A PROJECT REPORT ON Customer Awareness about Insurance Industry and Comparative Analysis of Different Products of Different Insurance Companies A report submitted towards the partial fulfillment of the two years full-time Post Graduate Diploma in Business Management TABLE OF CONTENTS PARTICULARS PAGE NOS. CHAPTER-1 • Acknowledgement ………………………………….
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OGRAAbstract Marketing needs are becoming more and more important with evolution of business functions due to globalization and introduction of new marketing channels. Marketing mix could create a link between the needs and wants of a certain consumer. Integrated marketing communications are becoming part of company’s marketing mix. IMC involves coordinating different marketing elements and activities that communicate with consumers. Customer Segmentation is an important part of IMC and with help
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INDUSTRIAL ANALYSIS OF INSURANCE INDUSRTY INDEX 1. INTRODUCTION……………………………………………………………3 2. OBJECTIVES OF THE STUDY………………………………………..........8 3. GLOBAL SCENARIO……………………………………………………….9 4. INDIAN SCENARIO……………………………………………………….11 5. EMERGENCE OF IRDA…………………………………………………...19 6. MARKET STRUCTURE……………………………………………………36 7. PEST ANALYSIS…………………………………………………………...37 8. PORTERS FIVE FORCES………………………………………………….61 9. PERFORMANCE ANALYSIS……………………………………………..68 10. GLOBAL
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PRUDENTIAL ASSURANCE MALAYSIA BERHAD ------------------------------------------------- REPORT ON THE CURRENT INSURANCE INDUSTRY SITUATION AND EMPLOYMENT OPPORTUNITIES AVAILABLE IN THE INSURANCE INDUSTRY TERMS OF REFERENCE To investigate the current industry situation and employment opportunities available in the insurance industry‚ specifically in Prudential Assurance Malaysia Berhad. ------------------------------------------------- PROCEDURE -------------------------------------------------
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Souvik Guha Location : Mumbai ISB&M‚Kolkata(PGPBM 2011-13) April 23rd 2012 to September 23rd 2012 Topic: Research on Sales & Position of Insurance Products in India Institute Guide: This is to certify that the Project Work titled “Research on sales & position of Insurance Products in India” is a bonafide work of Souvik Guha (Roll No: P/MN/R/11/001) carried out in partial fulfillment for the award of PGPBM Trimester 4 of ISB&M‚
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business to function‚ it must first understand the needs of the customer. These needs may be based on the specific product‚ distribution of the product‚ or accessibility to the product‚ along with many other factors. The e-business revolution is a good example of understanding that the consumer is in need of fast service at their own time. Yantra Corp‚ a fulfillment software vendor in Tewksbury‚ MA states that “successful companies must let customers order products anywhere they sell them and fulfill
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Needs of a Customer Greeting Service When customers walk into a restaurant‚ whether it is McDonald’s or Chez Pierre‚ they expect to be acknowledged. This is a small service‚ but it is imperative to the success of the restaurant‚ as customers who are not greeted may simply walk out and eat somewhere else. The type of host a restaurant has will depend on the type of restaurant it is as well as how busy it is. Some restaurants pay hosts to greet customers‚ call names off waiting lists and walk customers
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Music industry Segmentaion When attempting to segment a particular consumer base or population by personality or motivation‚ one must consider what personality traits the consumers posses. Of course there are serveral ways to group together personalities ex (fashionable‚ innovative‚ extroverted‚ etc). I have chosen to use Karen Horney’s theory of three personality groups for segmentation of the music consumer market. Karen Horney states that people can be grouped into three personalities;
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INSURANCE INDUSTRY AND PUBLIC RELATION: THE NEED FOR STRATEGY REVIEW By Sunday S. Akpan Department of Banking‚ Finance and Insurance University of Uyo‚ Uyo‚ Akwa Ibom State Nigeria Abstract. This paper investigates the Nigerian Insurance industry from the perspective of public relations. This investigation becomes imperative now that all efforts are geared toward restructuring virtually every sector of the economy for sustainable growth and development. The insurance industry has suffered poor
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tourism Task 3 (AO3) [pic] Overview: Market segmentation can be done in various ways. Most companies choose to use not just one but a combination of methods: 1.Demographic segmentation Demographics is the study of the make-up of the population. Demographic trends illustrate how the population is changing. Factors that affect the make-up of the population include the birth rate and life expectancy. When demographic segmentation is used‚ consumers are grouped according to: Age
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