marketing mix: product and packaging The role of product in the marketing mix The product itself is the most important feature of the marketing mix. After deciding the market segment for the product‚ the other parts of the marketing mix will be decided. Large companies often have a department to develop new products. Whilst deciding the marketing mix‚ the company will also have to take into account the competitor’s products. Types of product There are several types of products involved in
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Problem Statement Present the cost per pound of the nuts included in the Regular‚ Deluxe‚ and Holiday mixes. Discuss the optimal product mix and the total profit contribution. Give recommendations regarding how the total profit contribution can be increased if additional quantities of nuts can be purchased. Give a recommendation as to whether TJ’s should purchase an additional 1000 pounds of almonds for $1000 from a supplier who overbought. Give recommendations on how profit contribution could
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Product Mix Product mix is a combination of products manufactured or traded by the same business house to reinforce their presence in the market‚ increase market share and increase the turnover for more profitability. Normally the product mix is within the synergy of other products for a medium size organization. However large groups of Industries may have diversified products within core competency. Larsen & Toubro Ltd‚ Godrej‚ Reliance in India are some of the examples. One of the realities
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their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
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Seat No.: ________ Enrolment No.______________ GUJARAT TECHNOLOGICAL UNIVERSITY M.B.A -Ist SEMESTER–EXAMINATION –JUNE- 2012 Subject code: 810001 Subject Name: Accounting for Managers (AFM) Time: 02:30 pm – 05:30 pm Date: 07/06/2012 Total Marks: 70 Instructions: 1. Attempt all questions. 2. Make suitable assumptions wherever necessary. 3. Figures to the right indicate full marks. Q.1 (a) “Financial Statements are the most important part of financial reporting” 07 Discuss the above
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strong consumer preference towards its ‘value-for-money’ products. It was way back in ‘60s and ‘70s‚ where the domestic detergent market had only premium segment‚ with very few players and was dominated by MNCs. It was 1969‚ when Karsanbhai Patel started door-to-door selling of his detergent powder‚ priced at an astonishing Rs. 3 per kg‚ when the available cheapest brand in the market was Rs. 13 per kg. It was really an innovative‚ quality product – with indigenous process‚ packaging and low-profiled
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minds of potential buyers (Kapferer‚ 1992‚ p. 9). This is reflected in the value of brands‚ which are the anchors of company’s value. Products are introduced‚ they live and disappear but brands endure (Kapferer‚ 1992‚ p. 17). The term ``brand’’ holds multiple meanings. According to John Murphy‚ founder of Inter brand (Ingham‚ 2003)‚ a brand is not only an actual product‚ but also the unique property of a specific owner. Brands are increasingly considered to be the primary capital in many businesses
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Nokia decides not to go forward with Sanyo CDMA partnership and plans broad restructuring of its CDMA business June 22‚ 2006 Result of planned restructuring expected to have a positive impact on operating margins Espoo‚ Finland - Nokia announced today that it will not be forming the new CDMA device company with SANYO it preliminarily announced on February 14‚ 2006. Nokia decided not to pursue its earlier plan as it concluded the terms and conditions of the proposed partnership were not
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association. This research focuses on Nokia and aims to find out whether the conclusions of the SOMO report and the publicity that followed afterwards had any harmful effects for the reputation of Nokia among consumers in The Netherlands. The target groups of this research are consumers and potential consumers of Nokia between the age of 18 and 65. Nokia is the largest supplier of a wide range of mobile phones and its goal is to have the best quality products and services in the mobile phone industry
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Product Features and Benefits Lululemon offers a comprehensive line of performance apparel and accessories for women‚ men and female youth. Their apparel assortment includes items such as fitness pants‚ shorts‚ tops and jackets that are designed for healthy lifestyle activities such as yoga‚ running and general fitness. Although Lululemon benefits from the growing number of people that participate in yoga‚ they believe the percentage of their products sold for other activities will continue
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