Research on Nokia

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EAstern Institute for Integrated Learning in Management

Project Report on “Why Nokia Handsets are preferred over other Handsets?”

Prepared by: Kaizer

KAIZER Team Members:

NAME ROLL NO.
|
1. Abhijit Sarkar 1| 2. Arindam Chakrobourty 12 | 3. Arindam Dey(xcellent.dey@gmail.com) | 4. Ashutosh Kr. Tiwary 17| 5. Biswajyoti Nath 23| 6. Chandan Dhekial 25| 7. Diganta Deori 31| 8. Hemant Kumar Upadhyaya 35| 9. Mausam Mrinmay Sharma 51| 10.Nashid - Ul – Ameen 57| 11.Shreya Ghosh 98|

Acknowledgement:

It is indeed our great privilege and opportunity to have an outstanding professional as the project guide: Dr.Avijit Brahmachary, who in spite of his busy schedule managed to squeeze some quality time to guide us in our project. we extend our profound gratitude for his guidance, constant encouragement and enthusiasm throughout the project. We would also like to thank the respondents for providing us all the required information which helped us a lot in our project. Finally, we thank Eastern Institute For Integrated Learning in Management for giving us the opportunity to undergo such a project.
Group - Kaizer 2ndsemester, PGPM, Section - H1
Eastern institute for integrated learning in Management, Kolkata

Contents:
1) Title page……………………………………………………………..01 2 ) Acknowledgement…………………………………………………03 3) List of Tables & Figures………………………………………………..04 4 ) Executive Summary
(a)objectives……………………………………………………………05 (b)Results…………………………………………………………………05 (c)Conclusion……………………………………………………………05 (d)Recommendations………………………………………………….06 5) Body
(a)Introduction………………………………………………………….07-08 (b)Methodology…………………………………………………………..09 (c)Results……………………………………………………………… 11-12 (d)Limitations…………………………………………………………… 13. 6) Conclusion and Recommendations………………………………13-14 7) Reference/Bibliography………………………………………………….15 8) Appendix……………………………………………………………………16

Executive Summary:
Objectives: Our objectives behind doing this project was to know, 1. Why customers prefer Nokia over other Brands?
2. The areas in which Nokia performs better?
3. How the Brand Nokia effect the consumers Psychology?
4. Strategies to be adapted by Nokia to be the to keep their market base? 5. To analyze the brand NOKIA acceptability by the customers.

Results: we came to know that people prefer Nokia because of mainly it’s range of products, Availability, durability and user friendliness. It is facing close competition from other players like Motorola, Samsung, LG etc.we also came to know the strategies adapted by Nokia to maintain it’s market position as number one. We also...
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