A BRAND AUDIT PROJECT REPORT ON NOKIA Group: 9 2012 Submitted To: Dr. Tejash Pujara & Dr. BhaveshVanpariya 12/9/2012 INDEX | OBJECTIVE | | SCOPE | | APPROACH | | | | | | | | | | Objectives The objective of the brand audit is to conduct an in-depth examination of a major brand and suggest ways to improve and leverage that brand equity by providing recommendations to the brand concerning how the brand should be managed over the
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Nokia Financial Statement Analysis: Measuring the performance through data Billy Mckeown 29th April 2012 Review before submission TABLE OF CONTENTS Company Profile 3 Standing Against the Competition 4 The Cross Border Markets 5 The Financial Strategy 6 Building the Books – The Net of Sales 6 Charging the Revenue Lines – Analyzing the Costs 8 Building Assets Against Liabilities 11 Multiplying the Numerations 11 Managing the Liabilities 12 Understanding the Financials
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Nokia Corporation[3] (Finnish: Nokia Oyj‚ Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ]‚ English /ˈnɒkiə/) (OMX: NOK1V‚ NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi‚ Espoo‚ Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications‚ games‚ music‚ media and messaging‚ and free-of-charge digital map information and navigation services through
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In may 1992 the finnish company Nokia started to focus on telecommunications‚ and they are selling the first GSM-mobilephone. The companies goal in 1994 was to sell about five hundred thousand mobile phones. The goal was pulverised by selling more than twenty million mobile phones. Today‚ Nokia is a world leader in digital technologies‚ including mobile phones‚ tele-communications networks‚ wireless data solutions and multimedia terminals. In 2007 Nokia was worlds number one manufacturer
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Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level‚ Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan‚ “ Connecting People ”‚ by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs‚ strong customer recognition and upholding
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Transnational Crime Transnational crime is crime that exceeds our borders. Transnational crime is very common and especially in the US because we are a wealthy country. Transnational crime covers a broad range of crime. It includes human trafficking‚ drug smuggling‚ theft and selling of vehicles overseas‚ gun smuggling‚ abuse and misuse of migrant workers and so many others (Finckenauer‚ 2000). The United States has organized crime groups. Currently around the borders of Mexico we are hearing
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Problems at Nokia Nokia‚ considered to be the pioneer in smartphones and a global leader in the mobile phones market‚ started to face severe challenges to its dominance in the smartphone market in 2007. The problems came mainly in the form of competition from the new mobile operating systems that entered the market like iOS and Android. Nokia had started the smartphone business and had been the leader since the release of its smartphone OS Symbian in 1997. But the release of Apple’s revolutionary
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offerings NOKIA Nokia‚ originally a Finnish forestry products company formed is 1865‚ is now the world’s top seller of mobile phones. Over the years‚ Nokia has made everything from toilet paper to television sets and tires. But in 1992‚ incoming CEO Jorma Ollila focused all of the company’s resources on telecommunications. Nokia’s first digital phones appeared on the market in 1993. At the time‚ Nokia expected to sell only about 400‚000 units. Instead‚ it sold 20 million. By 1998‚ Nokia was selling
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a nation or state has expanded across borders either intentionally or unintentionally. Now this nation or a state ’s independence to control events within its borders is challenged by international corporations‚ economic globalization‚ trade‚ transnational crime and the increase in global communications and developments in technology. Ways in
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“Despite much criticism‚ TNCs are actually a force for good in the globalised world.” Using examples; to what extent do you agree with this view? (40 marks) A Transnational Corporation (TNC) is a company which operates in more than one country. We refer to the country in which the company was started as the ‘home country’‚ and any other country that it is operating in as a ‘host country’. Globalisation can be described as the movement of people‚ money‚ resources‚ ideas‚ or culture across international
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