Preview

Netflix Business Plan

Powerful Essays
Open Document
Open Document
3284 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Netflix Business Plan
Netflix
Business Plan

Company Overview

Founded in 1997, Netflix is the world’s leading Internet subscription service for enjoying movies and TV shows. Globally, the company has over 23 million streaming members. Netflix is in the Video Entertainment Industry. Some of the many streaming devices include: the Xbox 360, Wii, PS3, iPad, and iPod, to name a few. In all, there are more than 700 devices that are available for streaming from Netflix. Corporate Headquarters is located on 100 Winchester Circle, Los Gatos, CA 95032. The company has over 900 employees at the corporate headquarters. Netflix, Inc. trades under the NFLX symbol on the Nasdaq stock exchange.
Netflix’s vision for the future is to become the best global entertainment distribution service, license entertainment content around the world, create markets that are accessible to film makers, and help content creators around the world to find a global audience.

Management Team

Netflix senior management team includes eight key players. Reed Hastings the Co-Founder and CEO, Neil Hunt the Chief Product Officer, David Hyman the General Counsel, Jessie Becker the Interim Chief Marketing Officer, Patty McCord the Chief Talent Officer, Ted Sarandos the Chief Content Officer, David Wells the Chief Financial Officer, and Jonathan Friedland the Chief Communications Officer. Most of Netflix’s management team share many roles. Reed Hastings, along with being the CEO of the company, he is also a member of the board of directors of Microsoft and of Facebook. Reed is also an active educational philanthropist and served as President of the California State Board of Education from 2000 to 2004. He received a BA from Bowdoin College in 1983 and an MSCS in Artificial Intelligence from Stanford University in 1988. Neil Hunt leads the product team, which designs, builds, and optimizes the Netflix experience. Neil holds a Doctorate in Computer Science from the University of Aberdeen,

You May Also Find These Documents Helpful

  • Good Essays

    Netflix was founded in 2007. The company was created by Reed Hastings. Netflix was a DVD rental delivery company. Netflix utilized the USPS to deliver videos to customers. When created it was the first company of its kind that provided that kind of service.…

    • 717 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    2010-2012 Netflix Financials

    • 2408 Words
    • 10 Pages

    Netflix has quickly become a household name by saturating the market with a new age way to rent movies. Established in 1998, Netflix geared its business to provide consumers with quick and easy access to their favorite movies without the need to leave their homes. As the business developed and other popular sites, such as YouTube, began to gain popularity Netflix entered the market of streaming online content. During the infancy of their instant service Netflix still relied heavily on mailing DVDs to offer their customers a wider range of movies and TV shows. However, as their steaming library grew the mindset of the company began to shift. As they transitioned away from their mailing movies, key business decisions were made that caused many to question the future of the company. The adaptation of Netflix into the era of instant movie viewing can best be described by analyzing the time period from 2010-2012.…

    • 2408 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Netflix Study Case

    • 566 Words
    • 3 Pages

    As we all know Netflix is known as one of the largest online providers of movie rentals today with a wide array of selections and almost 7 million subscribers and has become very successful in the movie rental industry over the years.…

    • 566 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Netflix System Evaluation

    • 735 Words
    • 3 Pages

    In the upcoming years, Internet TV will replace regular TV. It is going to grow increasingly over the years and Netflix will be the leading company. Netflix has many plans in the future for developing it 's cloud based system. Adrian Cockcroft, Netflix 's cloud architect, wants to explore the use of other clouds. Although nothing compares to Amazons Web Services, he still continues to explore all options. His goal in the future is to run Netflix completely from a cloud computing system. Netflix plans to expand its system so it can provide it 's customers with content and the service will get better.…

    • 735 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Netflix Research

    • 3337 Words
    • 14 Pages

    The quick advancing technology has allowed for a vast majority of Netflix potential customers to greatly enjoy streaming movies and films directly from their home. There are many different devices that would allow for this video streaming to take place. Devices including the PS3, X-Box 360, Wii, Apple products, Internet-connected TV’s, and laptops are able to stream these movies without clicking a remote more then three times!…

    • 3337 Words
    • 14 Pages
    Best Essays
  • Better Essays

    Netflix Evaluation

    • 1656 Words
    • 7 Pages

    In January of 2013, Netflix reported having 27.1 million streaming subscribers. Netflix is a company that provides online streaming and DVD rentals to customers around the world. The company was founded in 1997 by Marc Randolph and Reed Hastings. Netflix started as an online pay-per-rental platform, and has evolved into a company built on a reputation of flat-fee, unlimited rentals without due dates, late fees, shipping and handling fees, or per title rental fees. Netflix, later, introduced an on-demand internet streaming option of movies making it easier for consumers to watch movies at their own leisure. Many people enjoy Netflix for its simplicity, low cost, variety, and ease of watching movies instantly. As with any service, Netflix also has its flaws. Some people have complained about customer service representatives being troublesome and impolite, and there have also been connectivity issues reported. Generally, Netflix is a highly respectable company with many satisfied customers and a growing fan base.…

    • 1656 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Netflix Case Analysis

    • 3125 Words
    • 13 Pages

    Since the strategic vision is a road map showing the route that the company intends to take in developing and strengthening its business, the Netflix vision was nothing short of this with founder Reed Hastings exclaiming that, “Our vision is to change the way people access and view the movies they love” (Hastings, 2003). To accomplish this vision, Hastings purports that the company has set a long-term goal to acquire 5 million subscribers in the U.S. and by then, they expect to generate $1 billion in revenue.…

    • 3125 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Netflix Stock Evaluation

    • 2824 Words
    • 12 Pages

    In August of 1997, Reed Hastings (CEO) began the initial steps to make Netflix a success. Hastings incorporated Netflix on the idea of a conventional rental business with online services. Netflix’s internet store opened in April 1998, but did not offer the subscription option until September of 1999. The speedy growth of Hastings’s Netflix can be linked to two things: relationships and marketing ploys. The critical relationships with home theater and DVD player manufactures such as Sony, Toshiba, Pioneer, and Panasonic served as a foundation for success. Similarly, marketing ploys built a strong brand association with the consumer base. Netflix made a monumental move for their company in December 1999 by eliminating due dates, late fees, and shipping fees. Two years later in, on May 22nd, 2002, the initial public offering for $15 a share at 5.5 million, was made.…

    • 2824 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Netflix Paper

    • 1430 Words
    • 6 Pages

    Netflix is a DVD rental company which has been founded by Marc Randolph and Reed Hastings in 1997. When Netflix was first launched, it started by offering DVDs on a fee per use basis. In 1999, it introduced monthly subscription service and in January 2007, Netflix started offering on-demand video streaming over the internet. Since then, Netflix has enjoyed huge success to the point that it has become one of the largest online providers of movie rentals in U.S. Netflix has been able to fend competition from Blockbuster and Wal-Mart. The company is enjoying a strong reputation as an innovator in the home movie industry and it has been growing at a significant rate. From the third quarter of 2009 to the third quarter of 2010, the number of subscribers has increase by 52% and before Netflix was launched in Canada in September 2010, the firm already had approximately 16.9 million subscribers. However, Netflix is now facing a whole new set of adversaries including Google, Apple, Hulu, Flixter, Redbox and Amazon. Given these facts, how long will Netflix be able to sustain this growth and what are the strategies that should be implemented by the company to keep on growing?…

    • 1430 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Netflix - Case Study 5

    • 918 Words
    • 4 Pages

    Netflix is a subscription based video rental company and has become the frontrunner in the video rental industry since it was founded in 1997 and the launching their online segment in 1999. The industry as a whole has only a few competitors with a handful dominating the market (Netflix, Red Box, Cable TV - Video on Demand and Pay-Per-View). By 2010 Netflix had evolved into the world’s largest subscription service for DVD rentals by mail and streaming both movies and TV episodes over the internet; its subscription base had grown to 15 million. By the second quarter of 2010 revenues totaled 519.8 million which represents a 27 percent year-over-year growth from the second quarter of 2009. Further analysis showed the company’s net income had increased by 94.2 million from 2004 to 2009 which represents an annual growth rate of almost 40 percent. Netflix profits were soaring at a time when the “more traditional” video industry was struggling and suffering severe losses.…

    • 918 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Netflix Ipo

    • 799 Words
    • 4 Pages

    Netflix launched its website in April of 1998, offering customers online rentals and sales of DVDs. Netflix experienced rapid growth; revenues grew from USD 1.4 million in 1998 to USD 152.8 million in 2002. Netflix’s strong record of executing on its core principals – value, convenience and selection – enabled the company to win subscribers at a much faster rate than directly competing online services. After Netflix had its first positive cash flow in the fourth quarter of 2001; Company’s management decided to embark in a second IPO process.…

    • 799 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Reed Hastings: is the founder, chairman, and CEO of Netflix. Inc. He joined Microsoft on March 26, 2007.…

    • 4909 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    The only constant with Netflix has been its ability to adapt and change its business model in order to thrive and to keep creating value for its stakeholders. With Netflix breaking a series of technology barriers, its “any movie, any time” business is just around the corner. Netflix was the pioneer who used this business model to offer entertainment content using video streaming technology in exchange for subscription fee. They offer unlimited series and TV rentals without due dates, late fees, shipping and handling fees, or per title rental fees. One core capability is the ability for members to have control over their viewing experience.…

    • 1970 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Netflix Inc. is considered to be in the video entertainment industry, which distributes to consumers through movie theatres, airlines, hotels, and in-home (Inc, 2013). Netflix and its competitors serve in-home…

    • 2974 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Netflix Case Study

    • 834 Words
    • 4 Pages

    Make Netflix more engage in technology generation now a day. To increase revenue incomes for the company and at the same time make the company brand more globally to all.…

    • 834 Words
    • 4 Pages
    Good Essays