Strategic Brand Management Strategic Brand Management Ciela Irambona IBP-‐ESDES 25 October 2012 1. What are the main sources of equity for the brand? Brand equity helps the customers to recognize the brand among other brands quickly and to simplify the buying decision process. It is the differential effect of brand knowledge on consumer responses to the marketing of a brand. The two components of Brand equity are Brand awareness
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METALURGIJA 52 (2013) 3‚ 429-431 429 P. .NAPKA‚ M. MIKU.OVA‚ K. JANOVSKA‚ A. SAMOLEJOVA SIMULATION MODEL OF METALLURGICAL PRODUCTION MANAGEMENT Received . Prispjelo: 2012-07-18 Accepted . Prihva.eno: 2012-11-12 Professional paper . Stru.ni rad ISSN 0543-5846 METABK 52(3) 429-431 (2013) UDC . UDK 669.1: 658.5: 004.94 =111 P. .napka‚ M. Miku.ova‚ Faculty of Economics‚ K.Janovska‚ A. Samolejova Faculty of Metallurgy and Materials Engineering‚ V.B . Technical University of Ostrava‚ Ostrava
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INTRODUCTION Production is a formal activity that adds value to goods and services‚ including creation‚ transport‚ and warehousing until used. Production is an organized process with specific goals. It implies the creation of a utility or services. Operation is that part of as organization‚ which is concerned with the transformation of a range of inputs into the required output (services) having the requisite quality level. Production function is ‘the part of an organisation‚ which is concerned with
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Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
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Haji-loannou has founded the EasyJet Airline Company Limited in 1995. Its theory might affect the perception of air travel with the vision of building a customer focused brand. Due to the research‚ (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. More than 29 million passengers carried by the largest airline company EasyJet in the UK. It is corporates
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What is Operations Management? Operation Management is concerned with any productive activity‚ whether manufacturing or service‚ in public sector or private sector‚ profit making or not profit making. It is concerned with ensuring that operations are carried out both efficiently and effectively. All mangers are operations managers since all functions within an organization are‚ presumably‚ productive activates it goes without saying that all function should be carried out efficiently and effectively
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OPERATION MANAGEMENT Question 1 Briefly explain the activities in Operation Management. Operations management refers to the activities‚ decisions and responsibilities of managing the resources which are dedicated to the production and delivery of products and services.The part of an organisation that is responsible for this activity is called the operations function and every organisation has one as delivery of a product and/or service is the reason for existence. Operations managers are the people
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Role of operation managements within an organisation The Operation management is the activity of managing the resources which produce and deliver products and services. It is one of the core functions of any business. Operations function is the part of the organisation that is responsible for this activity. Every organisation produces some type of product or services so it has an operations function. However not all organisations call the operations function by its name. The people who have the
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Impacts of Tourism and Travel‚ Transport and Logistics EasyJet TABLE OF CONTENTS Introduction 3 Background 3 External Impacts 5 Political and Legal impacts 5 Economical impacts 6 Sociocultural impacts 7 Technological impacts 8 Environmental impacts 9 Other impacts 10 Staffing and recruiting 10 Branding 11 Competitors and competitive advantage 11 Future expansion 12 Conclusion 13 Recommendations: 15 References 16 Introduction Nowadays aviation is a big
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Operations Management is the management of systems or processes that create goods and/or provide services. OM oversees the very core of any business and organization. With such a huge impact on the company‚ OM can literally help make or break a company. There are many businesses out there that have exceptional OM teams and these are the companies that flourish. However‚ there are some that don’t and these struggle from day to day which hurts the overall success of the company. Operational Management
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