SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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Technology 69 2012 A Model of Market Segmentation for the Customers of Mellat Bank in Iran Nader Gharibnavaz‚ Hossein Yazdi Abstract—If organizations like Mellat Bank want to identify its customer market completely to reach its specified goals‚ it can segment the market to offer the product package to the right segment. Our objective is to offer a segmentation model for Iran banking market in Mellat bank view. The methodology of this project is combined by “segmentation on the basis of four part-quality
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Customer Retention: With Special Reference to Telecommunication Industry in Sri Lanka K. A. Silva Lanka Com Services (Pvt) Limited‚ Colombo‚ Sri Lanka S. T. W. S. Yapa Department of Decision sciences‚ University of Sri Jayewardenepura‚ Nugegoda‚ Sri Lanka samanyapa@sjp.ac.lk ABSTRACT The landscape of the telecommunication industry in Sri Lanka has been changed drastically since the deregulation of telecommunication sector in early 1990s. Number of service providers has been increased
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Supply Chain Management of a Service Organization (Insurance Company) – By Roshan Collas ----------------------------------------------------------------------------------------------------------------- Assignment 01 You have been recently appointed as the supply chain consultant to a company (Choose a local organization that you work with or one which you are familiar with. The organization may be any type of company offering a product or service being sold locally or internationally).
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GROWTH OF INSURANCE INDUSTRY – POST LIBERALIZATION INTRODUCTION : The journey of insurance liberalization process in India is now several years old. The first major milestone in this journey has been the passing of Insurance Regulatory and Development Authority Act‚ 1999. This along with amendments to the Insurance Act 1983‚ LIC and GIC Acts paves the way for the entry of private players and possibly the privatization of the hitherto public monopolies LIC and GIC. Opening up of insurance to private
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order to survive and grow in a tough and competitive marketplace‚ a retailer must differentiate itself from its competitors. How does Argos differentiate itself from its competitors? What is (are) its competitive advantage(s) that attract(s) its customers? Argos has succeeded in differentiating itself from its competitors in a number of ways. Firstly‚ convenience of shopping because of the available catalogues to browse before visiting the store which are available as hard copies‚ in store or online
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Business Process Outsourcing in the Insurance Industry In the wake of the 2008 Global Financial Crisis‚ insurance companies around the world have taken action to ensure their survival. To assist insurance companies determine ways to improve efficiencies‚ Accenture has developed a guide to business process outsourcing (BPO) for the insurance sector. BPO can play an important role in realizing a company’s growth strategy. Specifically‚ highly routine work involving large-volume processing
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in Great Britain 0160-7383/$30.00 doi:10.1016/j.annals.2004.05.001 MARKET SEGMENTATION A Neural Network Application Jonathan Z. Bloom University of Stellenbosch‚ South Africa Abstract: The objective of the research is to consider a self-organizing neural network for segmenting the international tourist market to Cape Town‚ South Africa. A backpropagation neural network is used to complement the segmentation by generating additional knowledge based on input–output relationship and sensitivity
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Sundström Västerås‚ 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor: Angelina Sundtröm marketing mix‚ service quality‚ customer satisfaction‚ customer retention. travel agency‚ Resia
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Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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