European Airline Industry – Strategies for the New Millennium
European Airline Industry – Strategies for the New Millennium
European Airline Industry – Strategies for the New Millennium Debarshi Datta, Analyst, Airline Vertical with Subham L. Chakravarty, Asst. Manager, Airline Vertical
This paper depicts the current scenario in the European Airline Industry through in-depth analysis and appropriate case studies and suggests restructuring, along with the implementation of modern IT systems as an effective tool in the struggle for survival.
SkyTECH Solutions is a U.S. based software solutions company providing consulting and customized IT solutions and products for the global travel and transportation industries.
© Copyright SkyTECH Solutions
European Airline Industry – Strategies for the New Millennium
Structural Evolution of the Airline Industry in Europe
Case Study of a Flag Carrier: British Airways
British Airways is UK's largest international scheduled airline, flying to over 550 destinations to the bestlocated airports. Traditionally, It has always remained one of the top major airlines of the world by its infrastructure and services. Recently, the airlines has signed an agreement with Iberia to develop a joint business on key routes between London and Spain that includes revenue and cost sharing on flights between London Heathrow and Madrid and Barcelona. British Airways extensively focuses on customer loyalty, and for this reason, it is implementing a series of self-service kiosks along with e-ticketing to provide its flyers a faster, hassle-free mode of check in. Stats show that the ASK of British Airways in Dec 2004 was higher by 3.9% from Dec 2003. The traffic, measured in RPK grew by 3.2% from the previous year. The European airline industry is a dynamic industry that changes its trends in accordance to the general European economy. The overall air transport market in Europe is expected to grow substantially in the coming years. The International Air Transport Association along with few
European Airline Industry – Strategies for the New Millennium Debarshi Datta, Analyst, Airline Vertical with Subham L. Chakravarty, Asst. Manager, Airline Vertical
This paper depicts the current scenario in the European Airline Industry through in-depth analysis and appropriate case studies and suggests restructuring, along with the implementation of modern IT systems as an effective tool in the struggle for survival.
SkyTECH Solutions is a U.S. based software solutions company providing consulting and customized IT solutions and products for the global travel and transportation industries.
© Copyright SkyTECH Solutions
European Airline Industry – Strategies for the New Millennium
Structural Evolution of the Airline Industry in Europe
Case Study of a Flag Carrier: British Airways
British Airways is UK's largest international scheduled airline, flying to over 550 destinations to the bestlocated airports. Traditionally, It has always remained one of the top major airlines of the world by its infrastructure and services. Recently, the airlines has signed an agreement with Iberia to develop a joint business on key routes between London and Spain that includes revenue and cost sharing on flights between London Heathrow and Madrid and Barcelona. British Airways extensively focuses on customer loyalty, and for this reason, it is implementing a series of self-service kiosks along with e-ticketing to provide its flyers a faster, hassle-free mode of check in. Stats show that the ASK of British Airways in Dec 2004 was higher by 3.9% from Dec 2003. The traffic, measured in RPK grew by 3.2% from the previous year. The European airline industry is a dynamic industry that changes its trends in accordance to the general European economy. The overall air transport market in Europe is expected to grow substantially in the coming years. The International Air Transport Association along with few