Nokia Customers

Topics: Nokia, Mobile phone, Household income in the United States Pages: 13 (1696 words) Published: February 19, 2011
4.1 AGE
Satisfaction of each customer changes according to the age . Age is the very important factor .Table 4.1 shows the age wise classification of respondents.

TABLE 4.1 (Age wise classification) | AGE INTERVAL | NO.OF RESPONDENT | PERCENTAGE | | Below 25 | 6 | 12 | | 25-30 | 20 | 40 | | 30-35 | 12 | 24 | | 35-40 | 8 | 16 | | Above 40 | 4 | 8 | | Total | 50 | 100 |

Table 4.1 reveals that 40% of the respondents are from the age group between 25 -30 .24% of the respondents are between 30-35 age group,16% of the respondents are between 35-40 age group,12% of the respondents are below 25 age group and 8% of the respondents are above 40 age group.

Nearly 40% of the customers are using nokia mobile phones are within 25-30 years of age

4.1.1 AGE WISE CLASSIFICATION

[pic]

4.2 SEX
Sex also play a vital role in usage of Mobile phones . satisfaction level varies between both the sex. Table 4.2 shows the sex wise classification of respondents

Table 4.2 (sex wise classification)

| SEX | NO. OF RESPONDENTS |PERCENTAGE | | MALE | 30 | 60 | | FEMALE | 20 | 40 | | TOTAL | 50 | 100 |

From the table it’s inferred that 60% of male are using nokia mobile phones and 40% are female. Business people, employee,rural people ,youth generally use mobile phone. This reveals the fact that rural men are highly using nokia mobile phone in madurai city.

4.2.1 SEX WISE CLASSIFICATION

[pic]

4.3 EDUCATION

Education also has an important role in operating mobile phones. In todays world both literates and illiterates are using mobile phones. Therefore attempt is made to know education wise classification of the respondents.

Table 4.3 (Education wise classification)

|LEVEL OF STUDIES | NO. OF RESPONDENT | PERCENTAGE | | S.S.L.C | 16 | 32 | | H.S.C | 12 | 24 | | U.G | 8 | 16 | | P.G | 4 | 8 | | OTHERS...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Nokia Product Categories Essay
  • Nokia analysis Essay
  • Essay about Marketing Strategy for Nokia India
  • Nokia, Amazon.Com External Analysis Porter 5 Forces Essay
  • Essay about Impact of Marketing Mix on Brand Reputation of Nokia and Samsung
  • Nokia Essay
  • Nokia Research Paper
  • Nokia Essay

Become a StudyMode Member

Sign Up - It's Free