reinvent it and worked out the quirks‚ and it improved overtime‚ but I do not think it will ever be looked at as a success. Hong Kong Disneyland Hong Kong Disneyland (HKD) is among five such theme parks located on a reclaimed area in Penny’s Bay‚
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Hong Kong Disneyland Theme Park HT114003 1C o Laam To Man Chun Chan Ka Chun Chiu Ka Hin Wong Ching Wai Hung Chi Chung Yau Kwok Fung Contents 1. Background 2. Vision 3. History & Future 4. SWOT analysis 5. PEST analysis 6. Marking Mix (Product ‚ promotion ‚ place ‚ price) 7. Conclusion Background • September 12‚ 2005 • 126 hectares • Reclaimed land in Penny’s Bay ‚ Lantau Island • Chief Executive of the Hong Kong Disneyland Resort ‚ Jin Wenhao • Ownership : Disney 47% HKSAR 53% Vision A
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When we think Disneyland‚ we think the happiest place on earth. For those who think this is an exaggeration‚ let me shed some light on why this place is magical for me. Disneyland to me means family traditions with a heart full of happiness and love. When you first enter Disneyland‚ you are overcome with a vast amount of emotions. I get a nervous feeling deep inside my gut. The excitement overwhelms me‚ knowing that in just a few small steps‚ I will see the castle at the end of Main Street. The smell
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kids to move into a new house‚ but it’s different knowing that you’re forced to live in an attic‚ and if you leave‚ you’ll be killed. She was only be 13 when she moved into the hidden attic‚ enduring the stresses that came with it. The Frank’s and Van Daan’s stay hidden for 2 years and 1 month during WW II from the Nazi’s. The theme of Anne Frank story is her ablility to stay positive will dealing with WWII. Reading how Anne Frank tried to stay positive during life changing events because of
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They are fun and enjoyable. I think the number one place to visit if you are a kid is Disneyland. It is amazing. You can go on rides‚ eat junk food and those two things are amazing by themselves. Everyone has a favorite place to go and everyone has a great memory of it. Let me tell you one of my favorite vacations I have gone on. A long time ago I would say 2 years ago my family went on a vacation to Disneyland. It was amazing. Let me start on the car ride. My parents sat up front and I and my older
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Case Brief: Disneyland 1.) How accurate was the projection of visitors to the park? Estimated attendance: 2005 – 5.6 million Actual attendance: Sept. 12‚ 2005 (opening day)-5.2 million In its first year‚ Disneyland in Hong Kong were 400‚000 short of its target of 5.6 million projected visitors Estimated attendance: 2008: 7.1 million Actual attendance: 8.2 million In order to attract more visitors‚ the park has announced to add four new attractions‚ apart from the already-announced
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true. The first thing I saw when I came trough the doors at W-ABC was a massive poster of morning television star Kelly Ripa. I cannot describe the emotion I felt at that time. It can be compared to the same emotion I had the first time I visited Disneyland. Interestingly‚ Walt Disney Inc owns the company I was about to start working for. At that time I knew that great things and responsibilities were about to start. That very day‚ I was introduced to several producers who later on became my bosses
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The History of DisneyLand Paris In the beginning... Following on from the success of the DisneyLand theme park in Anaheim‚ plans to build a European version first started around 1975‚ nine years after Walt Disney died. Initially Britain‚ Italy‚ Spain and France were all considered as possible locations‚ though Britain and Italy were quickly dropped from the list of potential sites because they both lacked a suitably large expanse of flat land. The most likely site was thought to be in the Alicante
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Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company
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1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney? The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions: Cost of Capital = 9.52% Cost of Government Debt = 8.19% Cost of Commercial Bank Debt = 11.36% Cost of Equity = 12.3% (10 year average) Inflation = 7.31% (10 year average) Gross margin = 37% Operating Cost = 22% Variable Management Fee = 5% With the above assumptions the FCF
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