brand. Some of the various tools used by Nokia include: Public relations and press releases Sponsorships Events marketing High value for money Brand Value: It is the job of estimating the total financial value of the brand. The brand valuation is done on yearly basis for all ht global brands that have value greater than $ 1 billion. Nokia is one of the top 10 brands in the world for past several years here is the brand value of Nokia in past 5 years: Year Position Brand Value
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high stakes venture that requires a flawless debut‚ and ongoing improvements. This is because the average global denizen is extremely sensitive to the very product Nokia is trying to develop‚ and in many ways unforgiving of even the smallest glitches. Finally‚ there are doubts that Nokia can even sustain such a massive project. In the world of online mapping Google Map reigns supreme. Google’s position as top topographer may appear to be locked in as websites almost universally use Google’s API for
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EAstern Institute for Integrated Learning in Management Project Report on “Why Nokia Handsets are preferred over other Handsets?” Prepared by: Kaizer KAIZER Team Members: NAME ROLL NO. | 1. Abhijit Sarkar 1 | 2. Arindam Chakrobourty
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COUNTRY REPRESENT •Finnish Company •Nokianvirta river Nokia‚ Finland YEAR OF BIRTH Company started in 1865 as wood pulp mill. After 1963 Nokia started producing radio telephone COMPANY PRODUCT Early products: Wood pulp Rubber Cables and Television Main Product: Mobile Phone‚ Smart Phone‚ Mobile Computers‚ etc. FOUNDER OF THE COMPANY •The company was initially founded by Fredrik Idestam in 1865 •But it was later converted into a share company
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McDonald’s – Business Strategy in India The starting point for McDonald’s India was to change Indian consumers’ perceptions‚ which Associated it with being ’foreign’‚ ’American’‚ ‘not knowing what to expect’ and ’discomfort with the New or different’ McDonald’s wanted to position itself as ’Indian’ and a promoter of ’family values and culture’‚ as well as being ’comfortable and easy’. Simultaneously‚ the brand wanted to communicate that‚ operationally‚ it was committed to maintaining a quality service
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Chapter 15 COMPANY SECURITIES 15.1 DEBENTURES This is a written acknowledgement of a debt owed by a company. Whilst it is possible for some debentures to be unsecured‚ those given to the bank will usually incorporate a fixed and / or a floating charge over the company’s assets. 15.2 FIXED CHARGE This is a charge which immediately encumbers specific assets of the company. Accordingly‚ the chargee’s (bank) consent would be required if the company is to deal with or dispose the assets
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the respondents are between 30-35 age group‚16% of the respondents are between 35-40 age group‚12% of the respondents are below 25 age group and 8% of the respondents are above 40 age group. Nearly 40% of the customers are using nokia mobile phones are within 25-30 years of age 4.1.1 AGE WISE CLASSIFICATION [pic] 4.2 SEX Sex also play a vital role in usage of Mobile phones . satisfaction level varies between both the sex. Table 4.2 shows the sex wise classification
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Microsoft and Nokia. This ‘transformation’‚ turning Microsoft into a ‘devices and services’ company‚ is key to the company’s continuing survival‚ and would be impossible without Nokia. Here are four reasons why the acquisition had to happen: Microsoft need to keep its momentum Recent industry figures have shown Microsoft’s Windows Phone 8 posting its highest ever market share allowing the mobile OS to leapfrog BlackBerry and become the third-most popular globally. This means that Windows Phone
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article “Finland-and-Nokia:Creating-the-World’s-Most-Competitive-Economy” the authors showed how Finland created the diamond of national advantage ensuring the emergence of the Finnish Telecommunications cluster that facilitated Nokia’s innovation and world leadership. The competitive landscape within Finland (non-monopolized telephone network to prevent the Russians from taking over the system)‚ export-centered economy with important links with Russia‚ Sweden‚ Germany and the US and strong network between
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NOKIA CASE STUDY - Irfan Mohammed -@02775411 There was a huge demand for Nokia phones in the year 1996‚ due to these the company could not handled their supply chain due to the rapid growth as they had lot of back orders piling up. During these period to tackle the problems‚ Nokia started a supply chain transformation process in which they created an integrated supply chain which linked suppliers‚ manufacturing plants‚ contract manufacturers‚ sales‚ logistics service providers‚ and the consumer
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