Nokia Case 
First case: The Nokia case
Strategic Management class
Group H2
Team 7
Team members (5):
(Family name )
(First name )
BALITEAU
NATHAN
LAHLOU
ZAKARIA
THOMAS HUESCA CHRISTELLE VANNIER
LÉO
ZHONG
YANNI
Q1 :
The story of the Nokia company starts at the end of the 18th century near the town of
Nokia, Finland when mining engineer Fredrik Idestam set his first wood pulp mill and since then the company has change participating in many sectors over the time such as paper products, rubber boots, industrial electronics, tires, chemicals and most recently Nokia has been known for the wireless communication industry.
Value of Chaine
Primary
activities
Sub-activities
Examples
Inbound logistics Semiconductors and radio chips are created in-house
Operations
Internationalization, own factories in emerging countries
Impact on value advantage Cost advantage
Cost advantage
Differentiation
Outbound logistics Historical implantation of
Nokia’s factories and distributors all over the world which make easier the delivery
Cost advantage
Marketing
Strong advertising campaigns adapted at the region targeted, strong designed Nokia 8110 featured in the movie Matrix
(new form of advertising)
Differentiation
Sales
Agreements with distributors to
Cost advantages
sell Nokia’s devices at a lower price if purchased with a timelimited access of network.
Services
Ringtones, covers, web browsing, possibility to personalise the phone
Differentiation
Activity
Sub-activities
Examples
Support activities Firm infrastructure Mergers and acquisitions
Restructurations of organization
(4 areas, centering on telecom)
Impact on the
Primary activities
All steps
HRM
Olilla “The Nokia Way,” definition of Nokia’s core values, real brand idenity
Operations, Sales
Technology
High investments in R&D, a lot of patents filed, willingness to progress constantly
Sales
Procurement
Internal fabrication
Inbound logistics
The analysis
Strategic Management class
Group H2
Team 7
Team members (5):
(Family name )
(First name )
BALITEAU
NATHAN
LAHLOU
ZAKARIA
THOMAS HUESCA CHRISTELLE VANNIER
LÉO
ZHONG
YANNI
Q1 :
The story of the Nokia company starts at the end of the 18th century near the town of
Nokia, Finland when mining engineer Fredrik Idestam set his first wood pulp mill and since then the company has change participating in many sectors over the time such as paper products, rubber boots, industrial electronics, tires, chemicals and most recently Nokia has been known for the wireless communication industry.
Value of Chaine
Primary
activities
Sub-activities
Examples
Inbound logistics Semiconductors and radio chips are created in-house
Operations
Internationalization, own factories in emerging countries
Impact on value advantage Cost advantage
Cost advantage
Differentiation
Outbound logistics Historical implantation of
Nokia’s factories and distributors all over the world which make easier the delivery
Cost advantage
Marketing
Strong advertising campaigns adapted at the region targeted, strong designed Nokia 8110 featured in the movie Matrix
(new form of advertising)
Differentiation
Sales
Agreements with distributors to
Cost advantages
sell Nokia’s devices at a lower price if purchased with a timelimited access of network.
Services
Ringtones, covers, web browsing, possibility to personalise the phone
Differentiation
Activity
Sub-activities
Examples
Support activities Firm infrastructure Mergers and acquisitions
Restructurations of organization
(4 areas, centering on telecom)
Impact on the
Primary activities
All steps
HRM
Olilla “The Nokia Way,” definition of Nokia’s core values, real brand idenity
Operations, Sales
Technology
High investments in R&D, a lot of patents filed, willingness to progress constantly
Sales
Procurement
Internal fabrication
Inbound logistics
The analysis