INTERNAL ANALYSIS…………………………………………………………………….5 COMPANY’S STRATEGY……………………………………………………………..5 FINANCIAL ANALYSIS…………………………………………………………………..6 OPERATIONS ANALYSIS (SEE TABLE IN APPENDIX 3)………………………………….. 6 MARKETING AND COMPETITIVE POSITION…………………………………………… 7 EVALUATION OF ALTERNATIVES……………………………………………………….. 7 A1: STATUS QUO (SINGLE GLOBAL STRATEGY)………………………………………. 7 A2: EXIT DEVELOPED MARKET…………………………………………….. 7 A3: DIFFERENT BUSINESS STRATEGY IN DEVELOPED AND DEVELOPING MARKETS…………… 8 RECOMMENDATION
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Case Study-Nokia Group 4.02: Elsard Haanstra S2177315 Lan Huang S2536447 Daniël Koster S2198835 Weixiang Wang S2509652 Joyce van Zenderen S2195445 Contents: 1. Problem Statement The problems Nokia faces are increasing price pressure‚ intense competition and slower growth. Meanwhile‚ changing environment and customer needs are problems Nokia are encountering. How can Nokia maintain its market share on 37.8% in a maturing industry in the next three years? 2. Customer
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Formatting & Presentation- | Concise & clear thinking along with presentation | | | Subject Specific Parameters | Conceptual Clarity and Application | Understanding of market structure of the business and their behavior towards the business strategy. | | | Analytical Thinking | Understanding the competitor’s behavior and the SWOT analysis of the company. | | | Assignment Grading Summary (To be filled by the Assessor) OVERALL ASSESSMENT GRADE: | | TUTOR’S COMMENTS ON ASSIGNMENT:
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brand. Some of the various tools used by Nokia include: Public relations and press releases Sponsorships Events marketing High value for money Brand Value: It is the job of estimating the total financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion. Nokia is one of the top 10 brands in the world for past several years here is the brand value of Nokia in past 5 years: Year Position Brand Value
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with the highest standards of business conduct Nokia aims to be among the world’s leading companies in responsible business practices We examine the entire value chain and product lifecycles to ensure that we meet the expectations of responsible business Appropriate business behavior Nokia communicates its corporate responsibility (CR) ambitions through all of its employees‚ with work practices reflective of Nokia’s Code of Conduct Governance Nokia believes that real progress is made only when
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Summary 2. Introduction 3. Internal Analysis of Nokia 3.1 PESTLE Analysis 3.2 Porters Five Forces 4. Analysis of Current Strategies 5. Recommendations 5.1 Ansoff’s Matrix 5.2 Marketing Strategy 5.3 Segmentation‚ Targeting and Positioning Strategies (STP) 5.4 Objectives 5.5 Analysis of Marketing Mix (7Ps) 5.6 References 6. Appendices 6.1 Appendix A 6.2 Appendix B 6.3 Appendix C EXECUTIVE SUMMARY: This report analyses the current situation Nokia is facing within the industry internally and externally
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competenceswere chosen from Nokia: quality‚ price‚ services/functions‚ and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia‚ it is not uncommon in the
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First case: The Nokia case Strategic Management class Group H2 Team 7 Team members (5): (Family name ) (First name ) BALITEAU NATHAN LAHLOU ZAKARIA THOMAS HUESCA CHRISTELLE VANNIER LÉO ZHONG YANNI Q1 : The story of the Nokia company starts at the end of the 18th century near the town of Nokia‚ Finland when mining engineer Fredrik Idestam set his first wood pulp mill and since then the company has change participating in many sectors over the
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Unit 3 Case Study Nokia Analysis Kaplan University School of Business MT460 management Policy and Strategy Professor Bagley February 19‚ 2013 Nokia Analysis Introduction Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology‚ Nokia’s profitability has been on the decline in recent years. A reduction
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Microsoft and Nokia. This ‘transformation’‚ turning Microsoft into a ‘devices and services’ company‚ is key to the company’s continuing survival‚ and would be impossible without Nokia. Here are four reasons why the acquisition had to happen: Microsoft need to keep its momentum Recent industry figures have shown Microsoft’s Windows Phone 8 posting its highest ever market share allowing the mobile OS to leapfrog BlackBerry and become the third-most popular globally. This means that Windows Phone
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