"Nokia Envisioning A Connected World" Essays and Research Papers

  • Nokia Envisioning A Connected World

    Nokia Case Evaluation Envision is a verb that means to picture or conceive the possibility of the future (Farlex, 2011). Nokia’s driving force is sustaining mobile devices that have finite abilities of enhancing social networks through reliable connection. Nokia globally manufactures mobile devices and network communications within 150 countries. The company’s primary focus is connecting people everywhere. Nokia is a world leader that provides mobile communication, driving internet transformation...

    Bluetooth, GSM services, Mobile phone 788  Words | 3  Pages

  • Nokia

    Brief discription Nokia is a Finnish multinational communications and information technology corporation with headquarters in Keilaniermi, Espoo, Finland. Its principal products are mobile telephones and portable IT devices. It also offers internet services including applications, games, music, media, and messaging, and free-of-charge digital map information and navigation services. Nokia has a joint venture with Siemens, Nokia Siemens Networks, which provide telecommunications network...

    Bluetooth, GSM, GSM services 826  Words | 12  Pages

  • Nokia

    offerings NOKIA Nokia, originally a Finnish forestry products company formed is 1865, is now the world's top seller of mobile phones. Over the years, Nokia has made everything from toilet paper to television sets and tires. But in 1992, incoming CEO Jorma Ollila focused all of the company's resources on telecommunications. Nokia's first digital phones appeared on the market in 1993. At the time, Nokia expected to sell only about 400,000 units. Instead, it sold 20 million. By 1998, Nokia was selling...

    Cellular network, Mobile network operator, Mobile phone 800  Words | 3  Pages

  • Nokia

     Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later, Nokia's handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia's rise, and subsequent fall. 1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland. 1871: The Nokia name is born, inspired by the Nokianvirta river on the banks of which Idestam opens a second...

    Cellular network, GSM, IPhone 825  Words | 3  Pages

  • NOKIA

    Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level, Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan, “ Connecting People ”, by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs, strong customer recognition and upholding...

    Mobile network operator, Mobile phone, Nokia 1507  Words | 5  Pages

  • Nokia

    1. Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain. Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies...

    IPhone, Mobile phone, Motorola 1141  Words | 3  Pages

  • Nokia

    Nokia Corporation[3] (Finnish: Nokia Oyj, Swedish: Nokia Abp; Finnish pronunciation: [ˈnokiɑ], English /ˈnɒkiə/) (OMX: NOK1V, NYSE: NOK) is aFinnish multinational communications and information technology corporation headquartered in Keilaniemi, Espoo, Finland.[4] Its principal products are mobile telephones and portable IT devices. It also offers Internet services including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services through...

    Fredrik Idestam, Mobile phone, Nokia 1036  Words | 4  Pages

  • Mission Statement Of Nokia

    Ms. Qanita Submitted By: Rabia Siddiqui Date: 23rd Mar 2015 Mission Statement of Nokia: Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows; “Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected.” Operations Management Mission of Nokia:   Nokia Goals and objectives in the market are as follows: To build great mobile products. To help people...

    Espoo, Inventory, Management 629  Words | 4  Pages

  • Nokia Strategic Management

    Management Nokia Description of Company Nokia envisions a world where connecting people to what matters empowers them the most of every moment Nokia's CEO Olli-Pekka Kallasvuo Generation of Nokia NOKIA’S FIRST CENTURY: 1865-1967 • The first Nokia century began with Fredrik Idestam's paper mill on the banks of the Nokianvirta river. Between 1865 and 1967, the company would become a major industrial force; but it took a merger with a cable company and a rubber firm to set the new Nokia Corporation...

    GSM, Management, Mobile phone 774  Words | 4  Pages

  • Nokia Case Study

    Study Assignment in MKTG 311 Case Study Assignment in MKTG 311 Fredrik Idestam founded Nokia in 1865 on the southern side of Finland. The company began as a wood pulp mill on the banks of the Tammerkoski rapids. Later Idestam founded another mill on the Nokianvirta River (Nokia, 2007). In 1871 he named the company Nokia Ab. In 1982, Nokia designed its first digital telephone switch system, the Nokia DX200, and launches it into operation. From 1984 to 1991 Nokia's evolution in the mobile communication...

    Market segmentation, Marketing, Mobile phone 1454  Words | 5  Pages

  • Nokia

    Distribution channel in India Nokia owns the distribution centers in west and south India but, it distributes in northern and eastern part of India through HCL infosystems. HCL and Nokia have had a long partnership since past 10 years. HCL has centers in more than 180 cities. The stocks for distribution by HCL are transported from Gurgaon to a small center in Parvanu, Himachal Pradesh which is owned by HCL. HCL receives orders from various distributors in the region. After taking these orders...

    GSM, Marketing, Mobile network operator 610  Words | 3  Pages

  • Nokia Case Analysis

    Our challenge is to achieve this in an increasingly dynamic and competitive environment” Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create, build, and encourage people from all countries to communicate with each other in order to create a world where everybody is connected.  Nokia rivals have moved to smart phones and androids while Nokia has only just recently released their first smart phones leaving them trailing their rivals...

    Ericsson, IPhone, Mobile phone 791  Words | 5  Pages

  • NOKIA

    MANAGEMENT THEORY AND PRACTISE CASE STUDY ANALYSIS OF “WHERE NOKIA WENT WRONG” by JAMES SUROWIECKI SUMMARY NOKIA - The Decline of a Global Brand The decline of a global brand-NOKIA happened on a Tuesday, the day in which Nokia sold its handset company to Microsoft. Nokia was once the world's biggest cell phone most valuable handset, who introduced the first mass-market mobile handset. one of them gave more emphasis on the hardware than the software when compared...

    Computer software, Maemo, Microsoft 648  Words | 3  Pages

  • Nokia Connecting People: Connecting Advantage

    Nokia Connecting People COMPETITIVE ADVANTAGE Nokia competitors are primarily in the Wireless Telecommunications Equipment Manufacturing industry. Nokia also competes in the Wired Telecommunications Equipment Manufacturing, Billing & Service Provisioning Software, and Customer Relationship Management, Marketing & Sales Software sectors. Nokia competitors include: Samsung Electronics, Apple inc., Stephen Elop said Nokia is surrounded by a 'fire of competition', according to a company memo:...

    Google, Maemo, Mobile phone 2532  Words | 7  Pages

  • Nokia Marketing Strategy

    So Nokia has already been through one (successful) change programme, turning itself from an unfocused conglomerate into a focused mobile phone producer. Can it change again? - Global market leader in mobile phones - but not smart phones - Still profitable, but revenues under pressure - September 2010: Appointed new CEO - Stephen Elop - to drive strategic change - February 2011 - Elop issued the famous “burning platform” memo bluntly explaining the serious strategic challenges facing Nokia -...

    GSM, Mobile network operator, Mobile phone 1750  Words | 6  Pages

  • ’Towards a Connected World’ – the Socio-Economic Impact of the Internet

    ’Towards a connected world’ – the socio-economic impact of the Internet Building Internet infrastructure and access creates new jobs, higher revenues and better social conditions, according to a recent study by the Boston Consulting Group. Background: The ICT industry has established itself as a major driver of economic growth and an enabler for the development of other critical industry sectors. The next big impact is expected to come from Internet and data services. To assess this future impact...

    Economic development, Economics, Health care 652  Words | 3  Pages

  • Collaboration Leads to Peace and Security in a Globally Connected World

    Collaboration Leads to Peace and Security in a Globally Connected World There has been a great deal of debate recently about the collaboration. This article is a response to the arguments put forward by Friedman (2005) from “The Dell Theory of Conflict Prevention”, and Appiah (2006) from “Cosmopolitanism”. Collaboration between countries can lead to peace and security in a globally connected world because collaboration can make the whole world share technologies and ideas, can capital and labor...

    Developed country, Developing country, Economics 859  Words | 3  Pages

  • NOKIA ENTREPRENEURSHIP

    COUNTRY REPRESENT •Finnish Company •Nokianvirta river Nokia, Finland YEAR OF BIRTH  Company started in 1865 as wood pulp mill.  After 1963 Nokia started producing radio telephone COMPANY PRODUCT   Early products: Wood pulp Rubber Cables and Television Main Product: Mobile Phone, Smart Phone, Mobile Computers, etc. FOUNDER OF THE COMPANY •The company was initially founded by Fredrik Idestam in 1865 •But it was later converted into a share company...

    Cellular network, Fredrik Idestam, GSM 294  Words | 4  Pages

  • The History of Nokia

    | History 1865 to 1967 | | | Fredrik Idestam, co-founder of Nokia. | | Statesman Leo Mechelin, co-founder of Nokia. | The predecessors of the modern Nokia were the Nokia Company (Nokia Aktiebolag), Finnish Rubber Works Ltd (Suomen Gummitehdas Oy) and Finnish Cable Works Ltd (Suomen Kaapelitehdas Oy).[13] Nokia's history started in 1865 when mining engineer Fredrik Idestam established a groundwood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern...

    Bluetooth, GSM, GSM services 2446  Words | 7  Pages

  • Nokia India

    Marketing Economics- Nokia India Case Table of Content Place the mobile- and smartphones on the PLC curve for the Indian market and assess the attractivity of the market. (10 %) The Indian mobile and smartphone industry is one of the fastest growing markets in the world.1 The market for mobile handsets, which include feature-phones and smartphones, are expected to grow at a CAGR (compounded annual growth rate) of 15.8% over the years from 2010-14. The establishment...

    Ericsson, IPhone, Marketing 2021  Words | 7  Pages

  • Nokia Cultures

    Nokia Cultural Changes Brenda Boakye Westwood College May 13, 2013 Nokia began 150 years ago in Finland. Before they for were known as a telecommunications company, they were known for a lot more. Nokia was founded by Fredrick Idestam and began as a paper mill. Nokianvirtra River was the location of the second paper mill plant which opened in 1871 and later the name of the company. Nokia has made everything from galoshes to tires. In 1898 Eduardo Polon founder...

    IPhone, Mobile network operator, Mobile phone 1697  Words | 5  Pages

  • Vrio Nokia

    competenceswere chosen from Nokia: quality, price, services/functions, and brand image. 5.1 Quality The high quality of Nokia’s products and services enables the company to takeadvantage of environmental opportunities or neutralize environmental threats. Theseresources add value to Nokia’s customers and leads to customer satisfaction and loyalty.This strength is developed by Nokia’s well controlled value chain. Even though quality isa valuable resource for Nokia, it is not uncommon in the...

    Brand, Brand equity, Brand management 723  Words | 3  Pages

  • Nokia Case

    cellphone meant Nokia and Nokia defined the cellphone. While still dominating the global cell phone market with close to a 40 percent share, the multinational communications company’s profits has observed considerable decline. On the other hand, the opportunities of emerging nations as sustainably loyal customers should not be undermined. By using a simple, age-old strategy of selling basic products at low prices, it has been able to capture developing countries and become the market leader. Nokia is now...

    Market power, Marketing, Mobile phone 1512  Words | 5  Pages

  • Nokia Mission Statement

    4&5 Nokia’s mission/vision statement analysis Page 6 Appendix Page 7 Nokia Mission/Vision Statement Page 8 References Mission Statement As a formal written document intended to capture an organization’s unique and enduring purpose, practices...

    Management, Mission statement, Organization 1609  Words | 7  Pages

  • Nokia Case Study: Using Big Data to Bridge the Virtual and Physical Worlds

    CASE STUDY Nokia: Using Big Data to Bridge the Virtual & Physical Worlds Company Overview Nokia has been in business for more than 150 years, starting with the production of paper in the 1800s and evolving into a leader in mobile and location services that connects more than 1.3 billion people today. Nokia has always transformed resources into useful products – from rubber and paper, to electronics and mobile devices – and today’s resource is data. Nokia’s goal is to bring the world to the third...

    Business intelligence, Data management, Data mining 1403  Words | 5  Pages

  • Project on Nokia

    Project Report on Nokia Preface In this era, where the technology is growing in a very faster speed and every positive change is bringing new and enhanced features with them, the cellular phones are at the very hot issue in this growing technology. The technologies in these cellular/mobile phones are enhancing and developing day by day, including new features of entertainment, and multiple options like imaging facilities, movie/animation features, sound technologies etc. When the technology...

    Cellular network, GSM, GSM services 577  Words | 3  Pages

  • Nokia Swot

    Nokia SWOT analysis Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry’s strongest and broadest IPR portfolios with over 10,000 patents * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment * Strong finances ...

    Apple Inc., IPhone, Jorma Ollila 778  Words | 4  Pages

  • change of NOKIA

    Changes Wide Such as changes in the above, one of the organizations that do the above changes are Nokia Corporation. When Eloc entering Nokia in 2010, he has made changes in the Nokia.strategic. In June 30, 2012 the Nokia Leadership Team was changes. 1.2 Introduction of Nokia Corporation Nokia Corporation is the largest telecommunications equipment manufacturer in the world and is the largest company in Finland. The center is located on Airport officials Espoo, Finland...

    Bluetooth, GSM services, Mobile phone 1932  Words | 7  Pages

  • Nokia analysis

    Nokia I have been given the opportunity to work with Nokia and perform a SWOT analysis according to the information given and information collected by myself. If we start off by making an internal marketing audit of Nokia, we could start by looking at the 4 P’s. The 4 P’s is the four most important components of the product strategy. This is where the company can differentiate and gain ground on their product in comparison to their competitors. Product Nokia’s has a lot of different products...

    IPhone, Maemo, Marketing 1063  Words | 4  Pages

  • emerging nokia

     1. What strategy would you recommend for Nokia going forward? Please develop a complete strategy that addresses the following issues: Choice of scope: does it make sense for Nokia to be in both emerging and developed markets, or should they choose not to play in certain markets? How integrated should it be into manufacturing, services (apps), software development, sales, etc? Answer1: Choice of scope: With dwindling sales in developed countries like USA, UK, Germany, Russia and Italy...

    Country classifications, Developed country, Emerging markets 1419  Words | 5  Pages

  • Nokia

    Introduction ABC is the market leader in business-to-business (B2B) express delivery services. It operates in over 200 countries. It employs 10,000 people in the UK. ABC Express UK delivers over 3.5 million items a week. ABC keeps the same image across the world. The strap line ‘Sure we can’ is used on all its vehicles and material. ABC’s values underpin the way it is run. They focus on customer satisfaction, challenge, supporting staff, teamwork and profit. Mission, aims and objectives Organization-wide...

    Customer service, Game theory, Management 934  Words | 5  Pages

  • Nokia Performance

    of the reasons Nokia has fallen so fast is that it has a simple branding problem: Nokia isn’t a distinctive brand. It is a brand with positive associations and high awareness, but it isn’t unique. For many years, Nokia seemed to successfully do what marketing experts say you can’t do: serve all segments in a market. Nokia sold very high-end, technologically advanced phones and simple, inexpensive phones, all under the Nokia brand. The branding structure was very simple: the Nokia brand with a product...

    Advertising, Brand, Brand management 1634  Words | 5  Pages

  • swot of Nokia

    Introduction Nokia was founded in 1865, is headquartered in Finland, mainly engaged in the production of mobile communication products multinational, is the world's third largest mobile phone manufacturer. February 2011, Nokia and Microsoft entered into a strategic alliance and the depth of cooperation. Over the past few years, Nokia shares have gradually from London, Frankfurt, Paris and Stockholm stock market delisting. February 9, 2012, due to poor management, Nokia announced layoffs in three...

    GSM, IPhone, Mobile phone 1072  Words | 4  Pages

  • Nokia and Finland

    Case study: Finland and Nokia 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990’s? Finland was considered a sleepy country even after their independence from Sweden, depending its economy mainly on the Soviet Union by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average, following the models of its Nordic neighbors to invest highly in social welfare and...

    Bluetooth, Communication, Cordless telephone 999  Words | 3  Pages

  • Nokia Analysis

    Unit 3 Case Study Nokia Analysis Kaplan University School of Business MT460 management Policy and Strategy Professor Bagley February 19, 2013 Nokia Analysis Introduction Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years...

    GSM, GSM services, Microsoft Windows 921  Words | 4  Pages

  • Nokia Strategy

    Nokia Smartphone Strategy Nokia is a world renowned telecommunications corporation that connects over 1.3 billion people. Nokia’s mission is simple: Connecting People. Their goal is to build great mobile products that enable billions of people worldwide to enjoy more of what life has to offer. The company started out producing wood pulp and paper, the most influential communication technology in history, in Finland in 1865. By the 1960’s Nokia is a booming business with large production of rubber...

    Bluetooth, Cellular network, Maemo 1130  Words | 3  Pages

  • Nokia Challenges

    high stakes venture that requires a flawless debut, and ongoing improvements. This is because the average global denizen is extremely sensitive to the very product Nokia is trying to develop, and in many ways unforgiving of even the smallest glitches. Finally, there are doubts that Nokia can even sustain such a massive project. In the world of online mapping Google Map reigns supreme. Google’s position as top topographer may appear to be locked in as websites almost universally use Google’s API for...

    First-move advantage in chess, First-mover advantage, Google 731  Words | 3  Pages

  • acquisition of Nokia

    1. Motives why Microsoft acquires Nokia. Economic motive Window Phone is gaining a growth in market share. Microsoft is the Window Phone operating system provider in the market which licenses it to Window Phone hardware maker like Samsung, HTC and Huawei. By acquisition of Nokia by Microsoft, vertical integration between software and hardware companies will take place to assure of dependable source of supply of each other. Microsoft which owns Window Phone operating system would need a hardware...

    Android, IPhone, Mobile phone 1929  Words | 6  Pages

  • Nokia Product Categories

    MARKETING MANAGEMENT November 2007 Nokia cell phones have been arranged into four different categories, according to use, price, need etc. The four categories are Multimedia, Business, Lifestyle and Connect and each category contains several different phone models. Here for this exercise, I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia's different mobile phone business units? The business units...

    Consumer, Consumer protection, Marketing 2272  Words | 6  Pages

  • Into the World

    between worlds can be difficult as we are challenged by a changing understanding of who we are and where we belong. Discuss this quote with reference to two prescribed poems and at least ONE related text of your own choosing Individuals transitioning between worlds may experience difficulties as they are challenged by a developing understanding of who they are and where they belong. The ability to transition is dependent on the individual’s openness to new experiences offered by the new world, and...

    Africa, Asia, Earth 1278  Words | 4  Pages

  • Marketing Project on Nokia

    Introduction: Nokia is a world leader in mobile phone industry, but its market share has recently been diminished by tough competition in the smart phone market. It targeted rural markets with mobile phones that are affordable and, the mobile phones were not only for the communication but also for varied purposes like torch light, radio etc. Farmers use it during nights as a torch light. Nokia was able to fully penetrate and conquer the still untapped rural mobile phone market. Nokia plans to conquer...

    Cellular network, GSM, GSM services 917  Words | 3  Pages

  • Nokia Mobile Phones

    NOKIA MOBILE PHONES STREAMLINGING LOGISTICAL TO CREATE VALUES Nokia was founded in 1865 in Nokia Finland as a timber and paper company. One could say Nokia from the beginning was a communication company. On the turn of the century the company started producing rubber. It was not until the 1960s when Nokia started the electronic venture. It was only in 1987 that with their major acquisition they brought the venture into reality and entered the electronic competition. With a rapid growth Nokia...

    Base station, Cellular network, Jorma Ollila 819  Words | 3  Pages

  • youth envisioning a peaceful world

    Youth Envisioning a Peaceful World Goi Peace Foundation – UNESCO International Essay Contest for Young People Award Winning Essays 2000 – 2010 YOUTH ENVISIONING A PEACEFUL WORLD Goi Peace Foundation – UNESCO International Essay Contest for Young People Award Winning Essays 2000 – 2010 About the Goi Peace Foundation – UNESCO International Essay Contest for Young People The International Essay Contest for Young People is one of the peace education programs organized by the Goi Peace Foundation...

    2000, Elaine Benes, Jerry Seinfeld 2357  Words | 10  Pages

  • Nokia Brand Audit

    Nokia Brand Audit Brand inventory Nokia Mobile Phones is Synonymous to Brilliance and Efficiency. If there is a brand that should be really credited for its breakthrough technology and major contribution to the advancement in the mobile phones industry then it is certainly the Finnish brand Nokia. Nokia brand history dividing into four parts which is: Nokia First Century, The move to mobile, Mobile revolution, Nokia now Nokia First Century (1865-1967) The first Nokia century began with...

    Cellular network, GSM, Mobile phone 1929  Words | 7  Pages

  • Nokia Market Analysis

    com/telecommunication-companies-swot-analysis/9-nokia-swot-analysis.html http://www.allbusiness.com/human-resources/employee-development/597569-1.html http://www.scribd.com/doc/23549554/Nokia-Strategic-Management http://www.scribd.com/doc/29509314/Nokia-Assignment http://www.scribd.com/doc/46803480/NOKIA-Presentation http://www.scribd.com/doc/46607834/Nokia-Ppt-Marketing http://www.scribd.com/doc/38618221/Nokia-STP-Strategy http://www.slideshare.net/merragun/nokia-strategy-presentation http://www.slideshare.net/merragun/nokia-strategy-3763661...

    Ericsson, GSM, Mobile network operator 1675  Words | 5  Pages

  • Reasons Nokia Success

    electronics like Samsung, LG, Sony-Ericsson and Motorola, Nokia really rules the mobile phone market all over the world with nearly 40% of the market share with no close competitors. Nokia is certainly the king when it comes to brand value, service and experience. The Finnish mobile giant is clearly No. 1 choice in South East Asia including India and China. How they could reach the top position? Let’s find out. 1. Call Quality Nokia is known for its circuitry to handle the RF Reception and...

    Battery, GSM, IPhone 1006  Words | 3  Pages

  • nokia

    In 2007, Nokia combined its telecoms infrastructure operations with those of Siemens to form a joint venture named Nokia Siemens Networks. NSN has become a leading global provider of telecommunications infrastructure, with a focus on offering innovative mobile broadband technology and services. In 2011, Nokia joined forces with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the Windows Phone operating system for smart devices and through their strategic...

    GSM, Mobile phone, Nokia 649  Words | 2  Pages

  • Supply Chain Analysis Nokia

    to real world business. The result of this assignment will be shown in the process map for proving that supply chains are not only concerned in one organization, but it was also liked to external organizations. Introduction Nokia is a firm company in mobile phone industry with long history. As a leader in mobile phone industry, Nokia have to face with changing of business world all the time (Nokia1, 2012). However, in globalized circumstances, Nokia is challenged...

    Mobile network operator, Mobile phone, Nokia 1796  Words | 6  Pages

  • Nokia- Swot Analysis

    NOKIA: Change in Market Strategy ABOUT THE COMPANY: In 1865, Fredrik Idestam, a mining engineer, founded a paper manufacturing company and called it Nokia. Finnish rubber Works became a part of the Nokia Company in 1920 and in 1922, Finnish cable Works joined them. All the three companies were merged to form Nokia group in 1967. But Nokia didn’t stopper here, they foray into new ventures like in power and electronic business in late 1970s. By 1987, consumer electronics became Nokia major business...

    GSM, Marketing, Mobile network operator 1317  Words | 4  Pages

  • Case Study NOKIA

    Nokia under Kairamo 1977-1988: Era of Growth Transformation from a paper and rubber concern to a major global electronics and telecom concern – RESTRUCTURING THE COMPANYS ORGANIZATION 1989 Nokia was influential in establishing the second generation network (2G) – allowed phones to work throughout Europe – INNOVATION / DIFFERENTIATION Nokias mergers and acquisitions activities – boosted revenues + adding valuable patents , investments in R+D DIFFERENTIATION Nokia under Vuorilehto: Challenging Times...

    IPhone, Joint venture, Mobile phone 925  Words | 3  Pages

  • Nokia case study

    I. Overview Nokia is a Finnish communications and information technologymultinational corporation that is headquartered in Espoo, Finland. Its Nokia Solutions and Networks company provides telecommunications network equipment and services, while Internet services, including applications, games, music, media and messaging, and free-of-charge digital map information and navigation services, are delivered through its wholly owned subsidiary Navteq Nokia is the leading brand name in...

    Bluetooth, Cordless telephone, Fredrik Idestam 590  Words | 3  Pages

  • Analysis of Nokia in Internatioal Business

    (1985)’s generic strategy, the four types of generic strategies are cost leadership, differentiation, cost reduction focus and niche. The strategy of Nokia is not a mere cost leadership as the company aims to create ‘winning devices’, developing advanced technology and promoting ‘brand and design’ (www.nokia.com [online]). This can be interpreted that Nokia is trying to offer product differentiation on basis of the advantages in cost reduction. The company locates their manufacturing operations depended...

    Ericsson, Market, Mobile phone 1284  Words | 4  Pages

  • Porters five forces on Nokia

    especially in this market. Nokia has created an established brand name for them internationally and this makes it hard for new entrants to compete. 5. Big firms may retaliate and try to prevent companies from entering the market by giving out special deals or lowering price to the point where it is not viable for new entrants to compete. 6. Patents also limit innovation and this will potentially deter new entrants. 7. Due to the size of the big firms such as Nokia, they will have an advantage...

    IPhone, Marketing, Mobile network operator 1545  Words | 5  Pages

  • Nokia Case Study

    Bethany Geating Marketing Strategy Dr. J Sinha October 2010 (1) Nokia’s present problems. Nokia has been slow in accessing the changing features customers want in their cell phone products. They were the last smart phone provider to offer consumers a touch screen version of their product. With the popularity associated with such an attribute, Nokia should have had the option available years ago as not to lose potential customers to another carrier. They are also just updating their version...

    IPhone, Marketing, Mobile phone 1576  Words | 6  Pages

  • Samsung Vs Nokia

    SAMSUNG VS NOKIA Contents : Samsung Nokia Samsung Vs Nokia Quality Strategy Conclusion SAMSUNG Samsung History : Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and ship building industries in the mid-1970s, these areas would drive its subsequent growth...

    Cellular network, GSM, Mobile broadband 1693  Words | 6  Pages

  • Operations Management of Nokia

    Head office in Finland; R&D, production, sales, marketing activities around the world 3 553 emplo ees Strong R&D presence in 6 countries,37 0 0 emplo ees in R&D (approximatel 30% of workforce, including Nokia Siemens Networks) Sales in over 60 countries Mobile Solutions ‡ Responsible for developing and managing our portfolio of smart phones and mobile computers. The team is also busy developing a world-class suite of internet services under the Ovi brand, with a strong focus on maps...

    Inventory, Logistics, Management 1593  Words | 7  Pages

  • Nokia Case Analysis

    Nokia - The SWOT Analysis Strengths: Nokia is known to have the "largest network of distribution and selling” compared to the other mobile phone brands in the market. It is possible to say that this enlarges Nokia’s market share, makes Nokia products “easily available for the target costumers” and creates high brand awareness. Nokia’s attributes such as having a “user-friendly” system, and its accustomed usage are shown as to be the main reasons for the consumers to prefer Nokia. In addition...

    BlackBerry, IPhone, Marketing 1217  Words | 4  Pages

  • Marketing Strategy for Nokia

    Marketing Strategy for Nokia (a) Target customers and Products: The product I want to discuss this week is the phone of Nokia. Nokia is a mobile communication products multinational company, headquartered in Finland. Nokia occupied the world first of share of cell phone sales position by several years. There are 12 different series of phones are designed and produced by Nokia. Each series are for different targeted customers. For example, 3-series phone is more suited for young people....

    Cellular network, IPhone, Marketing 935  Words | 3  Pages

  • Nokia

    the application of the various strategic analysis models. He has provided tremendous help to me in the course of the research and writing this paper. Project Outline Brief of Company Nokia Corporation is a Finnish multinational corporation headquartered in Finland. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. With over 132,000 employees in 120 countries and global annual revenue of over €42 billion and operating...

    Marketing, Mobile phone, Nokia 4567  Words | 17  Pages

  • Nokia

    when they become pregnant and there is no freedom of association. This research focuses on Nokia and aims to find out whether the conclusions of the SOMO report and the publicity that followed afterwards had any harmful effects for the reputation of Nokia among consumers in The Netherlands. The target groups of this research are consumers and potential consumers of Nokia between the age of 18 and 65. Nokia is the largest supplier of a wide range of mobile phones and its goal is to have the best quality...

    Corporate social responsibility, Labour relations, Mobile network operator 24438  Words | 65  Pages

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