• Celebrity Endorsers and Mascots
    CELEBRITY ENDORSER VERSUS MASCOT SAMPADA RAHALKAR 103 PGDM-B SIES COLLEGE OF MANAGEMENT STUDIES   TABLE OF CONTENTS Sr. No. Particulars Page No. 1.1 Introduction 2 1.2 Motivation 2 1.3 Research Objectives 3 1.4 Research Problem 3 1.5 Scope & Limitations 3 1.6 Variables under St...
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  • Is Celebrity Worship a Bad Thing?
    Is Celebrity Worship Syndrome A Bad Thing? I have a friend who is an affectionate fan of Super Junior, the famous South Korean boys group. She can confidently list out the birthdates, height, weight and other details/information of all the thirteen members in the group. She is proud as a Super Jun...
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  • Impact of celebrity endorsements on brand promotion
     RESEARCH PROPOSAL “ THE IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND PROMOTION “ INDEX 1. Introduction 2. Objective 3. Hypothesis 4. Literature Review 5. Framework 6. Methodology ( questionnaires ) 7. Limitation 8. Timeline 9. Reference Introduction...
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  • Impact of Celebrity to Brand Image
    Celebrities are stars of their own light. They are known for the glitz and glamour that are associated to them by the fame they have acquired through various ways. Some are known for being attractive, some for being good in acting or singing or dancing, some for the controversy and some for the char...
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  • Impact of Celebrity Endorsement with Non-Celebrity Endorsement
    | | |SUMMER PROJECT | |5th semester...
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  • Celebrity Endorsement
    {draw:rect} {draw:rect} {draw:rect} {draw:rect} Celebrity Endorsement: An Analysis on Television Commercials in India Consumption, Markets and Culture 1/21/2009 BEMM106 Candidate No. 021018 {draw:frame} {draw:frame} {draw:frame} CONTENT: Indian Culture 4 Indian Television Advertising 6...
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  • CElebrity Endoresemnt
    Data Analysis for 50 Respondents Gender: Table 1 Particulars Number of respondents % Male 30 60 Female 20 40 Total 50 100 Interpretation: From the survey undertaken, 30 (60%) of the questionnaires were filled in by the Male members of the community and the balance 20...
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  • impact of celebrity endorsements on youth of pune
     THE IMPACT OF CELEBRITY ENDORSMENTS ON THE YOUTH OF PUNE Submitted to: Professor Anjali Sharma Submitted by: Noopur Khare 3153 Sahil Prabhu 3162 Nakul Singh 3151 Mayank Punjabi 3146 Symbiosis Centre...
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  • Celebrity Influence Over Philippine Political Elections
     CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction The claim for power has been more frustrating than any other competition that humans may conceive. From that lowest postion up to the highest, we can say that credentials and the ability to lead are qualities that are not even...
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  • Celebrity Obsessed Kids: Young Kids Becoming Obsessed
    If you asked teenagers or even children if they idolised a certain celebrity the likeliness is that they would say yes. However nowadays, a child’s obsession with any one particular celebrity has been taken to a whole new level… in fact it’s almost unhealthy. Back in 2012 internet trolls...
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  • Celebrity Evangelism
    Submitted By:Phalguni Aneja (4801)BBS 3M | Celebrity Consumers: Customer perception about Social Media Marketing and its credibility and the phenomenon of Digital Evangelism DECLARATION This is to certify that project titled “Celebrity Consumers: Customer perception about Social Media Marke...
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  • Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement: Creating Cognitive Dissonance Among Consumers Celebrity Endorsement
    CELEBRITY ENDORSEMENT: CREATING COGNITIVE DISSONANCE AMONG CONSUMERS ABSTRACT This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100, top of mind awareness of various brand endorsed by a celebrity was e...
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  • Celebrity Endorseemnts
        2 Abstract  The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been...
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  • Role of Celebrity in Marketing of Goods
    Role of celebrity in marketing of goods Introduction: A celebrity is an icon in the mind of the ordinary bloke. He/she rules the hearts of millions across the length & breadth of the country and beyond. They kiss the ground he treads on, they follow him from loo to leisure, go crazy when he ut...
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  • Celebrity Endorsement - Communication and Culture
    ‘I touched you at the sound check: you’re just the same as I am, but what makes these people feel happy, leads us headlong into harm’ this is a famous quote from the infamous singer song-writer Morrissey, described by NME is ‘one of the most influential artists ever’. This one man has ins...
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  • Cocreation - Celebrity Endorsements
    Reading between the lines of “Celebrity Endorsements” Coming back home from work one day, I turned on the TV. While I was trying to tune in to my favourite sitcom, I came across an advertisement where two celebrities were bantering about how one of them had never used anti-ageing crème while...
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  • Impact of Celebrity Endorsement on Overall Brand
    Impact of Celebrity Endorsement on Overall Brand By Muneeb Ahmed Synopsis The general belief among advertisers is that brand communication messages delivered by celebrities and famous personalities generate a higher appeal, attention and recall than those executed by non-celebrities. The quick me...
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  • Exploiting the Network: Synergy, Product Placement, and Celebrity Endorsement
    “We are coordinating various aspects of the business, so each takes advantage of the opportunities provided by the other” – Sumner Redstone, CEO of Viacom. The media industries have a suggestive and coercive power on society, embodied within the artifacts, images, and brands we consume. A...
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  • Celebrity
    EXECUTIVE SUMMARY Today 'Celebrity Endorsement' has attracted immense debate on whether it really contributes to the brand building process or whether it is just another lazy tool to make the brand more visible in the minds of the consumers. Although it has been observed that the presence of a well...
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  • The Effect of Celebrity Endorsement on Consumer Buying Behavior
    the effect of celebrity endorsement on consumer buying behaviour - January 5th, 2010 The crescendo of celebrities endorsing brands has been steadily increasing over the past 20 years or so. Marketers overtly acknowledge the power of celebrity in influencing buyer's purchase decision. They have fir...
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