Product Plan of Nokia, How Nokia Reached the People, How Nokia Selected from Thepeople

Topics: Mobile phone, Marketing, Emerging markets Pages: 3 (871 words) Published: November 25, 2010
Nokia decides not to go forward with Sanyo CDMA partnership and plans broad restructuring of its CDMA business  June 22, 2006 

Result of planned restructuring expected to have a positive impact on operating margins  
Espoo, Finland - Nokia announced today that it will not be forming the new CDMA device company with SANYO it preliminarily announced on February 14, 2006. Nokia decided not to pursue its earlier plan as it concluded the terms and conditions of the proposed partnership were not satisfactory and in the best interests of Nokia's long term success. In addition to an already financially prohibitive CDMA ecosystem in general, recent developments may indicate that the CDMA emerging markets business case is looking more challenging.   

Moving forward, Nokia intends to selectively participate in key CDMA markets, with special focus on North America. Nokia plans to ramp down its own CDMA R&D and manufacturing by April 2007. Nokia is evaluating opportunities to leverage its existing CDMA product development infrastructure and assets in profitable parts of the business.  

"We feel it would not be in our best interests to make an agreement that proved to be less beneficial than originally anticipated," said Kai Öistämö, Executive Vice President, Nokia, Mobile Phones. "After exploring all available opportunities and making every effort to create a sustainable CDMA business, this is our only viable option."  

The company's preliminary estimate for the planned restructuring charge is EUR 150 million in the third quarter 2006. Nokia expects that the result of the planned restructuring of the CDMA business would have a positive impact on Nokia operating margins.  

About Nokia
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Nokia Research Paper
  • Nokia Essay
  • Nokia Essay
  • Nokia Essay
  • Nokia Research Paper
  • Essay about Nokia
  • Nokia Essay
  • NOKIA Essay

Become a StudyMode Member

Sign Up - It's Free