Celebrity Justice Lindsay Lohan‚ Nicole Ritchie‚ Paris Hilton‚ Tiger Woods‚ Nicholas Cage - the list of celebrities who have been arrested or charged with a crime is a long one. Drug possession‚ lying to investigators‚ driving while intoxicated‚ shoplifting - the list of offenses is also a long one. When arrested‚ are celebrities held to the same standards of justice as the rest of us‚ or do they receive special treatment in the legal system? If convicted how‚ do their sentences compare to those
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CELEBRITY ENDORSMENT – PERCEPTION BY PROSPECTIVE EMPLOYEES (FMCG SECTOR) Rushina Singhi 1‚ Ch. Abhinav Guptha 2‚ Anshul Jain 3 Assistant Professor of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P Student of Amity Business School‚ Amity University Noida U.P 1 rushina.singhi@yahoo.co.in 2coolabhi405@gmail.com‚ 3 anshuljain01@gmail.com‚ ABSTRACT Celebrity endorsement‚ undoubtedly an essential and effective tool for attracting
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American Literature 13 January 2015 Penalties on Celebrities When the law is broken and you’re under the spotlight a part of the population wishes that person gets severely punished. People feel they should face stricter penalties because you’re famous and in the other hand some people feel like were equal so we should have the same punishment. When it comes to breaking the law nobody should walk away from punishment but that does not mean celebrities should face more severe punishment than others
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Canada: Industries to Celebrities Recently published in “The Star.com” and “National Post” Canada was awarded the well deserved title of second coolest country. Out of a total of sixty countries‚ many Canadians were not surprised by the second place rank. That could only be expected as most citizens of Canada are familiar with the advantages of the diverse country. However‚ more people‚ near and far‚ should be aware of what an dominant country Canada is. Canada is arguably a “cool” place for everyone
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“Yamaha Fiore” 2NE1 – Celebrity Endorsement Celebrity endorsement is commonly used to market products‚ it is a strategy which gives a “face” to a brand‚ to which the consumers can relate and aspire to. Yamaha has decided to promote its Fiore scooter Thailand with widely popular Korean pop group 2NE1. Their strategy was to reach out to urban Thai’s who follow foreign trends‚ music and fashion. While many urban Thai’s certainly are fans of the Korean fashion and pop music it remains unclear as to
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Advertising Plan “Rebranding a Celebrity” Cynthia Kristina Kurleto Dormido‚ Jzerreneah Dannae Pingol‚ Rodel II Ruales‚ Joaida Fely Solis‚ Christine Joy Tambong‚ Geraldine BMC 1-3 Prof: Ms. Maychell B. Jastia Table of Contents I. Introduction ......................... Page 3 A. Executive Summary B. Overview II. Situational
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Presley was only one of the big names of the 1950s‚ though probably one of the most recognizable. In the ‘50s television was gaining popularity and sitting down to watch T.V. was a family bonding experience. Celebrities were put on a very high pedestal‚ even more so than today’s celebrities. People like James Dean‚ Marilyn Monroe‚ and John Wayne were treated like royalty. In the 1950s musicians‚ movie stars‚ and T.V. stars were some of the most important people in America. Musicians in the ‘50s
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|Study |Key Points/Things to remember |Evaluation | |Social Psychology |=one sided celeb relationship/target individual unaware of|Schiappa etal meta anal say loneliness not| |Explanations |existence of person – few demands/criticism and rejection |sole cause of P.R+ similar 2 self/fit | |Parasocial - |compared to IRL relations – celeb fills in space of |celeb more like 2 form P
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Celebrity Wig Wearers Have you ever wondered why certain celebrities never seem to have a bad hair day? Is it because they are blessed with naturally gorgeous locks? Or do they spend lots of time‚ and money‚ having their hair professionally styled each day? Perhaps a more likely explanation is that they often wear lace wigs. There’s a long tradition of actresses‚ dancers and singers wearing wigs during their performances‚ but many modern celebrities are also enthusiastic full lace wig wearers when
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CELEBRITY ENDORSER VERSUS MASCOT SAMPADA RAHALKAR 103 PGDM-B SIES COLLEGE OF MANAGEMENT STUDIES TABLE OF CONTENTS Sr. No. Particulars Page No. 1.1 Introduction 2 1.2 Motivation 2 1.3 Research Objectives 3 1.4 Research Problem 3 1.5 Scope & Limitations 3 1.6 Variables under Study 3 2.1 (A) Theoretical Literature Review 4 2.2 (B) Research based Literature Review 6 3.1 Research Design 8 3.2 Sampling Design 8 3.3 Data Collection Methodology 8 3.4 Data Analysis Tools 8
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