Walt Disney Company

Topics: The Walt Disney Company, Walt Disney, American Broadcasting Company Pages: 3 (942 words) Published: May 17, 2011
Walt Disney Company
Angela Pursel
University of Phoenix
COM 530/ Communications for Accountants
Brent Smith
March 21, 2011

Walt Disney Company

Walt Disney is a well-known name in today’s society. Walt Disney once stated, “You can dream, create, design and build the most wonderful place in the world but it requires people to make the dream a reality” (Sparks, 2007). Marty Sklar, Vice Chairman and principal creative executive for Walt Disney Imagineering was quoted as saying, “From the beginning, starting with Walt Disney, we have had five tings that make me proud to be a part of this company: high quality, products, optimism for the future, great storytelling, an emphasis on family entertainment and great talent, passion and dedication from our cast members.” Walt Disney has come a long way, but it is still true to its core mission of providing quality entertainment for people around the world (Walt Disney, Culture). Since its founding in 1923, the Walt Disney Company continues to produce unparallel entertainment experiences leading a diversified international family entertainment and media enterprise (Walt Disney, Company overview). With its mission to be one of the world’s leading producers and providers of entertainment, Walt Disney continues to seek and develop the most creative experiences (Walt Disney, Who we are). Walt Disney’s values are what make the company stand out. These values are innovation, quality, community, storytelling, optimism and decency (Walt Disney, Culture). These values and culture is what reinforces their commitment and responsibility to the people in their organization. The services include talent acquisition, learning and development, employee services and events, and communication (Walk Disney, Business Standards and Ethics). Even though Disney locations throughout the world have many similarities, the biggest difference is in the culture. Each location offers culture that coincides with the location and its...
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