Case study 2 - NETFLIX 16 NOVA SOUTHEASTERN UNIVERSITY H. WAYNE HUIZENGA SCHOOL OF BUSINESS & ENTREPRENEURSHIP MGT-5090 ENTREPRENEURIAL AND STRATEGIC THINKING ASSIGNMENT FOR: MGT-5090 Entrepreneurial and Strategic Thinking SUBMITTED TO: Dr. Joel E. Rodgers SUBMITTED BY: Frank Russell (Russ) Cook DATE OF SUBMISSION: October 31‚ 2014 TITLE OF ASSIGNMENT: Case Study 2 - Netflix CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its
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Introduction In the recent years‚ Netflix has become a powerhouse in the online DVD rental and online streaming industry. They provide fast delivery of their DVDs and have thousands titles readily available to stream instantly. Being the first in both industries to grant access to the monthly subscription business model‚ they have been able to stay ahead of the competition and seek complete dominance over the competitors. But as with all companies they are currently facing a dilemma‚ which might
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1. A key business goal was to reduce the cost of building the DVD library. One tactic used to achieve this goal was to stimulate demand on older and lesser-know movie titles. Shifting demand away from higher cost new releases drove down the average price of acquiring DVDs and improved asset utilization. This produced increased margins and profitability. To balance demand Netflix developed a proprietary recommendation system. The system enabled the transition from a manual one-size fits
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…………………………………………………………………… 10 Exhibit 3 – Key Success Factors ……………………………………………………………... 11 Exhibit 4 – Financial Data ……………………………………………………………………. 12 Exhibit 5 – SWOT Analysis ………………………………………………………………….. 14 Sources ………………………………………………………………………………………… 15 Executive Summary This report analyzes the strategic and financial performance of Netflix in the movie and video stores industry. Through an examination of the video retailing industry’s five forces model‚ driving forces‚ key success factors‚ financial
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NETFLIX CASE STUDY Does Netflix have deep enough pockets to outbid its rivals for broad access to the studios’ TV and movie content? Can it convince the studios that it is not a direct competitor? Netflix has managed to evolve with the ever changing technology industry in such a way that their ability to keep up with the changes in the market‚ gives Netflix the competitive advantage to stay ahead of the competition such as Walmart and Amazon.com. Today’s market is moved by technology where
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Competition in the Movie Rental Industry [pic] This paper will analyze Arthur Thompson’s case study titled “Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership.” I will address trends affecting the movie rental industry‚ analyze the competitive industry environment‚ and discuss the use of both the SWOT and balanced scorecard to assess Netflix’s overall strategy. Trends Affecting The Movie Rental Industry I chose the following areas
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| Netflix | Heather Murdock‚ Brian Wynn‚ Joseph Casey‚ Samuel Faulkner‚ Allen Porter‚ Josh Blum | | The University of Memphis | 4/13/2013 | | “Netflix‚ Inc. is the world’s leading Internet television network with more than 33 million members in over 40 countries enjoying more than one billion hours of TV shows and movies per month‚ including original series. For one low monthly price‚ our members can watch as much as they want‚ anytime‚ anywhere‚ on nearly any Internet-connected
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Netflix Business Plan Company Overview Founded in 1997‚ Netflix is the world’s leading Internet subscription service for enjoying movies and TV shows. Globally‚ the company has over 23 million streaming members. Netflix is in the Video Entertainment Industry. Some of the many streaming devices include: the Xbox 360‚ Wii‚ PS3‚ iPad‚ and iPod‚ to name a few. In all‚ there are more than 700 devices that are available for streaming from Netflix. Corporate Headquarters is located on
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almost destroyed the company Netflix suffered a blow when in September of 2011 they tried to divide their business into two divisions. They created one division for DVD’s‚ Qwikster‚ and another for streaming videos. Along with this split in the company there would also be an increase in monthly fees. Once the plan was announced Netflix lost over 805‚000 subscribers and the stock dropped by more than 50%. Hastings‚ the founder and chief executive officer of Netflix‚ believed that DVD rentals will
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Strategic Report for Netflix‚ Inc. Hillary Carroll Alex Menenberg Ian Kwok April 20‚ 2009 Netflix‚ Inc. Table of Contents Executive Summary..........................................................................................................................3 History .............................................................................................................................................5 Business Model ............................................................
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