cases 2 THE CULTURAL ENVIRONMENT
OF GLOBAL MARKETING
O UTL I N E O F CASES
2-1 The Not-So-Wonderful World of EuroDisney— Things Are Better Now at Disneyland Resort Paris 2-2 Cultural Norms, Fair & Lovely, and Advertising 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to B
P A R T 1 UNDERSTANDING THE WORKPLACE
What Is Organizational Behaviour?
An organization decides it will hire people with few skills and job experience. What challenges might its managers face?
1 2 3 4
What is organizational behaviour? Isn’t organizational behaviour common se
Compare and contrast the efforts in Germany and South Korea with its operation in China.
What lessons were learned from those two efforts? What are the reasons for success in China?
Table of Content
The Wal-Mart business concept has become...
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Stephen P. Robbins
—San Diego State University
Timothy A. Judge
—University of Notre Dame
Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amste