retrieved November 17‚ 2006 from: http://www.amazon.com/gp
Premium Corporation Discrimination Race
customer lowest prices possible. Valuejet push the envelope too far while trying to cut their operating cost in order provide their customer with the best price. Since consumers are very price sensitive and are using online travel agencies such as Orbitz and Priceline to compare prices between companies. Making the airline industry ever more competitive and even harder for new entrants. Valuejet use suppliers or services such as SavreTech as subcontractors‚ in which could help Valuejet lower its cost
Premium Airline Federal Aviation Administration Southwest Airlines
European Airline Industry – Strategies for the New Millennium European Airline Industry – Strategies for the New Millennium Debarshi Datta‚ Analyst‚ Airline Vertical with Subham L. Chakravarty‚ Asst. Manager‚ Airline Vertical This paper depicts the current scenario in the European Airline Industry through in-depth analysis and appropriate case studies and suggests restructuring‚ along with the implementation of modern IT systems as an effective tool in the struggle for survival. SkyTECH
Premium Airline Southwest Airlines Star Alliance
How Computers Make Life Easier How Computers Make Life Easier Sometime in the early 1900s a German engineer named Konrad Zuse invented the first computer called the Z3. It was a functional program- controlled computer. He was also a computer pioneer. During this time there was a series of events recorded that entailed the beginning stages of computer use. Over time the development became greater. The society in which we live today has evolved
Premium Konrad Zuse Computer Computing
Environmental Factors of Marketing This paper will discuss the five environmental factors that influence global and domestic marketing decisions that organizations must make. These five environmental factors are technology‚ demographics‚ government‚ culture and economics. Companies are affected differently by these factors depending on the industry they are in and the size of the organization. I will be using the Washington Plaza Hotel to illustrate how these environmental factors affect the
Premium Marketing Hotel Hospitality industry
INTRODUCTION: Instilled from only an idea make my trip became the pioneer of the entire online travel industry in India. It has revolutionised over years creating customer satisfaction through its cutting edge technology. It aimed to offer a range of best-value products and services along with dedicated round-the-clock customer support. It offered customers the convenience of online booking of tickets at rock bottom prices. Make My Trip proactively began to diversify its product offering‚ adding
Premium Travel agency Travel Hotel