Netflix Strategic Management
| Netflix | Heather Murdock, Brian Wynn, Joseph Casey, Samuel Faulkner, Allen Porter, Josh Blum | | The University of Memphis | 4/13/2013 |
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“Netflix, Inc. is the world’s leading Internet television network with more than 33 million members in over 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, our members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Additionally, in the United States, our subscribers can receive standard definition DVDs, and their high definition successor, Blu-ray discs, delivered quickly to their homes” (SEC Filings, 2013).
Reed Hastings and Marc Randolph established Netflix in 1997 in order to offer online movie rentals. In 1999, the firm launched its infamous subscription service that offered unlimited rentals for a monthly subscription, but it was not until the year 2000 that Netflix gave their firm a true competitive advantage when it implemented its movie recommendation algorithm. Within two years, Netflix made its IPO at a net value of $82,000,000 on NASDAQ. From the IPO to present, Netflix has amassed more than thirty-three million members. During this continual climb, Netflix opened its streaming service in 2007, created major partnerships from 2009 until 2010 which allowed for Netflix widgets on electronic hardware systems, and since 2010 has been establishing international operations in primarily English speaking countries (Company Overview: Netflix Timeline, 2013). Knowing the background of the company, the individuals responsible for managing the company can be discussed with an understanding of what they have achieved.
At the center of everything, Netflix related is Reed Hastings, the Co-Founder, and CEO. Prior to Netflix, Reed founded one of the 50 largest software companies, Pure Software. Reed has additionally served on the California State Board of Education from 2000 to
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“Netflix, Inc. is the world’s leading Internet television network with more than 33 million members in over 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, our members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Additionally, in the United States, our subscribers can receive standard definition DVDs, and their high definition successor, Blu-ray discs, delivered quickly to their homes” (SEC Filings, 2013).
Reed Hastings and Marc Randolph established Netflix in 1997 in order to offer online movie rentals. In 1999, the firm launched its infamous subscription service that offered unlimited rentals for a monthly subscription, but it was not until the year 2000 that Netflix gave their firm a true competitive advantage when it implemented its movie recommendation algorithm. Within two years, Netflix made its IPO at a net value of $82,000,000 on NASDAQ. From the IPO to present, Netflix has amassed more than thirty-three million members. During this continual climb, Netflix opened its streaming service in 2007, created major partnerships from 2009 until 2010 which allowed for Netflix widgets on electronic hardware systems, and since 2010 has been establishing international operations in primarily English speaking countries (Company Overview: Netflix Timeline, 2013). Knowing the background of the company, the individuals responsible for managing the company can be discussed with an understanding of what they have achieved.
At the center of everything, Netflix related is Reed Hastings, the Co-Founder, and CEO. Prior to Netflix, Reed founded one of the 50 largest software companies, Pure Software. Reed has additionally served on the California State Board of Education from 2000 to
Cited: Company Overview: Management. (n.d.). Netflix. Retrieved March 8, 2013. https://signup.netflix.com/MediaCenter/Management Company Overview: Netflix Timeline Yahoo! Finance Inc, NFLX: Summary for Netflix, Inc. - Yahoo! Finance. (n.d.). Business Finance, Stock Market, Quotes, News. Retrieved March 8, 2013. Top Reasons to Work at Netflix. (n.d.). Netflix Jobs. Retrieved March 8, 2013. FundingUniverse. "History of Netflix, Inc. “ FundingUniverse." Find Funding with Banks, Investors, and Other Funding Sources | FundingUniverse. N.p., n.d. Web. 16 Apr. 2013. <http://www.fundinguniverse.com/company-histories/netflix-inc-history/>. Parr, Ben. "The Fall of Blockbuster; the Rise of Netflix, Redbox and Online Video." Mashable. N.p., 23 Nov. 2010. Web. 16 Apr. 2013. <http://mashable.com/2010/09/23/blockbuster-bankruptcy/>. Schneider. "Netflix: A Company Analysis." http://mgmtclarity.files.wordpress.com/. Santa Clara University, n.d. Web. 15 Apr. 2010. <http://mgmtclarity.files.wordpress.com/2010/04/capstone_final_report.pdf>.