can turn to a celebrity for help. Celebrities themselves are products of the mass media: they live through them and by them‚ so they form a rational target for advertisers. Companies have been using stars to endorse everything‚ from food to food chains‚ from soft and hard drinks to health drinks‚ from clothes and accessories to cars. Commonly called "testimonials" or "celebrity endorsements"‚ this technique of persuasion is related to the person appearing in the ad: If the celebrity / athlete / star
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Myth Hire a popular celebrity spokesperson to promote or sell something‚ and teens will follow in droves‚ right? Not so fast. Many factors impact the relevance and positive impact a spokesperson has on perception and behavior‚ including credibility‚ relevance‚ appeal‚ trustworthiness and expertise. Marketers often make the mistake of connecting their brand to the latest celebrity trendsetter without ensuring that their spokesperson of choice naturally and seamlessly fits with the brand’s personality
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The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its customers and figure out a way to keep the demand strong maintain market share and focus on specific customers in their target market. This meant Celebrity cruises had problems with their strategies and less importantly their operations. Celebrity needed to figure out a way to retain customs with different expectations within their target market whether or not they were initial cruisers‚ seasonal cruisers
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Celebrity obsession syndrome is a serious concern for the society in modern times. In this paper we will describe celebrity syndrome is not good thing for individuals and as a whole for the society. Media plays a big role in our everyday lives. There are televisions [as well as magazines‚ movies‚ ads‚ billboards‚ newspapers. etc.] everywhere and media regulates every action of the public through the use of these. The idea at play is that media enters our everyday lives of to the degrees of defying
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you come across many brands of various products. When you see a brand‚ it immediately reminds you of the celebrity who has endorsed or promoted the brand. For instance‚ Lux may remind you of Shahrukh Khan‚ Ashwariya Rai or even Katrina Kaif. The image of the celebrity in the ad leaves a lasting impression on your mind which motivates you to buy the product. Endorsements‚ by famous celebrities‚ whose personality matches that of the product help to create certain impressions of that brand on consumers
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brand have in your mind? I have better image in my mind about K800i. How loyal are you toward the brand? Am too much brand loyal of K800i. ➢ MERCURY WOOFERS: What do you like about the product or brand name? I like mercury woofers due to their sound base‚ durability and better quality as compare to others. What do you dislike? I don’t like their shape and design. What image does the brand have in your mind? I have better image in my mind about the brand. How loyal are you toward
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A game is an activity involving one or more players. Games are played primarily for entertainment or enjoyment‚ but may also serve as exercise. Everyone in this world has their own favorite games‚ so do I. My favorite game is football. I often play this with my friends in the evening. I like this game because it is exciting and challenging. Football is a team sport played between two teams of eleven players each. It is a ball game played on a rectangular grass field with a goal at each end. The
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I’ve taken‚ it’s not the movies on that teeny little screen that are memorable. It’s the views of the world below me that stay in my mind‚ like the time we passed over the Great Blue Hole‚ off the coast of Belize. I’d always imagined it much larger‚ but that didn’t diminish the beauty of the perfect deep blue circle surrounded by gem-toned Caribbean water just below my window. Once‚ I got an aerial tour of Yosemite National Park on the way home to San Francisco. As a California native‚ I’d visited
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travel period‚ my friends and I are planning to have an adventure trip so we decided to deal with an island; Perhentian island. It located at the South China Sea at east coast of Peninsular Malaysia in Terengganu. In this trip‚ I feel very lucky because I have change to visit the most beautiful island in Malaysia. During my young life I enjoy and experience the adventure things. The important is I have a team of friends who can accompany me to play and bring a lot of sweet memory in my life. Location
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Celebrities are widely considered the most influential people of the 21st century‚ possibly exceeding the pertinence possessed by famous politicians and religious leaders. Celebrities alone embody the means to win over countless of hearts with their charismatic winsome looks or unique characteristic skills. The extensive power that these celebrities hold therefore leads us to ponder: Do these personalities exploit their position in society to only offer nothing in return? Personally‚ I believe that
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