The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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Tourism is defined as people traveling and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes not interrelated to the exercise of an activity rewarded from within the place visited. Tourism is mainly popular as a global freedom activity. Tourism can bring many economic and social benefits. Countries can promote their self internationally by making their environment pleasant for tourist to appreciate. Promotion of tourism
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BSHRM2y1-2 1.1Tourism as an academic field of study a.) Obstacles development: The emergence of tourism as a legitimate area of investigation within the university sector is a recent and ongoing development‚ and one that has encountered many obstacles. 1.2Tourism as an academic field of study >Tourism perceived as a trivial activity >Large-scale tourism as a recent activity >Tourism perceived as a vocational field of study >Lack of clear definitions and reliable data >Lack of indigenous
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Sociology‚ the scientific study of human social behavior. As the study of humans in their collective aspect‚ sociology is concerned with all group activities: economic‚ social‚ political‚ and religious. Sociologists study such areas as bureaucracy‚ community‚ deviant behavior‚ family‚ public opinion‚ social change‚ social mobility‚ social stratification‚ and such specific problems as crime‚ divorce‚ child abuse‚ and substance addiction. Sociology tries to determine the laws governing human behavior
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Recently‚ Indian government adopted a multi-pronged approach for promotion of tourism‚ which includes new mechanism for speedy implementation of tourism projects‚ development of integrated tourism circuits and rural destinations‚ special capacity building in the unorganized hospitality sector and new marketing strategy. A nation wide campaign‚ for creating awareness about the effects of tourism and preservation of our rich heritage & culture‚ cleanliness and warm hospitality through a process
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High Self-Esteem: A Negative Impact on College Students “You are special.” “You get an “A” for effort.” “Everyone is a winner.” The preceding phrases and many like them have been used in the recent decades in an attempt to boost self-esteem. In fact‚ according to a survey conducted by Columbia University‚ over 85% of American parents and nearly all parents surveyed in New York consider it important to reassure their children they are smart (Bronson. 1). But are 85% of adolescents truly
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of tourism combine tourist products or separate tourist services different from the mass tourism by means of supply‚ organization and the human resource involved. These are rural‚ ecotourism‚ adventure (biking‚ horseback riding‚ snowshoeing‚ ski mountaineering‚ rafting‚ diving‚ caving‚ climbing)‚ thematic tourism – connected with the cultural and historical heritage‚ the esoteric‚ religion‚ wine‚ traditional cuisine‚ ethnography and traditional music and handicrafts. Sustainable tourism is
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CELIBRITY CULTURE HAS A NEGATIVE IMPACT ON TEENAGE LIFE. Is it normal that seventy percent of the celebrities‚ male or female end up taking drugs or becoming alcoholic? Is our society like that? During the last twenty years many celebrities become stupidly rich‚ and don’t really know what to do with the money or how to manage those tremendous quantities. The necessity to spend it or waste it becomes more accentuated‚ and drugs may be a quick “solution” of wasting their money. But in most cases‚
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Tourism Notes ------------------------------------------------- Year 1 Ronan Keane Table of Contents Forecasting Demand 4 Poor forecasting: 4 Most popular variable (as measurement for demand): 4 Causative (Econometric) 4 Econometric models 5 Non-causative (time series) 5 Non-causative (time series) 5 Qualitative forecasting 5 Problems and challenges 5 Gravity model 5 Limitations 6 Price and Income Elasticity in Demand 7 Elasticity’s of Demand in Tourism 7 Income
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1. Introduction 1.1 Defining Tourism If we consider about tourism‚ we think mostly of people visiting a place for having a leisure time‚ learning about different cultures‚ visiting relatives or friends and participating in some business activities or keeping a further study. For further considering‚ Tourism is a multidimensional and multifaceted activity which touches many lives and different economic activities for recreational‚ leisure or business purposes. It is the sum of the phenomena and
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